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PHOTO COURTESY OF SISU CLINIC

Manly Tune Ups

The Rise of Non-Surgical Beauty Treatments

BY NOEL HOFFMAN

Sisu, a beauty clinic with fourteen locations across the UK, recently opened their second location in Florida, at Brickell City Centre in Miami. The company is growing in popularity among men seeking advanced non-surgical beauty treatments from Botox to dermal fillers and skin boosters, as well as procedures for permanent fat reduction.

“As the stigma of cosmetic treatment continues to diminish, we’re seeing more and more men seeking tweakments; natural-looking enhancements,” says Dr. Brian Cotter of Sisu Clinic.

For most men, aesthetic care is less about anti-aging and more about having their outward appearance reflect the health and vitality they feel inside. Non-surgical treatments appeal because they are quick, accessible, convenient and require less down time. At Sisu, the top treatments they see among men are Botox, dermal fillers for jaw lines and under-eye treatments, Kybella®, and Sculptra®.

Botox – or as it commonly called, “Brotox” - is by far the number one treatment sought by men over thirty. Botox helps address fine lines and wrinkles, creating a more refreshed and energized appearance. The procedure generally requires a series of injections to the desired treatment area with each injection taking approximately ninety seconds. The number of injections varies by the needs of the individual patient. While pain is generally very minimal, tolerance can vary from someone receiving Botox for the first-time verse someone seeking routine maintenance. It typically takes 4-5 days for results to begin and two weeks until the full results come into effect. They can last for three months.

In addition to erasing wrinkles, Botox can also be used to achieve neck and brow lifts and there are even treatments to help prevent migraines, teeth grinding and excessive sweating.

Another procedure gaining in popularity among men are dermal fillers. Who doesn’t want a rugged, angular jawline? To achieve it, clinicians place dermal fillers strategically along the jawline and chin, resulting in a more chiseled and defined facial profile. It typically takes one or two days for results to show, and there may be some slight bruising or swelling during the first few days, but the effects can last 9-12 months or longer.

Fillers can also correct the hallowing or darkness under the eye area that plague some men. The hyaluronic acid dermal filler restores volume loss in the undereye region, making eyes look more energized and youthful.

For men battling submental fat below the chin – what’s commonly referred to as a double chin – there is Kybella®. It is a deoxycholic acid injectable treatment that permanently removes fat cells from the face. It can also be used in the abdomen, back, thighs and arms.

Then there is Sculptra®, a biostimulator that works within the deep dermis layers of a man’s skin to increase the cells’ production of elastin and collagen. It revitalizes a body’s natural collagen production to diminish fine lines, creases, and folds for a fuller, more youthful appearance.

Interestingly, Sculptra® was initially used to treat lipoatrophy (severe fat loss) in the face, before becoming FDA-approved for cosmetic use to improve skin tone, texture and over time, restore facial volume. It’s a bit pricey at $1000 a vial with three treatments, over the course of 3 to 4 months, typically required –although the number can vary based on the patient’s skin status and fat volume.

“At Sisu, we take a principled approach to patient care tailored to the unique needs of each individual patient,” Dr. Brian Cotter continues. “Every patient who visits us books a free consultation prior to having treatment administered so that clinicians can learn more about them and the results they are looking to achieve. In many cases, treatment can be administered on the same day as a consultation.”

While there is no precise age for when men should consider beginning non-surgical aesthetic treatments, Dr. Brian Cotter finds truth in the saying that an ounce of prevention is worth a pound to cure. “We generally begin to see a loss of mid-face volume emerge for men in their thirties. Getting preventative treatments like Botox in your late twenties and early thirties can ensure that deep lines are less visible as you age,” he says. Visit Sisuclinic.com.

NOEL HOFFMAN is a freelance journalist based in Los Angeles. His celeb interviews have appeared in Palm Springs’ Standard Magazine and Desert Life Magazine. In his spare time, he enjoys whacking on the tambourine to old Monkeys songs and catching waves at Huntington Beach.