MEDIA KIT 2014
SOUL BECOMES FREE After 16 years of leadership in newstands, Soul
This team will lead a new editorial line mainly
evolves by acquiring its friendly rival Figuré, a
focused on the very dynamic french scene, with
young, fresh and free mag. From this merging
always a full motivation to produce the best ma-
unanimously acclaimed by the bmx world has
gazine as possible. More than ever, Soul is on the
been created today a new version of Soul that
riders and industry side to showcase the best of
would gather the assets of both mags :
our scene.
A NEW WAY OF DISTRIBUT ION , FR E E -
A N E W STYL E O F L AY O U T AN D ESTHET I S M -
With 7000 copies printed and delivered to the
Simple, clear, modern but still original thanks to
heart of the bmx scene (wich is as much as we
the special touch of our own Julien Pouplin, all this
sold before).
on a recycled ecological paper, because we care.
A NEW TEAM OF C O NT RIBUTO R S -
A N E W FOR M AT S QUAR E (20 BY 2 0 C M ) -
Young and talented, including the bicephalus edi-
A double page cover for a 108 pages magazines
tor Edouard Lassus and Pierre Mercier creator of
that you want to keep as a nice object
very nice Transfert magazine. Soul is making his own revolution, adapting to the new habits of its trustful readers, and keep his rich story rolling as it’s now the only printed bmx mag in the country.
Santoo - Aerial - Photo : Hadrien Picard
50% 15 - 20 ans
READERS Bmx magic is to be able to ride in cities or in the forest, on public structures (skateparks) or wild grounds (trails). It is this way of expressing the free will of a community of young riders who have their own style but share the same values. Bmxers have a good taste, the taste of living full speed.
12%
21%
> 25 ans
20-25 ans
17% <15 ans
DISTRIBUTION In order to touch as much people as possible, Soul is printing 7000 copies and is distributing where the riders meet : skateparks, contests, associations et of course in bike shops the main relay of the mag. Soul is also available through subscription and will be online 3 months after beeing out. So in a world of suffering, we avoid a maximum of waste. We estimate that between 2 and 3 people grab the magazine while visiting a friend or their physiotherapist. This is even more true with a free magazine wich make us think a humble total of 15 000 people will touch the magazine and see your ads.
60% Shops
Subcribers 5% 10%
10% Associations
10% Contests
15% Skateparks
SORTIES 2014 -
#
DEADLINE
OUT ON
82
MARCH 10TH
APRIL 1 ST
83
APRIL 1 ST
JULY 1 ST
84
SEPTEMBER 10TH
OCTOBER 1 ST
85
NOVEMBER 10TH DECEMBER 1 ST
ADVERTISING S IZE & P R I CE *
-
MAGAZINE SIZE 400mm
1750€
Double page : 380x180mm / 1750€ Commitment to 4 adverts : 6000€ (1500€ each ) Preferential integration (editorial, content, back cover ) : + 15% Agency discount : - 15%
ADVERTISING SIZE
180x180mm
950€
200mm
380x180mm
200mm
ADVERTISING SIZE
MAGAZINE SIZE 200mm
simple page : 180x180mm / 950€ Commitment to 4 adverts : 3000€ (750€ each) Preferential integration (editorial, content, back cover ) : + 15% Agency discount : - 15%
All adverts will be framed into a nice and soft white band in order to harmonize the advertising content.
S PEC I A L O P E R AT I O N S
If you wish to make something slightly different than a regular advertising page, we can propose you a lot of different solutions such as dvd, stickers, social network activation, sponsoring of articles, video production…don’t hesitate because we are always motivated for new projects contact@soulbmxmag.com
GRAP HIC REQUESTS
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- High definition PDF file, CMYK, 300DPI - No bleeds, no crop marks or any marks of any kind. - Double page must be sent in 2 separate single page. Send the file to contact@soulbmxmag.com and julien@soulbmxmag.com via email or wetransfer.com if file over limit
*Prices are without taxes and technical helps.
Simone Barraco - Pic : H.Picard
SOUL ONLINE Soulbmxmag.com is not only the perfect complement of the magazine, itâ&#x20AC;&#x2122;s also the meeting point of the whole french scene. With his practical options, his complete connection to the frenetic web and the exclusiv content we produce, Soul has gathered a very large and involved community who debates with passion (2500 subcribers). It is now one of the most activ in Europe and it is not going to stop with the addition of Jean Charles from Simplified.fr who used to be our rival on the web and who has been sadly hacked at the end of last year. Now in charge of blogging with other recruits in a fresh new soul crew. This new team will prepare this year a new version that will keep on developing this attractiv media.
2 0 1 3 STATS
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Wich results to these Monthly stats : 180 300 pages 87 028 visitors 28 557 unique visitors 3.49 minute by visit
SOUL ON MOBIL E
S OUL N E T WO R K S
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-
Soulbmxmag.com is easily reached on smartphone through a specific and simpler version of the web site. You can create a shortcut by using your internet navigator wich will give you a direct access to this mini site, a bit like a non trendy but as efficient application. But a more interactiv application should come around the end of the year for mobiles and ipads.
As an evidence of his reputation and large community, Soul is followed by more than 31000 fans on a very animated facebook page and 2600 on Instagram where Hadrien Picard ad beautiful pics and videos. Soul is definitely a brand which counts in the world of action sports, and is more legit than never now that we are only few printed bmx mag left in the world.
ADVERTISING S IZE & PR I C E *
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HOME PAGE TAKE OVER (200X1000 PIXELS) : 75€ / DAY 2 vertical side banners, unique spaces, not to be shared, seen on the whole site but not on mobile version. Booking : 5 days minimum.
SHORT PUSH & MULTIPLES BANNERS
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In order to allow you to launch a short but massiv campaign for a product, a video, an event ; we allow you to gather several banners for 1 week minimum, and on our side we organise editorial support about something related to your campaign :
VIDEO SCREEN : 75€ / DAY Special space created for the video to be seen on top of the home for several days, seen in almost every page of the site, but no mobile version. Easy to set, a link is enough. Booking : 5 days minimum.
LEADERBOARD (728X90 PIXELS) : 600€ / MONTH IF ALONE OR 450€ IF SHARED 2 advertisers maximum by space, it alternates at every change of page. Seen on every part of the website and on mobiles.
CENTRAL BANNER (600X100 PIXELS) : 400€ / MONTH Unique space (not shared) but the location in between the news change at every change of page. Seen only on home page and on mobile version.
RIGHT SIDE COLUMN (340X120 PIXELS) : 300€ / MONTH Unique space (not shared) but the location in the right column change at every change of page. Seen everywhere on web site but not on mobile version.
LEADERBOARD PUSH : > 1 week :
200€
SIMPLE PUSH : central banner + right side column ad > 1 w e e k : 3 0 0 €
FULL PUSH : home page take over (or video screen) + central banner + right side column ad > 1 week : 750€
DELUXE PUSH : home page take over + video screen + central banner + right side column ad > 1 week : 1000€
EDITORIAL SUPPORT ALONE (+ give away comp & social networks activation) > 200€
*Prices are without taxes and technical helps.
LEADER BOARD 600€
HOME PAGE TAKE OVER
HOME PAGE TAKE OVER
75€ / DAY
75€ / DAY
VIDEO SCREEN
75€ / JOUR
RIGHT SIDE COLUMN 300€
RIGHT SIDE COLUMN 300€
CENTRAL BANNER 400€
VID EO P R E R O LL
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Integration of video advertising (20 seconds) before the SOUL videos (30 videos and 250 000 views in 2013). Don’t hesitate to contact us to try this through various options : Cost by 1000 views : 25€ 10 vidéos deal : 2000€ 30 vidéos deal : 5000€
P R OJ ECTS & CO LL A B O RAT IO N
EDITO RIAL SUPPORT
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As we have done with VANS for a serie of how to’s videos, or with Monster and Steez for the Bunny’s soul events, and finally with Sosh with brillant ANTIPODES ; we are proposing to create a special page for your brand to communicate on a project we might do together. Because we are always open to new challenge, feel free to come curious towardz us Contact us : contact@soulbmxmag.com
All our advertisers benefits from a special treatment, some love and a full relay of their main news, link to your brands and products ; we will also produce content and activate our community.
THEY TRUSTED US -
& t h e w h o le b m x s c e n e
C O N TACT Ed i t i o n s S o u l E xp e r i e n c e 3 0 ru e c a m b a c é re s 7 5 0 0 8 Pa r i s
France BEN BELLO phone : +33 6 61 42 83 14 contact@soulbmxmag.com -