JUICE PLUS+ OFFICE INTERIOR Design : Soulful Creative Commissioned by : Juice Plus+ Location : Maidenhead, UK Materials : Emulsion, spray paint and vinyl Photographer : Soulful Creative
Soulful Creative : Soulful Creative is a London-based design agency that creates inspiring branded work environments. Their distinctive bright and bold work is created using their unique blend of art with thoughtful branding and interior design. Soulful Creative is on a global mission to transform workspace environments into happy, engaging and inspiring places. They are passionate about creating exciting and original visual experiences, which not only connect people with their environments, but also allow brands to get closer to their audiences. Their design blends handcrafted and digital graphic techniques, using anything from fine art to street art, in a fresh and original way. The interiors they create go way beyond standard graphics and wall decorations. Soulful Creative’s dynamic, visionary and conscientious values ensure their clients’ brands and environments are not only transformed but also work in synergy with each other. www.soulfulcreative.co.uk
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Juice Plus+ wanted to enhance the overall look and feel of their new UK office with a uniquely branded interior. The design had to be true to their brand identity and company ethos while, at the same time, delivering a vibrant interior look that brought plenty of energy into the working environment. The client wanted to make the office a fun place to work for their current staff, and also somewhere that their Franchise Partners and colleagues from around the world would look forward to coming to visit. The office is located in a key spot within the busy Town centre. They wanted to make the office a landmark within the town and project the design and brand to the outside world through the large glass windows. The design solution focused on the use of the brand’s primary color palette (orange & green) and its simple fruit and vegetable icons. They used these at a large scale playfully throughout the design. The main feature wall design covers four walls, starting at the office entrance and working its way along the complete right hand-side of the office into the juice bar area at the far end of the
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office. Staff and visitors are greeted as soon as they enter the office by a bright and vibrant orange and green geometric pattern in which a full height apple and pear appear in a transparent overlay effect. The design then flows around a 90 degree corner whereupon the pattern blends into a curve, evoking the nearby rolling English countryside. More large-scale fruit and vegetable icons adorn the wall and a central Juice Plus+ logo has been created from oak veneer and backlit with orange LED lighting. The design flows through some glass partitioning into the juice bar area, where a vibrant secondary color palette comes into play, helping create a more exotic and homely breakout and juicing area. The complete design was hand-painted by two Soulful Creative designers over five days using emulsion and spray paint with additional vinyl elements added in some key areas. Soulful Creative also designed and installed the printed optical vinyl to interior glass partitions, where a graduated green and dotted design gives some privacy but also continues the flow from the main feature wall.
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