Brand Management and Consultant
BRAND MANAGEMENT A brand is a name of the products of a company. A good brand can result from a plan for achieving a major goal with customer requirements. BRAND MANAGEMENT has the word “brand” that develops a promise and maintains it. It defines positions and delivers the brand. The art of producing and supporting the brand is BRAND MANAGEMENT. Customers are made to commit to the business in branding. Brand management has an image of good quality. WORK OF BRAND MANAGERS: Brand managers are the key to success of any brand. They help to improve the brand’s value and profits of the company. Brand managers develop, plan and implement activities to increase the brand’s value in many multinational companies. Brand managers and product managers are the professionals who are responsible for brand management. The organizations of strong brand would have a high market share. A corporate image is helped to build in brand management. If the brand management is competent then the brand can success. In market place, a good brand gives information about the organization and it differentiates from others. A strong brand makes the people aware of the company’s offerings. JOB OF A BRAND MANAGER: Brand manager is a job of marketing. The duty of brand managers includes managing and developing their brands, profit and loss and positioning in relation to other brands. They work with the network of people as media and advertising professionals, sales agents as their team members. They should have the ability of leadership, social and analytical skills and good communication skills. REQUIREMENT OF EDUCATION: Advertising, marketing, consumer behavior, market research and about finance and accounting are the subjects required for brand managers. The seminars and workshops help the clients to achieve consciousness, to gain clarity and to maximize the strength of their brands. BRAND CONSULTANT A BRAND CONSULTANT helps to maintain the brands in a company. The duty of the brand consultant is to find why the brand is not working and what methods should be followed to change the brand. Being an employee of the company he should look after the growth of the brand. Brand consulting is a part of the process of a company that has been started earlier. The brand consultant works for the success of the brand beyond its competitors. He tries to increase the quality of the brand. DAILY ACTIVITIES: The duty of brand consultant is to improve the company’s brand. He should work for company’s interest. He must keep the needs of the company first. BACKGROUND OF EDUCATION:
The brand consultant prepares for a career in marketing and general business or advertising in a collegiate background. The college courses are advertising budgets, target markets and marketing plans for brand consulting. STRUCTURE OF THE COMPANY: The brand consultant is an external worker. He should interact with several departments of a company at same time. A brand consultant has to develop a company’s brand by providing input in legal, marketing, advertising and merchandising departments. He must have the goal to improve the company’s brand and should work for the needs of all departments. His position will not disappear because it is a part of the process of a company.