Necessity of Corporate Identity Design Explained
All successful brands have a strong foundation, which is built of brand strategy. This strategy provides framework for what one brand means and how it represents itself. A corporate identity design means an overall image of the organization or business in the eyes and minds of its stakeholders, which may include customers, employees, investors and everyone associated with it. Corporate identity design or brand design, in addition to organizational customs, product high quality, assistance name, characteristics, benefits, general performance and worth, are some of the vital variables of model id. Corporate Identity generally consists of three basic elements. • Corporate Design (Includes corporate color, uniform, logos, work station) • Corporate Communication (includes advertisement) • Corporate Behaviors (including norms, corporate culture) Since Corporate Identity design is a way in which the brand manifests its values and culture, it is everyone’s duty to maintain the identity, however it is primarily the job objective of the corporate communication team to build up and maintain this identity in accordance with the vision and corporate culture of the company. As mentioned below, the following are the key requirements for a brand design to establish a successful brand design. • Uniqueness: The design they choose must be clearly defined and differentiated. They must have a clear reason for all responses and must stand apart from the crowd in order to be notices and impress. • Relevance: The brand should have the capacity to connect to people and their everyday need. To create demand you need to understand and fulfil their needs primarily. • Reliability: Your design should be coherent to what you say. It should represent your mission statement. • Esteem: Esteem is what the brand has earned by fulfilling the above three, i.e. differentiation, relevance and coherence. It is now the responsibility of the organisation to safeguard its esteem. Points to Consider in Brand Designing The logo of brand design really should be bold, distinctive, and eye-catching. Care must also be taken to be certain this doesn't stand for or look similar to religious symbols that may be used by numerous spiritual teams all-around the planet. Typography, though it sound silly, it is not silly. Typography is important element of brand identity design. Visibility and readability of tag line and brand name is ensured by typography. A good brand design sticks to a particular sets of font for typography. A font should be used sensibly according to seriousness of the brand. For example using comic sans in kids product is ok, but not in a serious brand design. A catchy tag line is very important in popularizing the brand. It helps to attract the potential customers. Unlike logos tag lines can be changed, it helps the company to stay up to date, fresh, and focused. A tag line is creative and original. More catchy the tagline the more chances for being stuck in target customer's mindsets. Always remember while picking a suitable graphic designing company for successful corporate identity services choose wisely and never compromise on the costs associated with it, as any investment made for your corporate identity design is certainly going to capitulate huge profitable returns.