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PRODUCTIVITY
WHY A CONTENT CALENDAR
M Most creatives know that, if left to their own devices they’d pick at their projects in an endless cycle of tweaking and molding and perfecting. If you’re a creative, you likely know this to be true. You’re a perfectionist. That’s okay. You also know that working like this is not going to help you produce consistent, quality content. This goes for most professionals in the creative space: Perhaps you’ve been dabbling in the world of videography for a bit and you’ve been gaining more exposure, maybe you’re an animator or motion graphics designer whose videos include royalty-free music to help your business, or maybe you’re a YouTube creator with a growing base of subscribers. Either way, your videos are being really well received by your audience and you’re finding that you’re not only ramping up the quality of your video content, but you’re also ready to increase quantity as well. Having the demand for more videos is great, but it can easily turn into an overwhelming situation if you’re not organized. Let’s take a look into what exactly a content calendar is, the reasons why every videographer needs one, and how you can get started creating one that works best for you. What is a Content Calendar? This can be most simply described as a calendar that details when specific content will be published. It can be a very powerful tool if you leverage it to its full potential. You see, well thought
Soundstripe Magazine
IS A MUST
T out content calendars give videographers an overall look at when videos need to be created, edited, and then published. Broadly, these can be monthly calendars and include important events, dates, and other milestones that will directly impact when you and your team will be posting content. For example: if you have someone in charge of finding royalty-free music, they’ll be able to see ahead of time when they’ll need to find the right tracks rather than rushing at the last minute when the video is already slated for release. Filmmakers will instantly see the parallels to production schedules. Where studio features require robust, hyper-detailed schedules at every major production phase, you can thrive with a calendar that’s distilled down to the basics and is very streamlined. Why Do I Need a Content Calendar? It’s no stretch to say that every videographer and YouTuber producing a significant number of videos needs to have a content calendar. While you might have been able to get away with a “shoot from the hip” approach to content creation when you first started, this approach won’t lead to long-term success. Here are a few benefits you’ll get from implementing a content calendar.
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W You’ll feel less stressed and more productive. Content calendars keep you organized and on track without you having to micromanage everything. You’ll be able to easily see what projects you need to finish and which ones are coming up. By having your month mapped out, you will be able to focus on individual tasks that will boost productivity. Plus, you won’t be worrying about whether or not you’re forgetting something. All of your major tasks and benchmarks are now centralized in one place. Your team will work more efficiently and independently, saving everyone time. These are a must for videographers working with a team of any kind and any size. The calendars should be shareable to ensure that everyone is on the same page. In addition to operating from a calendar, consider merging you correspondences with your team to a communication hub (see Slack) that has integration capabilities. This way, if you decide to use a cloud-based content calendar, you can easily chat with your team in one place—while citing your calendar in real time.
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