Summertime... And the feelin’s ea I
t’s summertime and if you’re anything like me, you’re probably thinking, “Are we really half way through 2019?” Where did the time go? By this point you should be well on your way to completing that personal project, hitting that billings goal for your business, or releasing that piece that got shelved a few months ago… But here we are. Ben Gibbard of Death Cab for Cutie said it best, “It came to me then that every plan is a tiny prayer to Father Time…” At Soundstripe, our team has shifted our plans more times than I can count. It keeps things interesting but it also can cause a level of anxiety if we aren’t careful. So how do we combat this? How do we “grab the bull by the horns” and actually keep momentum?
OBJECTIVE: Secure a contract with a large corporate client in 2019. Key Activity 1: Develop highlight reel and landing page specifically showcasing corporate work. Key Activity 2: Make 20 outbound calls or emails per week to agencies or corporations and introduce services. Key Activity 3: Attend 1 conference or trade show per quarter and make industry connections.
it is also relevant to pects of the busine we working throug How are we approa solving? How are w cess of a creative p
The benefit of this approach is this: If the one large contract you have for the year BAILS on you at the last minute, there is now a process you have to land the next one. We now have a clear path to success even when things go wrong.
Garbage in, garbag portant for us to re inspired, so how do of our “creative ins and how it may be work? One idea is tentional creative i the year. We can w of conferences, pla concerts, or people time with. It may s putting this into pr complicated amon deadlines and revis more fulfilled could “planned” our mom
Setting 2-3 top objectives will allow you to prioritize your work and stay focused on what matters.
Control what is controllable.
OUR WORK
Here is what we can control: Our objectives. Our work. Our input. Our mindset.
Let’s face it. Sometimes the work we take on can seem mundane. Not every project is going to inspire us into Mozart-level productivity. So how do we stay inspired even if it’s the eleventh church logo we’ve designed in a single year?
OUR OBJECTIVES Objectives are measurable and can be tied to key activities which impact the progress of the objective. Here’s an example of an objective you might set for your business:
If the project itself isn’t inspiring, then let the process be. We can always improve our work. At Soundstripe, one of our company’s core values is to “Make it Better.” Yes, this is related to the output of our work, but
Soundstripe Magazine
What about our pr glean inspiration fr better? OUR INPUT
OUR MINDSET
One thing that we of is the mindset a bring to our work e No, you don’t have sunny, ball of ener it is vitally importa day with a level of and positivity. If w
Issue 002
