2016
WE BELIEVE
Young people have the ability to serve and should be given opportunities to lead their communities in helping others. Every dollar collected through Souper Bowl of Caring should be donated directly to a charity selected by each participating group. People of all backgrounds and beliefs can work together. Hunger and poverty have a negative impact on individuals and the communities in which they live, yet there is joy in serving and giving to those in need. The excitement and energy surrounding the Super Bowl can be used to engage young people in service while producing lasting hope for all people.
WHAT IF EVERYONE WATCHING THE SUPER BOWL FOOTBALL GAME GAVE ONE DOLLAR TO FIGHT HUNGER AND POVERTY IN AMERICA?
IN 1990 a youth leader and his youth group considered this question. The concept seemed simple enough at the time, so with idealism and energy they rolled up their sleeves on the weekend of Super Bowl XXIV to make it happen. In that first year 22 groups collected $5,700 for local hunger-relief charities in Columbia, South Carolina.
1990 The first Souper Bowl of Caring collection was held in 1990 in South Carolina.
The Super Bowl football game is the biggest television event of the year, with an estimated audience of
111.9 MILLION people in 2016 . Source: Nielsen Company
More than
48 MILLION Americans, including
16 MILLION
children, lack adequate food resources. Source: United States Department of Agriculture (USDA).
100% MEA
Youth give 100 collect to hunger-rel choice, where many o on Super Bow
ANS 100%
0% of what they lief charities of their of them also volunteer owl weekend.
YEARS LATER, SOUPER BOWL OF CARING HAS GENERATED OVER $125 MILLION FOR CHARITIES IN ALL 50 STATES
$5,700 IN 1990
22
GROUPS
$10M IN 2016
6,800 GROUPS
YOUTH COLLECT MONEY in soup pots and gather donations of food in their school classrooms. THEY GIVE 100% of what they collect to hunger-relief charities of their choice, where many of them also volunteer on Super Bowl weekend. Through their participation in Souper Bowl of Caring, these young people inspire everyone around them. And each year, they come a little closer to seeing their ‘what if?’ come true, as Super Bowl weekend becomes the nation’s largest celebration of giving and serving.
WHAT IF WE COULD GROW SOUPER BOWL OF CARING EACH YEAR AND KEEP IT AS SIMPLE AS THE FIRST COLLECTION? WE BELIEVE youth are more empowered to serve when they see the direct impact of their efforts. That is why Souper Bowl of Caring participants continue to give every dollar and every food item they collect directly to hunger-relief charities in their local communities, just as they did years ago. We make it easy for people of all backgrounds and beliefs to become part of this movement. Through our website, social media, email blasts, direct mail, and organization of community events, we keep participants engaged in our mission throughout the year. Our website encourages participants to create an online community of caring. In addition to the wealth of free downloadable resources available on our website, each year we also provide a packet of printed materials to each registered participant. There is never any charge for these materials, which are designed to help make their collections more successful. WE DO IT ALL WITH A SMALL STAFF Each one of us believes young people have the ability to serve and should be given opportunities to lead their communities in helping others. That’s why we provide the organization, communication tools and materials to ensure each person participating has a positive experience. Our staff builds partnerships with schools, businesses, churches and charities in communities across the country. Working together, we help improve the quality of life in local communities through this youth-led movement. Our staff works hard to leverage the gifts we receive from our donors. For every $1,000 donated to cover our program costs, we are able to mobilize young people who in turn generate $19,000 for hunger relief in America.
RETURN ON YOUR INVESTMENT
For every $1,000 donated to our organization, we generated $19,000 for hunger relief.
1K
$
19K
$
“To me, the Souper Bowl of Caring is all about giving young people the opportunity to make an impact on such a prevalent issue in our society. It is so rare for a nonprofit to be youth led and that is something that is especially meaningful to me.�
Caroline McManus 12th grader, Columbia, SC 2015-2016 NYAB
WHAT IF WE COULD INTRODUCE YOUNG PEOPLE TO THE JOY OF SERVING OTHERS? OUR PROGRAMS HELP YOUNG PEOPLE CONNECT WITH THEIR COMMUNITIES, WHILE TRAINING THEM TO BECOME OUR NATION’S NEXT GENERATION OF PHILANTHROPISTS.
SERVICE BLITZ We believe it’s important for youth to see the connection between the dollars they collect and the charities they help. That’s why, on the Saturday before every Super Bowl football game, we hold a rally for youth in select cities across the United States, sending them out to volunteer hands-on at the hunger-relief charity of their choice. Individuals and youth groups in other cities also participate in Service Blitz Saturday, doing volunteer work at their chosen charity.
Youth participating in Service Blitz volunteer at a local food bank in Charlotte, North Carolina.
WHAT IF WE COULD PROVIDE OPPORTUNITIES FOR YOUNG PEOPLE TO BECOME LEADERS IN THEIR COMMUNITIES? OUR NATIONAL YOUTH LEADERSHIP PROGRAM TEACHES STUDENTS HOW TO USE THEIR ENERGY AND PASSION FOR HELPING OTHERS TO GROW THIS MOVEMENT OF CARING.
NATIONAL YOUTH ADVISORY BOARD (NYAB) Each year we select a group of high school students from across the nation for our National Youth Advisory Board (NYAB). They raise awareness in their communities and nationwide, as the collective face and voice for Souper Bowl of Caring. In the process they gain invaluable training, travel and leadership experience that helps shape their lives.
Our 2015 – 2016 National Youth Advisory Board at their Fall 2015 meeting in Houston, Texas
NYAB members volunteering at the Houston Food Bank
“I love working with the Souper Bowl of Caring because I can directly see the impact I am making, whether it is serving food to the hungry or watching my drives exceed their goals.�
Nathan Gardstein 12th Grader Houston, TX 2015-2016 NYAB
WHAT IF YOUTH SET AN EXAMPLE THAT INSPIRED ENTIRE COMMUNITIES TO COLLABORATE ON ONE WEEKEND OF GIVING AND SERVING? AS MORE COMMUNITIES EMBRACE THE SIMPLE GOODNESS OF OUR PROGRAM, WE BUILD NEW PARTNERSHIPS THAT ALLOW US TO MAKE A BIGGER IMPACT ON HUNGER RELIEF IN AMERICA.
Food retailers in parts of Texas gave shoppers a chance to make donations or purchase bags of food for their local food banks.
Kansas City Chiefs pose at local food bank Harvesters after their annual Souper Bowl of Caring Service Blitz.
RETAIL PARTNERS: FOOD RETAILERS IN TEXAS Each year, competing grocery stores in Austin, Houston and Dallas/Fort Worth team up to tackle hunger in their communities, giving shoppers the opportunity to make a donation or purchase bags of groceries for local food banks. Local media affiliates promote the three-week program, which raises millions in dollars and food items for the state’s four largest food banks.
NFL PARTNER: KANSAS CITY CHIEFS 2016 marked our seventh year teaming up with the Kansas City Chiefs as they hosted a Service Blitz at Harvesters, a local food bank. More than 90 employees came out and sacked 3,000 BackSnacks for the 19,500 children who are enrolled in this program.
EVENT PARTNER: NORTH CAROLINA UMC CHALLENGE In 2016, the young people of the Carolina United Methodist Church challenged their Denver counterpart in seeing who could raise the most through Souper Bowl of Caring. Over 300 youth groups participated, collecting more than 750,000 in cash and food items for charities in their respective states.
WHAT IF EACH SUPER BOWL FOOTBALL GAME GAVE US A NEW OPPORTUNITY TO MAKE A DIFFERENCE FOR THOSE WHO ARE HUNGRY AND HURTING? WE BELIEVE the excitement and energy surrounding the Super Bowl football game can be used to engage young people in service, while producing lasting hope for all people. In the years since this movement began we have seen this belief in action, as more than $125 million has been collected in dollars and food items for hunger relief in America. Every youth leader who organized a group, every youth who held a soup pot and every adult who bought a bag of groceries to feed their neighbors in need has been part of this success.
MEET OUR SOUPER FANS Some people are on fire for our program. They’re not all young, though they are young at heart. David James, sportscaster for KUTV Channel 2 in Salt Lake City, Utah and Bruce Broyles of Ste. Rose de Lima Parish in Chicopee, Massachusetts are two of our most passionate ambassadors. They believe as we do that hunger and poverty have a negative impact on individuals and the communities in which they live. They believe there is joy in serving and giving to those in need and practice their beliefs by spreading the word about Souper Bowl of Caring.
David James organizes a city-wide collection and telethon each year.
Bruce Broyles made television appearances to promote this year’s event.
DAVID JAMES
BRUCE BROYLES
David James learned of Souper Bowl of Caring through his church. Inspired by the ability to make Souper Bowl of Caring your own, David organized a collection through his workplace, KUTV Channel 2 in Salt Lake City, Utah. In the last six years, the movement has grown from $28,000 to over $350,000 in 2016.
Bruce Broyles discovered Souper Bowl of Caring in 2009 while looking for a project for his youth confirmation class. Today he is a passionate spokesperson for our program, making media appearances and encouraging churches, schools and businesses to help the hungry and hurting through Souper Bowl of Caring. “This program provides valuable service opportunities for participants,” says Bruce.
$125 MI
Since Souper Bow more than $125 m collected for hunge
ILLION
wl of Caring began million has been er relief in America.
2016 AT A GLANCE THE ENERGY AND EXCITEMENT WAS STRONG AS PARTICIPANTS BROUGHT THEIR “A” GAME TO SOUPER BOWL OF CARING 2016. THEY COLLECTED $10 MILLION IN CASH AND FOOD ITEMS, WHICH CAN PROVIDE OVER 16 MILLION MEALS* FOR FAMILIES WHO ARE FOOD INSECURE IN AMERICA. *source: feedingamerica.org
COLLECTION TOTALS Total Raised.................................................................................................................... $ 10,434,837 Total Cash......................................................................................................................... $ 4,339,554 Total Cans............................................................................................................................ 6,095,283
TOTALS BY GROUPS Congregations................................................................................................................ $ 3,548,211 Civic Groups.................................................................................................................... $ 638,784 Businesses........................................................................................................................ $ 5,438,892 Schools.............................................................................................................................. $ 450,658 Other.................................................................................................................................. $ 225,279
RECEIVING CHARITIES Homeless Shelters........................................................................................................ $ 109,823 Soup Kitchens................................................................................................................ $ 243,404 Food Banks/ Food Pantries...................................................................................... $ 6,265,500 Local Crisis/Emergency Shelters............................................................................ $ 343,528 International Aid/Hunger Programs...................................................................... $ 212,953 Other.................................................................................................................................. $ 540,433
STATE BY STATE TOTALS STATE AMOUNT
STATE AMOUNT
COLLECTED
COLLECTED
AK.............................................$ 1,910.44
MT.............................................$ 6,193.57
AL..............................................$ 21,374.77
NC.............................................$ 922,464.79
AR.............................................$ 16,600.49
ND.............................................$ 3,341.96
AZ.............................................$ 149,711.12
NE..............................................$ 17,566.91
CA.............................................$ 70,232.17
NH.............................................$ 14,222.30
CO.............................................$ 83,194.28
NJ..............................................$ 224,704.70
CT..............................................$ 37,181.99
NM.............................................$ 6,092.81
DC.............................................$ 3,019.53
NV.............................................$ 5,131.00
DE..............................................$ 3,261.24
NY.............................................$
FL..............................................$ 189,608.19
OH.............................................$ 97,723.98
GA.............................................$ 62,502.17
OK.............................................$ 15,508.44
HI...............................................$ 1,980.68
OR.............................................$ 46,101.06
IA...............................................$ 36,003.10
PA..............................................$ 228,839.11
ID...............................................$ 6,645.34
RI...............................................$ 2,321.00
IL................................................$ 93,345.65
SC..............................................$ 191,161.91
IN...............................................$ 41,283.34
SD..............................................$ 8,274.81
KS..............................................$ 26,018.92
TN..............................................$ 52,922.84
KY..............................................$ 32,146.76
TX..............................................$ 5,628,164.69
LA..............................................$ 124,803.38
UT..............................................$ 350,616.53
MA.............................................$ 62,087.96
VA.............................................$ 99,911.06
MD.............................................$ 46,381.29
VT..............................................$ 5,178.31
ME.............................................$ 22,922.80
WA............................................$ 34,841.45
MI...............................................$ 81,191.23
WI..............................................$ 56,013.11
MN.............................................$ 51,455.99
WV............................................$ 19,357.81
MO............................................$ 81,967.76
WY............................................$ 3,639.39
MS.............................................$ 10,493.01
115,111.46
We gratefully acknowledge the members of our Founder’s Circle, created to honor the generosity and commitment of Souper Bowl of Caring’s founder, the Rev. Dr. Brad Smith. Founder’s Circle members have contributed $100,000 or more to Souper Bowl of Caring since the organization began.
FOUNDER’S CIRCLE H
THE CASSELS FOUNDATION
H
THE HUIZENGA FAMILY FOUNDATION
H
THE ROBERT AND JANICE MCNAIR FOUNDATION AND HOUSTON TEXANS FOUNDATION
H
THE MARGARET HULVEY WRIGHT TRUST
H
MR. AND MRS. W. P. DUBOSE TULLER
H
BLUE CROSS BLUE SHIELD OF SOUTH CAROLINA
NFL ADVOCATES
Janice & Bob McNair Chairman & CEO Houston Texans
J. Wayne & Delores Barr Weaver Chairman & CEO Jacksonville Jaguars
The Jerry Richardson Family Owner / Founder Carolina Panthers
Jim & Meg Irsay Owners Indianapolis Colts
The Mara & Tisch Families Owners New York Giants
Gene & Jerry Jones Family Owners Dallas Cowboys
The Hunt Family Owners Kansas City Chiefs
Bill Bidwill Owner Arizona Cardinals
BOARD OF DIRECTORS Rev. Dr. Brad Smith Chairman and Founder Eastminster Presbyterian Church Columbia, South Carolina
Chris Goodall Past Chair AFLAC Group Insurance Columbia, South Carolina
Charles Harrell Treasurer Duane Morris LLP Houston, Texas
Wendy Sherman Secretary Blythewood Middle School Blythewood, South Carolina
Alison Beazley Canterbury Episcopal School Dallas, Texas
Dr. Judith Craven Sysco, Board of Directors Houston, Texas
Jill Griffin Griffin Group Luby’s/Fuddruckers, Board of Directors Austin, Texas
Dwight Hollier National Football League New York, New York
Ryan James Youth Representative Salt Lake City, Utah
John Meredith Beck Redden LLP Houston, Texas
Mary I. Murray Amegy Bank Houston, Texas
Roxann Neumann Silver Eagle Distributors Houston, TX
Dr. Dave Peterson McNair Foundation H-E-B Foundation Houston, Texas
Sarah Kate Thomas Youth Representative Houston, Texas
Lisa Webb Lisa Webb Communications Austin, Texas
Mark Woolfolk Phillips & Reiter, PLLC Houston, Texas
OUR CARING
STAFF
Clara Cooper President and CEO
Communications Jamie Clark Melissa Daigneault Director of Communications, Communications Coordinator, Multimedia South Texas Director
Sumner Bender South Carolina
Field Directors Renee Gadson North Texas
Support Staff Bruce Werth Staffing Accountant
Meredith Massey South Texas
6260 Westpark Dr, Ste. 260, Houston, TX 77057 souperbowl.org
Proudly Supported By
MISSION Using the energy of the Super Bowl to mobilize youth in a united national effort to care for people in their local communities who are hungry and those in need.
VISION Transform the time around the Super Bowl into the nation’s largest celebration of giving and serving.