In today’s culture, advertising is key. More and more, you see the influence of today’s youth and the art that powers them. It’s this force that makes each customer feel that they are an individual and has a decision on who they choose to be and what they choose to buy. Both art and design taps into that individuality. These individuals are the important players to
ADVERTISING
3-6
IDENTITY
7-8
beat a good word of mouth campaign. To achieve this, you must make
9 - 11
smart decisions and smart decisions is what we specialize in. We cover you
PRODUCT
12 - 16
ILLUSTRATION
17 - 18
APPAREL
19 - 22
WEBSITES
23 - 24
a successful marketing campaign. True believers of your product, they spread the word on the street and anyone in business knows nothing can
on all sides: print and web design. Making the two work in harmony brings integrity and loyalty to your brand. So find out why our “Soup” is so good. Because after all, you only have one shot at it. So let’s do it right the first time.
CLIENT: MAXXIS TIRES
CONSUMER ADVERTISING ATV, MX, STREET & TRUCK DIVISION
SoupGraphix always goes the extra mile. They have quickly become one of the stand-out advertising agencies that I can depend on for a hassle-free ad design and new creative ideas.
ROB PERKINS / ADVERTISING COORDINATOR MAXXIS TIRES
SUPERMOTO MAGAZINE ADVERTISEMENT
VARIOUS ATV/MOTOCROSS/TRUCK & SUPERMOTO AD CAMPAIGNS
04
CLIENT: U.S. MARINE CORPS / ACADEMY SNOWBOARDS
ADVERTISING CAMPAIGNS
The SoupGraphix team brings together the elements of quality, service and efficiency to produce the “WOW” factor necessary for today’s marketplace.
SEAN Mchenry / marketing manager
UNITED STATES MARINE CORPS.
U.S. MARINE CORP. AD CAMPAIGN
ACADEMY SNOWBOARDS WORLD’S SMALLEST RECORDS AD CAMPAIGN
06
CLIENT: VARIOUS COMPANIES / IDENTITY DESIGN
08
CATALOG DESIGN AND LAYOUT
CLIENT: OSIRIS SHOES / RIZE INDUSTRIES
OSIRIS 2008 WOMEN’S CATALOG
Our experience with SoupGraphix was awesome. We had a short deadline and they came through, going above and beyond. We were really stoked on both the final product and how easy they made it for us to work with them.
KIM WOO / GIRLS DIVISION OSIRIS SHOES
RIZE INDUSTRIES 2008 CATALOG
10
LOGO DESIGN / CONVENTION PRINT COLLATERAL CAMPAIGN
CLIENT: PRINTING INDUSTRIES ASSOCIATION OF SAN DIEGO
CLIENT: TAYLORMADE GOLF / ADIDAS
GOLF BAG DESIGNS: 2007 BURNER STAND BAG DEVELOPMENT
MULITPLE GOLF BAG DESIGNS FOR TAYLORMADE AND ADIDAS GOLF. TECH PACKS, COLOR WAYS AND STRUCTURAL DESIGN DEVELOPED FOR ALL BAGS.
ADIDAS TOUR 360 STAND BAG / BASE DESIGN
12
AS SEEN ON THE COVER OF ATV RIDER / FEBRUARY 2008 ISSUE
CLIENT: SHIFT RACING
HELMET DESIGNS: SHIFT / HJC / SCORPION / FULMER
SHIFT DFA HELMET
SHIFT CANDIDATE HELMET
LOOK FOR SHIFT’S 2008/2009 HELMET LINE, DESIGNED EXCLUSIVELY BY SOUPGRAPHIX. AS WELL AS SCORPION, FULMER AND HJC HELMETS.
SHIFT KINGPIN HELMET
14
ZERO / MYSTERY / REAL / ACADEMY BOARD GRAPHICS
CLIENT: VARIOUS SNOW & SKATEBAORD COMPANIES
16
EDITORIAL ILLUSTRATION
CLIENT: SNOWBOARD MAGAZINE / VARIOUS ILLUSTRATIONS
You have outdone yourself once again SoupGraphix. Your attention to detail is rivaled only by the two toed cocklepuppy of central Kandahar. I’m not quite sure what that little varmit does but I know it’s tight.
NATE DESCHENES / ASSISTANT EDITOR
SNOWBOARD MAGAZINE EDITORIAL ILLUSTRATION / OCTOBER 2007 ISSUE
SNOWBOARD MAGAZINE
NOVEMBER 2007 ISSUE
JANUARY 2008 ISSUE
ADIO APPAREL DESIGNS 2006-2008 SEASONS
CLIENT: ADIO FOOTWEAR / VARIOUS DESIGNS
20
CLIENT: BURTON SNOWBOARDS / VARIOUS DESIGNS
APPAREL DESIGNS: SPLIT / SHIFT / DRAGON / MAUI & SONS / MSR RACING / ECT.
22
CLIENT: PRO MOTO BILLET/ VARIOUS DESIGNS
WEB PHILOSOPHY / WEB SERVICES / WEB DESIGN TOOLBOX / SITES / CASE STUDY
Our Web Philosophy We believe all websites should save you time. Shouldn’t that be the goal of any company’s website? We graphically instruct your customers to access all your company’s product and service information by utilizing intuitive, visually engaging design. We feel by presenting the viewer with information that is easy to understand, your company will build brand recognition and consumer confidence. Our goal is to strengthen your brand’s identity, while creating an online experience that will ensure your company’s continued success.
WEB SERVICES - Search Engine Optimization
- Web Analytics / Online Marketing Strategies
- HTML / PHP / ASP / JAVA SCRIPT
- Flash Animations / Action Scripting
- CSS Style Seets
- Dynamic XML Driven Flash Utilities
- Content Management Systems
- Web Banner Design
- Shopping Cart / Ecommerce Solutions
- Website Maintenance
- Site Design / Redesign
- Customized Web Utilities
- In-House Photo Studio / Professional Product Photography
- Full Service Web Hosting
- Domain Registration / Maintenance
OUR WEB DESIGN TOOLBOX
Adobe Dreamweaver
Adobe Contribute
Adobe Flash
Adobe Flash Player
Adobe Illustrator
Adobe Photoshop
Adobe Fireworks
Maxon Cinema 4D
WEITZEL MOTORSPORTS www.weitzelmotorsports.com
AHUANG LAW www.ahuanglaw.com
MOTOWORKS www.motoworks.com
RICKY STATOR www.rickystator.com
STRIKE FORCE COMPUTERS www.strikeforcecomputers.com
WELLNESS THERAPIES www.wellnesstherapies.biz
RIZE INDUSTRIES www.rizeind.com
THE CHOCOLATE SMITH www.chocolatesmith.com
BROAD DISPLAY www.broaddisplay.com
Client Case Study: Pro Moto Billet / Fastway With the recent boom of motorsports enthusiasts, the rise for aftermarket motorcycle parts is at an all time high. Pro Moto Billet recognized the need for an online solution to handle the increase in sales. As a leader in aftermarket motorcycle parts, they looked towards SoupGraphix to create a well-executed marketing strategy that meshed both their online and printed advertising efforts into one seamless campaign.
ENTER SOUPGRAPHIX WEB TEAM Figure A: Continuity between print and web is a great way to solidify your brand; while effectively marketing your products on all fronts. While running the “Help Keep Riding Areas Open� print ads in nationally distributed magazines, we simultaneously integrated that same design to coincide with their web presence. Figure B: Pro Moto Billet needed a shopping cart solution that allowed them the flexibility to manage their online stock in house. With this customized shopping cart they can add products, create different options and adjust pricing with the click of a button.
ONLINE MARKETING / FIGURE A
DYNAMIC SHOPPING CART / FIGURE B
CLIENT OPERATED: NEWS & PHOTO GALLERY / FIGURE C
MONEY SAVING SOLUTIONS / FIGURE D
Figure C: Keeping customers up-to-date with company news is a necessary evil in the motocross industry. Enthusiasts are always in a constant need to know. With this in mind we created a customized utility that gives Pro Moto Billet the ability to update news and show pictures of their race team and new products. Figure D: Saving employee cost and improving customer relations was a key factor when creating this site. One way we achieved both, was to provide all their product installation guides and make them accessible through the web. This gave the customer the ability to download lost installation guides and saved the company time by not having to answer a phone call. Thus, creating a win-win situation for both parties.
CLIENT RESPONSE SoupGraphix Inc. has been an awesome attribute to our company. They have proven to be an essential tool in our marketing tool box! I would recommend them to any company looking to stand out in a world full of lookalike advertisements and copycat marketing.
BRIAN ELLIOTT / MARKETING COORDINATOR
PROMOTO BILLET
24