brand profile
UK-based Karma Skateboards have been making good vibrations in the scene for the best part of two decades and now with European expansion plans in mind we profile the brand for our readers. How did Karma start and what was the idea behind the brand? Karma was formed in 2002, it was started to fulfil the need to supply a high-end professional product at an affordable price, a skater owned brand produced and distributed by skaters for skaters. The idea behind it was to make a positive impact on skateboarding and make it accessible to more people. Karma is all about the passion of skateboarding – lifestyle, creativity and having fun. Our boards are designed and printed here in the UK with no compromise on quality. Karma decks are pro quality, made with 100% Canadian hard rock maple cold pressed. KARMASKATEBOARDS.COM 60
Karma Says, “Do good to all living things because what goes around comes around.” Who are your key players in the management? Karma is proud to have a partnership with FAR Skateboard Company. They help to guide and support the grass roots of skateboarding, Karma culture, vision for the future and for the brand to remain skater owned. Can you walk us through your skate decks line and what are the best sellers? Our OG lines are currently the best sellers, the Karma Kizla that has just been reissued with new colourways and the Zoltar. These have become a massive part of the UK
skateboarding culture. We have so many skaters who rode those decks for twenty years and are now buying them to ride with their sons and daughters. The Planet series was also very popular. Skate for the Bees, Skate for the Seas and Save the Whale were produced to raise awareness of environmental and social issues. The most popular of this series was the Bees deck, a black and white graphic produced on a yellow veneer. We are currently working on artwork to release some new lines later this year. How do you work with
