NEWS
#101
Three Industry Lifers Look To Shake Up Flip Flop Market With FoamLife; The Next Big Thing Over lockdown in the UK, three friends and industry lifers with eclectic backgrounds in action sports, music, design and street art got together to start something new. Launching in Spring 2021, FoamLife is a new flip flop brand heavily tipped for the top by some of the industry’s key players. Read a full profile of the brand with cofounders Timo Mullen, Daniel Macaulay, and Karl Read on the SOURCE website. Burton’s Social Compliance Program Accredited By FLA After an extensive review, Burton’s social compliance program that ensures fair international labour has been award accreditation by The Fair Labor Association. Rip Curl Debuts Girls Store In Baleal Bay, Portugal Riding on the decade-long-wave that is the rise in female surfers, Rip Curl has opened up a girls store in Baleal Bay, Portugal. It will be the 4th of its kind in Europe that only stocks women’s apparel and technical surf gear. John John Florence Launches Brand W/ Hurley Family Back-to-back world champion and qualifier for the USA Olympic surf team, John John Florence is launching a new outdoor apparel brand in collaboration with the Hurley family. Florence Marine X is set to arrive in Spring 2021. VF Corporation Sets Up Shop In Heart Of Milan VF Corporation have set up shop at 11 Orefici Street in Milan. With their new multi-brand shop set to open in the autumn, VF aims to create an
innovative, customer-focused experience just a stone’s throw away from the Duomo di Milano. UK Boardsports Retailer Two Seasons Repurchased From Boardriders By Founder Stuart Roberts Stuart Roberts has purchased the domain name, stock, e-commerce business and assets for Two Seasons back from Boardriders with the help of two investors. Stuart founded Two Seasons back in 1982, and in 2007 merged with the Billabong Group – in 2020 he has taken it back. Kandui Holdings LLC (Hurley Family) Aquire Simple Shoes Kandui Holdings LLC, owned by the Hurley family, has added Simple to their network of brands after acquiring their outstanding assets and intellectual property. Kandui will work closely with Denis Ryan, who brought Simple Shoes in 2015, to continue to evolve brand whilst keeping Simple products high quality and eco-friendly. UK National Snow Show Set To Debut In Birmingham, October 2021 October 2021 sees the reincarnation of the legendary London Ski & Snowboard Show, with the birth of The National Snow Show, hosted by Raccoon Events. The new event, run by some of the former event’s management team will take over the NEC in Birmingham for a weekend of action, talks, workshops, brand and retail exhibitors, entertainment, after parties and some of the biggest names in snowsports. The new UK Snow Show will unite the snowsports industry just as winter kicks off for the 21/22 season, providing brands with the perfect platform to activate any new marketing campaigns. Wildsuits Enters Spanish Market With Playgop Agency French eco-friendly wetsuit brand, Wildsuits has signed a deal with Playgop agency. Playgop’s experience and knowledge of the Spanish watersports market will give Wildsuits the best possible start in their new venture. 10
