SWIMWEAR SS21
SS21 Swimwear collections empower women in sports, promote care for the environment and display total body inclusivity. Swimwear could be spearheading a muchneeded transformation of the women’s clothing industry into a fairer, more sustainable one. By Rocio Enriquez.
Photo O'Neill
retail buyer’s guide
RETAIL BUYER’S GUIDE
SS20 collections pushed a clear message: stay fit, love your body and look after the environment. For SS21 this message has been set in stone, becoming the three commandments no brand dares to ignore. Nature is present in all collections. Sporty styles will help you enjoy it. A great variety of designs will fit all natural body shapes. Widespread use of sustainable materials will help look after our habitats. By adding a pinch of nostalgia for 20th century beach life and globe-trotting adventures, the SS21 season promises vibrant collections for all women, without exceptions.
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“Swimwear shouldn’t just be outstanding in design, comfort and fit, it should also make a woman feel feminine and sexy” Mariet Wieske, Sales Manager at Barts. SHAPES Sporty styles remain strong. Women are active and demand reliable swimwear that will follow their moves. Not at any cost, though, looks are important. They’ll look for pieces that are equally supportive and sculpting. “Swimwear shouldn’t just be outstanding in design, comfort and fit, it should also make a woman feel feminine and sexy”, says Mariet Wieske, Sales Manager at Barts.
