retail buyer’s guide
RETAIL BUYER’S GUIDE
THE GREAT OUTDOORS SS21 After the initial shock of the lockdown in the wake of the Covid-19 pandemic, the situation in the outdoor market is continuing to stablise. In times of social distancing and travel restrictions, outdoor activities and camping vacations are booming. The Great Outdoor Retail Buyer Guide for SS21 provides information on the latest developments in the market segment. By Natalia Maruniak
Photo Helinox
In recent years the outdoor market has benefitted from great popularity and proved to be stable. In its current 'State of Trade' study on the development of the segment, the EOG sets in stone "the resilience of the outdoor sector in already turbulent times before the Covid-19 pandemic". In 2019, the total market in Europe was worth 5.82 billion Euros; this corresponds to an increase in value of 0.5% and a volume increase of 2.3% over the previous year. According to an EOG survey on the effects of the Covid-19 crisis on the outdoor industry, the brands are confident and believe they will emerge from the crisis stronger than before. The result: the sector has great market potential and the industry remains stable.
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"Covid-19 has certainly increased people's need to be active outdoors in nature”. Peter Räuber, CEO and Founder of Maloja The results of the survey are hardly surprising, as the pandemic reinforces the already existing trend towards a reconnection with nature. "Covid-19 has certainly increased people's need to be active outdoors in nature,” explains Peter Räuber, CEO and Founder of Maloja. And the tourism industry is also feeling the effects of this trend: "Online search and campsites booking data is indicating that camping has been a popular holiday choice this year for people in Europe
