brand profile
BTFL is a female-specific longboard company based out of Cologne, Germany. We speak with the team about how they are servicing the boom in female skating to talk business and find out why European retailers should be stocking them. Please tell us the idea behind the launch of the brand. BTFL was launched in 2015 as a longboard brand - made for girls by girls. Behind “beautiful longboards” - BTFL - there is a team of young female designers and experienced technical specialists, who develop boards and designs especially for women. According to the motto “by women for women” we want to make it easier for female riders to get into longboarding. We as BTFL support motivated female skaters through sponsorships, so that they can practice their favourite sport and at the same time be a role model
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for other women and girls. Not only because we are enthusiastic longboarders ourselves, but also because we work closely with the team riders, well thought-out shapes are created. These selfdesigned shapes cover many areas of longboarding. Who’s on the management team and what are their backgrounds? Our two chiefs working in the background have a boardsport background and both studied sports. Both are enthusiastic boardsportsmen and look back on a long past here. Due to her passion in longboard dancing our product designer
knows well the technical side of our products. She originally studied graphic design, so her passion and profession come together in her work. What’s the company USP? We make boards for women by women. The components are perfectly matched and also lighter riders have their fun. Visually all BTFL boards are characterized by their truly unique look. The designs are created by us in the team and accordingly nowhere else to be found. Because of the good quality and the good priceperformance ratio more and more boys and young men become fans of BTFL products.
