retail buyer’s guide
RETAIL BUYER’S GUIDE
S U N G L A S S E S 2 0 22
QUIKSILVER
Trends echo the general shift in mentality. Eye health, sustainability and statement designs drive the development of outdoors eyewear. By Rocio Enriquez.
Sustainability is standard practice. Collections feature the new materials that heavy R&D provide. Eye health is in every consumer’s mind. This focuses attention on technical features and innovative designs. Versatility is an asset. People value styles that can transition from beach to bar. These trends reflect a shift in mentality. For a long time, people could only go outdoors to practice sports. Preservation of nature became as relevant as the preservation of human life. Health moved to the forefront. Sport outings were the only opportunity to wear statement pieces, so looks became
‘‘Oakley has developed a whole family of Sutro versions, including Sutro Lite and the all-new Sutro Lite Sweep” Mirco Trendel, Oakley
important. The increased interest in retro designs hints to nostalgia. Brands offer sustainable materials, technical features, and shape designs for all sunnies wearers. FRAMES Wraparounds and shields remain strong. Bajío adds nine styles to their successful Bales large-fit wrap. Bolle’s most demanded 25
