H A N G I N G S H O E S 2022
retail buyer’s guide
RETAIL BUYER’S GUIDE
FOAM LIFE
Two years wearing nothing but slippers may have invited consumers to value comfort over looks. Brands provide the aesthetics and versatility to take the habit outdoors, beyond the beach and into the workplace. By Rocio Enriquez.
When it comes to hanging shoes, the priority remains comfort. A light, easy on and off, comfortable shoe adds to the relaxed mood wearers are aiming for. Nevertheless, sustainability is pushing its way to the top of the list of demands. Versatility offers added value, especially for women. “Consumers look for sophisticated styles that transition well from beach to bar”, says Karl Read from
‘‘The new fanning Baja is perfect for any excursion and offers total comfort and stability, with our iconic built-in bottle opener” Jenny Cooper, Reef
Foam Life. This is pushing the development of sandals and slides. Men pay special attention to their soles and footbeds, looking for tech and textures. 85
