M E N ’ S S T R E E T W E A R F W 22
IRIEDAILY
As fall & winter are in play, it’s time to get prepared and wrap up warm. We take a look into what’s happening in Men’s Streetwear for next seasons and an in-depth view of the market. Here’s the Retail Buyers Guide for Mens Streetwear FW22/23 by Dave Morgan.
retail buyer’s guide
RETAIL BUYER’S GUIDE
Streetwear seems to be going strong currently, even with the pandemic’s effects and constant changes. From what we’ve seen, the initial lockdowns spurring people to take up skating and other independent activities has boosted sales in streetwear, as Homeboy’s Head of Marketing, Julian Wolf said: “Boosted by the first lockdowns, there have been continuously big peaks in board sports related market performance over the past few seasons. But I think that these peaks were still just the tip of the iceberg for fashion oriented board sports fans. New silhouettes continue to trickle down into the mainstream market and continue to drive performance. I think streetwear has a bit of an advantage here over the hardgoods market.” Hydroponic Streetwear’s Marketing & Skate Specialist Jordi Quinto agreed, saying: “Skateboarding is on a peak once again, so the market is in good shape at the moment. Many new young skaters starting means new customers to take care of, and that makes streetwear go up in sales.” It seems that the major problem within the industry continues to be sky-high shipping prices & delays, and it looks like this is having a knockon effect to price points to, as Patrick Kressner - Head of Design & Product at IrieDaily said: “The Covid-19 impact and the global shortage of resources are influencing the prices none the better, that’s for sure. The main problem at the moment is the extremely high shipping costs, which have increased 5-6 times. But also, the shortage of resources like organic cotton has become a booster for increasing prices. We buffer the increases as much as we can and try to increase our retail-prices just moderately.”
‘‘The trend will remain similar, but will evolve. Tops will become shorter, but still wider (boxie), while the baggy just keeps getting more and more on the radar of the masses.” Julian Wolf, Homeboy Homeboy averted problems by their choice of manufacturer - without having to ship products from Asia and having their jeans produced in Turkey, they have bypassed the shipping nightmares and fees everyone else seems to be struggling with. Brands like Revolution fortunately managed to adapt before, as Creative Director/owner said: “we changed our delivery system just before Covid so we are making fewer styles but deliver in more drops. This has fitted well with the new market situation.” With brands having to change their methods in regards to shipping and deliveries, the future is uncertain, however it seems most streetwear companies have a strong relationship with their distributors & clients, and there is a universal understanding all round. STYLES It looks like baggy styles are still the way to go this coming season, with brands like Homeboy and their trademark ‘Xtra Baggy’ denim pants making a strong impression on the scene. Short-cut, yet very wide T-shirts or sweatshirts will accompany this style, according to Homeboy’s Julian Wolf said: “The trend will remain similar, but will evolve. Tops will become shorter, but still wider (boxie), while the baggy 39
