Swiss Coin Brand Guidelines by Source

Swiss Coin Brand Guidelines â&#x20AC;&#x201D; 2018 Prepared For: Designed By:

Adrian SOURCE

Contents

Contents Final Logo 02 Logo Usage 03 Logo Colors 04 Logo Errors 05 Logo Size 06 Logo Isolation 01

Fonts 08 Color Palette 09 Type Hierachy 10 Tone 11 Imagery 12 Conclusion 07

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Section Corporate Title Identity

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Here are the design guidelines for your brand. â&#x20AC;&#x201D; Designers should follow these guidelines carefully to ensure brand continuity.

Logo

Symbolism

Logo - Variants

The brand leads with instant recognition and strong reference to the most stable and trusted reserve currency in the world with the similarities in the â&#x20AC;&#x153;$â&#x20AC;? dollar symbol. Similar subconsciously induced feelings will be associated with the Swiss Coin. Contained within is also the cent symbol.

Variants

Which logo where A. Vertical | When used with text logo should not contain the ring. B. Logotype | Use ring only when without text. C. Horizontal | Text should be placed to the right D. Standard Coin | Can be used as a cutout of the circle

Colors

Logo color placement

Colors - Errors

A. Orange | Preferably white ring with white logo. B. Grey | Preferably monochrome variant. C. White | Colored circle with white logo preferably. D. Black | Use reversed white logo, preferably gold and silver.

Errors

Ensure not to do the following A. Dark on Dark | There must be sufficient contrast. B. Write over | Do not stack layers over the logo. C. Distort | Do not scale bitmap or stretch. D. Rotate | Do not rotate at any angle.

Do not write over logo

Size

Clarity

Sizing - Isolation

Ensure that the unique logo is not smaller than other logos on the same page. Use vectors when possible and colors when surrounded by other colors.

10px

Isolation

Framing Always ensure there is adequate spacing on top, bottom, left, and right sides of the logo. Use up as much available space but do not crowd.

10px

Fonts

Fonts - Palette

Exo 2 Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Exo 2 Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Palette

C00 M00 Y00 K00 / Pantone 000000c / Web #000000 /

H1 Header Exo 2 Extra Light 90pt / 90pt leading

Typography

Sub-Header Exo 2 Medium 24pt / 30pt leading

BC (Body Copy) Exo 2 Medium & Light 12pt / 15pt leading

Caption Exo 2 Medium 9pt / 15pt leading

AaBbCcDd 1234!@Â£$ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Tone

The tone of voice is not what you say, but how yo This encompasses not only the words you choose Make a statement, express a result, formulate a c

â&#x20AC;&#x153;The art of marketing is building. If you are not commodity. Then the p the low-cost producer

A simple request can be articulated differently: “You wouldn’t happen to have a pen I could borrow, would you?” “Do you have a pen I can borrow?” “Pass me that pen.”

ou say it. e but their order, rhythm, and pace. conclusion, and validate with evidence.

s the art of brand a brand you are a price is everything and is the only winner.”

Imagery

Photographic Style

Relevant images with muted tones and cool colors. Can be close-ups of items with the background out of focus. Renderings are also acceptable. No inclusion of other brand names or logos in bitmaps.

Preferably images were taken at an angle. Strongly discouraged use of identifiable subjects. Do not mix vectors with bitmaps. Vectors should be used exclusively for icons and symbols. Website page header should be a video with the animated construction of logo.

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Attention to simplicity, balance, and minimalism was of utmost importance in this design. The target audience is mostly wealthy high net worth individuals. Commonly more mature, research has shown a higher appreciation for symmetry, strong symbolism, nostalgia for the familiar, and heightened perception to different interpretations.

Conclusion

Some may see the dollar sign contained within the logo, some may see the cent sign. All will be able to see the “S” and most will see the letter “C”. A muti-faceted arrangement, soft shapes, and curves, contrasted with authoritative angles and edges at the end are all beautifully unified within this logo. Harmoniously bringing together the duality of the dark and the light, the Yin and the Yang. The two shapes allude to two organizations coming together and fitting perfectly. Alluding to the partnership started when investing in the Swiss Coin. We are confident you will enjoy this classic, timeless masterpiece along with those who admire it. We are honored that it will be the symbol for the incomparable success of the Swiss Coin for years to come.