International Trade 26

The Export Academy, from the Department for International Trade (DIT), gives small and micro-businesses the knowhow to sell to customers around the world with confidence.

In the North West, the Export Academy is currently offered as:

– ten one-hour virtual sessions - taking place every Tuesday and Thursday at 1pm and you can join at any time (see opposite). – or one full-day in-person session - full-day workshops will be held throughout the North West monthly on various dates throughout the spring.

The one-day Export Academy workshop is interactive, enjoyable and lays the foundations for a new exporter. It offers networking and discussion with like-minded companies, the opportunity to meet NPH Export Champions and will cover the Export Academy core modules.

This is a free programme of support, where you’ll learn directly from experts in international trade who are on hand to provide support across a range of sectors and businesses.

This physical workshop consists of core sessions, followed by breakout sessions to share experiences and develop your own export action plan. The exclusive content is designed specifically to help small and micro businesses prepare effectively to sell internationally.

As the in-person workshop places are limited to 20, delegates must be able to commit to participating for the full day.

DIT are also pleased to invite businesses in the North West to join us for virtual master classes led by internationalisation specialist Norma Foster. Norma is a business leader with experience across both public and private sectors. She has particular expertise in economic regeneration and the development and implementation of creative programmes and projects embracing and embedding digital best practice.

Step by Step How to Internationalise your Marketing and Website – various dates

Developing your marketing and website for an international audience is vital to your export success - and can be a difficult process for busy exporters. This webinar will take you through 7 practical and productive steps using case study examples from

successful exporters to help you win more export business from your marketing and website.

LinkedIn – How to Win New International Business – various dates

Do you want to generate enough highquality international leads on LinkedIn that convert more quickly? LinkedIn is one of the most powerful online resources, which covers over 200 countries and regions and allows exporters to swiftly and effectively reach out to a global audience in over 24 languages. Effective for both B2B and B2C businesses, working smart on LinkedIn can bring significant results - competitive edge, brand awareness and swift global reach. It can also bring good short term results whilst you are internationalising your website.

_ Register your place, and find out about specific session dates, on the Export Academy portal:

Home - UK Export Academy (great.gov.uk) Or contact Export Academy Advisor, Chris Baxter on exportacademy@tradenw.org