Everything Dinosaur

and, slowly but surely, we’ve grown a global customer base.

market. The partners tend to have relationships with government organisations and education, so once they are successful and growing that business for themselves, we tend to go after a different market, which will be the business to consumer market.”

In the full 5-minute interview Victoria shares their experience of how to look local when working from the UK across different time zones, researching overseas markets, language, culture and setting up an office in Australia…but most of all not standing still!

“Quality, customer service and great products are all key,” Victoria concludes. “If you’ve got that passion and that drive that will get you into any territory.”

To watch the full interview go to https://youtu.be/J8-CA_86JkA or find it in the suite of local video case studies by typing “Cheshire and Warrington exporting video case studies” into your search engine.

For more information on Training ByteSize visit https://www.trainingbytesize.com/

Mike Walley and partner Sue run Everything Dinosaur in Middlewich. They are passionate about dinosaurs and prehistoric animal models and sell these models, including museum quality replicas, to customers all over the world. Mike was also interviewed about the company’s export success as part of a project to help inspire others to follow their dreams.

Mike explains: “As our business has grown it got involved in exporting. I’d be a liar to say that we had a long-term strategic plan, exporting kind of happened by accident. We’re a niche business, we’re a niche market but people on social media in Canada and the USA started to follow us, people in Europe got interested in what we were doing and what we were selling

“You ask about the territories we export to at the moment.. well, it would be easier perhaps to say where we don’t sell to. Our business is primarily business-toconsumer and we sell to Australia, New Zealand, the Far East also doing quite a lot into America and Canada. We’ve got a number of customers in South America now, particularly Brazil, and of course, we sell a lot into the European Union.”

Mike advises that, “Whether you’re working with customers around the corner or around the world, you’ve got belief in your product, you’ve got belief in your service, and if you’ve got a good product and a good service then why not try to penetrate different markets? It’s a challenge, it can be difficult but there’s plenty of help out there … and if an old fossil like me can do it, well then what’s stopping you?”

In the full 6-minute interview Mike shares Everything Dinosaur’s story on how they built their web-based business, targeting overseas markets, the challenges they have faced and their guidance for businesses thinking about selling beyond the UK.

To watch the full interview go to https:// youtu.be/JzzjXfDqXx8 or find it in the suite of local video case studies by typing “Cheshire and Warrington exporting video case studies” into your search engine.

For more information on Everything Dinosaur visit https://www.everythingdinosaur.com/

Further information:

If you are interested in exploring or increasing sales to countries outside the UK please contact Jane Booth at SCCCI jane. booth@sccci.co.uk. We work synergistically with the local trade team at the Department for Business and Trade (https://www. great.gov.uk/) so, whatever stage of this journey you are at, we are sure we can add value.

If you are already selling overseas and would like to share your international sales journey to inspire fellow members, then please also contact Jane Booth jane.booth@sccci.co.uk. We will work with you to create your story.