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D-Cube City / Seoul
D-Cube City
D-Cube City’s vertical urban land use combines office, hotel, residential, retail, entertainment, and cultural uses with over 17,000 square metres of landscaped gardens, rooftops, parks and plazas to create a major new public space in the highly dense capital city of over 10 million people.
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/ Seoul, Korea
The lanterns create glowing light that filters through the exterior cladding at night to draw visitors into the project while providing a major visual landmark for the district.
D-Cube City in Seoul, Korea represents a significant new model for urban land use related to intelligent mixed-use, transit-oriented development. This cultural and commercial destination is one of the city’s first fully integrated developments of its kind, made up of a six-level 80,000 square-metre retail/entertainment/ culture complex with a major performance hall as its rooftop centerpiece, a 42-storey landmark office and hotel tower, and over six acres of new public landscape, parks and plazas. In addition to various programming components, ecologicallyfriendly and sustainable design strategies were used.
Located near the Yeouide district, south of the Hangang River, in a predominantly industrial zone, and connected to one of the City’s busiest Metro lines, the project site used to be home to a large coal processing plant. The innovative transformation of the site from a former coal plant into a mixed use public district represents a major milestone for land redevelopment in Korea. The vision for the site is a co-existence of nature and culture within a highly dense urban environment by incorporating elements reminiscent of traditional Korea landscape painting of endless mountains and rivers.
By bringing nature into the built environment and establishing a root of public culture at the site, the Daesung Tower conveys the idea of growth and energy growing toward the sky while the namesake of D-Cube resulted as Daily (offerings & livability); Dream (desires & culture); and Discovery (nature & experience).
Responding to the needs of the client, Daesung Industrial Co., Ltd. - a major energy company – a wide variety of natural expressions are interwoven into the project, effectively offering a green and blue oasis to the urban developments surrounding the project. 30 percent of the project’s land area is dedicated to public parks. A vast new public park connects the adjacent Shindorim Station and D-Cube City’s street-level entry with native landscaping, water features, and a large amphitheater, while establishing a natural complement to the recreation areas along the Dorim River across the street.
Among the design highlights are building forms organic to Korea that are shaped like Asian lanterns. The lanterns create glowing light that filters through the exterior cladding at night to draw visitors into the project while providing a major visual landmark for the district.
A six-level commercial retail centre – at the base of the tower – serves as the centerpiece of D-Cube City. The public common areas and circulation became the critical areas of focus to connect all vertical zones and program. The interiors provide an experience that reflects the journey one takes from base of the mountains to the peak.
D-Cube City was declared a winner at the Global Award of Excellence, Urban Land Institute. The project has also won a Gold Award, New Development Category, International Council of Shopping Centers.
PROJECT DETAILS
Project Name: D-Cube City Project Location: Seoul, Korea Client: Daesung Industrial Co., Ltd Architecture & Interior Design: JERDE Size: 3,450,000 square feet Components: A 42-storey landmark office and hotel tower & over six acres of new public landscape, parks and plazas Completion: 2011 Photos: © JERDE
A vast new public park connects the adjacent Shindorim Station and D-Cube City’s street-level entry with native landscaping, water features, and a large amphitheater, while establishing a natural complement to the recreation areas along the Dorim River across the street.
