CAPICHE CONVERSATIONS: By Chris Cook, Capiche, capiche.us President and CEO of Capiche & Capiche Wine, Chris Cook is a leadership coach focused on happiness, culture, living your brand, and winery marketing & PR. She brings decades of experience in marketing
Interview conducted by Melissa L. Michaels, Capiche Contributor/Strategic Partner, Michaels & Michaels Creative, LLC
W
hen you hear “historical destination winery in Medford,” RoxyAnn Winery probably comes to mind immediately. With 11 spots on the National Register of Historic Places and a farming heritage dating back four generations, RoxyAnn Winery’s stunning grounds carry a
10 | Southern Oregon Business Journal July 2021
Interview with Chad Day, Owner/ Manager, RoxyAnn Winery
fascinating history that makes an unbeatable backdrop for wine-tasting, weddings, and their Wine + Music Series. Owner/General Manager Chad Day and his sister, Owner/ CFO Crissie Olson, inherited this legacy from their extraordinary father, Jack Day, and have shaped it into the award-winning winery it is today. One of the jewels that makes East Medford such an attractive wine-tasting destination, RoxyAnn produces 17 types of Bordeaux- and Rhône-style wines from the
grapes grown across 70 acres of their vineyard. Over the course of 18 months, Capiche’s Chris Cook conducted secret shopping visits for RoxyAnn, a process that yielded extremely valuable data, which Capiche then applied to helping employees and management live their brand. Capiche also surveyed current and former wine club members to understand how RoxyAnn could best serve them. At the end of the process,
