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Southern Tier Life // ISSUE 02
Why did you start your business? In 2017, Randi and her good friend, Sarah Blagg, were in a feminist book club together. The group hatched the idea of a “feminist clubhouse” that would be on Market Street, our city’s main street full of retail and restaurants. They thought ideas of gender equality belonged on “Main Street,” as did those about racial equality, LGBTQ+ rights, and more. The idea of a feminist bookstore was born from that discussion. They wanted a place that the community could use and meet in, a home for resources for activists, and a safe space – right in the middle of town – for people who the culture seemed to be marginalizing at the time. Tell us about your business: Card Carrying features books for people of all ages, including fiction, children’s books, non-fiction, Young Adult (YA), and more. We carry best-sellers as well as off-the-beaten-path titles by and about women, non-white people, and LGBTQ+ people. We also feature gifts with activist or tongue-in-cheek themes including stickers, mugs, socks, etc. We offer four monthly subscriptions with different content and price points for adult and YA readers. We host author and activist events (event during the pandemic, we’ve been able to stay active in virtual settings), and a Teen Book club. Who are your customers? Our customers are avid readers, tourists, parents, professionals, activists, and kids who are looking for books that center people who historically have not been front and center in literature.
CARD CARRYING BOOKS & GIFTS
Minding Your Business
What did you do differently during COVID that kept your business alive? As soon as the shutdown happened, we knew we had to do something differently or we would be out of business. Luckily, our customers and our community responded with overwhelming support. We immediately started talking up our subscription kits, which have grown over the past year. We also offered curbside service, home delivery, shipping, and virtual, private shopping where we would video-conference with customers and help them pick out their next reads, gifts, whatever – via FaceTime or Zoom. Customers said to us over and over, “We want to make sure you’re here when this is all over. What can we do?” And we just said “Keep reading.” We also increased our social media presence significantly. A closed group called the “Card Carrying Book Club” on Facebook now has more than 450 members Owner Randi Hewit (L) poses with Sally A. Nuamah, author of and features info on new “How Girls Achieve,” and Card Carrying co-founder Sarah Blagg after a reading and book signing event featuring Nuamah. releases, discussions on Instagram @reidmediagroup specific titles, and just a lot of general “book love.”
