European Wax Center expands into South Fayette

European Wax Center expands into South Fayette

Hair removal salon opens at The Piazza

By Andrea Iglar

European Wax Center has opened in South Fayette for people interested in professional body waxing services.

Store manager Meghan Phillips said new and recurring guests are pleased with the convenient location in The Piazza at South Fayette, a shopping center near the Interstate 79 interchange.

“What sets us apart is the experience the guests have when they come into our centers, where it’s service and product,” Phillips said. “It really is a time to have that little bit of self-care even if it’s just a quick 15 minutes in their day.”

European Wax Center store manager Meghan Phillips, left, and operations director Carly Sorco meet up in the hair removal salon in The Piazza at South Fayette.

Photo by Andrea Iglar

The hair removal salon offers a full slate of face, body, brow and Brazilian waxing services.

First-time guests are eligible for a complimentary bikini line, underarm, nose, ear or brow wax. Repeat customers can earn free waxes.

The South Fayette center opened in March, joining nearly 50 other locations in Pennsylvania and more than 940 stores across the country.

Founded in 2004, Texas-based European Wax Center began as a family-owned business and today leads the out-of-home waxing industry, using a proprietary process to remove hair, according to the company website.

South Fayette franchisee Ryan Glastein of New Jersey has been involved with European Wax Center for 12 years. He owns six centers, including those in Robinson and Moon, and he previously sold development rights to other franchisees.

Glastein was seeking to expand to the South Fayette area when a real estate broker proposed The Piazza.

“When I saw it, I jumped on it right away,” he said. “The Bridgeville-South Fayette market really fills a good market for us based upon demographics on who the EWC customer is.”

While people traditionally removed body hair at home or found the service at a nail salon, the business model of European Wax Center fills a niche in the out-of-home waxing market by providing a “clean, high-tech, topof-the-line wax,” Glastein said.

Trained estheticians and cosmetologists offer services in private treatment rooms. EWC-branded retail products are available for purchase.

European Wax Center at The Piazza, 193 Millers Run Road, South Fayette: 412-861-5001; waxcenter.com