Libro creates Loyal-2-Local Challenge

LEAMINGTON — Libro Credit Union has developed a unique way to support local businesses during the current COVID crisis.

The credit union is calling on the residents of Southwestern Ontario to follow their lead with launch of their Loyal-2-Local Challenge.

Libro is asking the public to make a purchase at a local business and join a massive effort to support those local businesses at a time when so many are fighting to survive.

Libro launched this wave of support last week by giving each of their 700 employees $25 to spend. They were asked to spend the money on something from their favourite local business and post it on social media using the hashtag #Loyal2LocalChallenge.

This initiative should immediately put thousands of dollars into the local economy and Libro hopes that other Ontarians will follow suit.

“It’s all about making the choice to support local and asking others to do the same thing,” said Libro’s Brand Specialist, Emily Strybosch. “It makes sense for the local economy too, because money spent in local businesses keeps more of our resources in the area.”

The Loyal-2-Local challenge runs until June 5. Watch for stories on social media.