FISHERMEN KNOW BEST

MacKenzie’s coastal products are making waves on the South Shore and beyond.

Sometimes, necessity is the mother of invention. As the story goes, when longtime Norwell resident Michael Ayles and Hank DeWolf of Rhode Island came home one day after a long day of fishing, they found themselves faced with a dilemma: how to clean a day’s worth of bait, scales and fish odors off their hands. Unable to find a cleanser that worked well, the duo set out to create a new product that would solve their problem.

Last year, the pair launched MacKenzie’s Fisherman Hand Scrub, a product made with ingredients like walnut husk and lemon essential oils, designed to effectively clean and deodorize hands leaving them feeling fresh and smooth. Fast forward to today, and MacKenzie’s now offers an assortment of personal care products, from hand scrubs and salves to shower bars, sunscreen and after-sun cooling lotion.