Seoul Robotics

In March, Seoul Robotics, a leader in 3D perception software, established its United States office in Curiosity Lab at Peachtree Corners. Its presence in Curiosity Lab will fuel further development of its groundbreaking platform, while providing the company with a real-world testing environment along Peachtree Corners’ city streets.

“With our 3D smart infrastructure solutions already deployed in areas across the Southeast, establishing an office within Curiosity Lab was the logical next step as we continue to expand our U.S. presence,” said William Muller, Vice President of Business Development for Seoul Robotics in a press release.

“Our sensor-agnostic solutions provide 3D models and real-time perception of intersections, roadways and more. Peachtree Corners’ smart city and Curiosity Lab ecosystem is the ideal environment to deploy and test our tech- the Curiosity Lab ecosystem,” said Peachtree Corners Assistant City Manager and CTO and Curiosity Lab Executive Director Brandon Branham, in a written statement. “Their cutting-edge technologies not only support city managers in improving everyday lives but will also work to enhance our smart city streets through actionable 3D insights.”

Founded in 2017 with a mission to unlock unparalleled insights and capabilities by capturing the world in 3D, Seoul Robotics uses AI deep learning and weather-filtering capabilities to provide accurate environmental insights. The software delivers transformative intelligence and capabilities across a wide range of industries, including Intelligent Transport Systems, security, smart cities and autonomous mobility.

The company is pioneering a new approach to automating vehicles called ‘Autonomy Through Infrastructure,’ providing infrastructure-based autonomous driving systems that do not require any hardware changes to vehicles themselves. Seoul Robotics has offices in Seoul, Korea, Munich, Germany, Irvine, California and now in metro Atlanta.

Partnerships add new levels

Seoul Robotics partnered with BMW in 2022 to develop LV5 CTRL TWR, a mesh network of sensors and computers that are installed on infrastructure and use telematics and 5G connectivity to operate regular cars as autonomous vehicles. This technology can be applied in controlled environments and has the power to transform operations for logistics, automated valet parking and warehousing.

“All of our solutions are powered by our core technology SENSR which is the industry’s most accurate 3D perception platform,” explained Muller. “The advanced software leverages deep learning AI to seamlessly track, detect and identify objects within four-centimeter accuracy for unparalleled reliability in all ITS deployments.”

He noted that with its dynamic weather-filtering capabilities, SENSR guarantees the highest level of accuracy in any condition, day or night, and despite the weather.

nologies in a real-world environment.”

Although the Korean company could have chosen just about anywhere in the country to base its U.S. operations, Curiosity Lab met all its criteria.

“We’ve already deployed our 3D smart infrastructure solutions in numerous locations across the Southeast United States, so it made sense for us to establish an office at Curiosity Lab and extend our reach,” said Muller. “Our solutions are sensor agnostic and enable us to provide 3D models and real-time perception of intersections and roadways.”

One system, many applications

This technology uses deep learning to identify, track and predict hundreds of objects at once. Seoul Robotics has developed a system called SENSR which powers a wide range of infrastructure-based products and solutions. The company’s smart city-focused technologies make managing roadways simple, while improving safety, reducing traffic and decreasing vehicle emissions.

“We are honored to have Seoul Robotics join

The company recently announced an expanded partnership with the Center of Urban Informatics and Progress (CUIP) at the University of Tennessee at Chattanooga to deliver 86 new smart city intersections which will be the largest urban IoT deployment of its kind in the United States.

“By utilizing 3D data from our new intersections, we will gain quantifiable insights to help us prepare for the transition to electric vehicles, improve driving mobility and optimize our traffic management system. These insights will enable us to map ideal locations for EV charging stations, monitor infrastructure utilization and optimize routes to alleviate congestion and reduce emissions,” said Muller.

“Another safety-focused deployment is our Wrong-Way Detection solution which detects and alerts instances of wrong-way driving on freeways and highways and is currently deployed in California, Florida and Tennessee, as well as in Europe and Asia,” he added. “This ITS solution will help alert drivers to correct course and notify authorities to intervene when needed in order to prevent incidents and ultimately, save lives.”

It recently announced a partnership with Temple, a leader in the intelligent transportation systems industry.

“The distribution partnership with Temple will expand access to our 3D sensor-based traffic and ITS solutions within public sector departments in the Southeast. By deploying our smart infrastructure systems in cities, we can provide more detailed insights into pedestrian and vehicle interactions, improving traffic mobility and enabling informed city planning decisions,” said Muller.

But as anyone familiar with smart technology knows, you’re only as good as your most recent innovation. That’s why Seoul Robotics isn’t resting on this particular breakthrough.

“We’re constantly working to enhance our SENSR platform, increasing accuracy, ease of use and scalability,” said Muller. “As a company, Seoul Robotics works closely with global partners to collaborate on solutions and deployments across industries — and we’re always looking for innovative ways to leverage 3D perception to make real-world impact.”