1 minute read
Best of Luck
Southwest® presents the Luck Reunion, a showcase of American roots music.
FINE TUNING: At the Luck Reunion, well-known artists perform alongside rising stars like Thomas Csorba
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While hordes of music lovers make their way to Austin, Texas, next month for one of the country’s biggest creative conferences of the year, a boutique music festival will take place just 30 miles outside the capital city. Offering a welcome reprieve from the hustle and bustle of downtown Austin, Willie Nelson’s legendary ranch hosts the Luck Reunion— a celebration of old and new that features trailblazers of American roots music and up-and-coming artists following in their footsteps. The event is named for Nelson’s property, which he dubbed “Luck, Texas.”
Southwest Airlines® supports budding talent in the music community through our Artists On The Rise platform, which highlights developing artists through a variety of initiatives—both in the air and on the ground. In line with our commitment to Artists On The Rise, Southwest has served as presenting sponsor of the Luck Reunion since 2017. At the past two events, our programming has included the Luck Tannery custom leather shop, as well as engaging activities for guests at the Southwest Porch. Southwest even spent time with some of the festival’s featured musicians, filming short performances and interviews. These behind-the-scenes tidbits are recorded as part of a series called Southwest Porch Sessions and can be found online at Southwest.fm/ArtistCommunity.
Southwest is offering you the opportunity to be a part of this year’s Luck Reunion on March 14. Enter the sweepstakes for a chance to win festival tickets and round-trip travel for you and a guest. You can also voice your opinion on the talent lineup by casting your vote in the “Southwest: On the Rise to Luck” contest, where three rising artists are in the running for an opening slot at the 2019 event. To enter the sweepstakes and vote for your musician of choice, visit Southwest.fm/LuckReunion.
—Alyssa Foster, Brand Partnerships & Entertainment PR
