21
1
24 9 15
8
2
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3
14
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7 17 512
18
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19 22
13
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6
Inspiration
Brand Identity Logo Type Museum of The Moving Image’s new identity reflects its vision and underlines its commitment to artistic quality
as well as its cultural engagement. The word mark’s edgy play of letters positions the museum as challenging and
contemporary. It also offers inspiration for future, and the spirit of the museum’s architecture.
Color Through three Pantone Colors, esPANTONE Color Standard. Black, pecially stands for primary color for Orange, Magenta, Sky blue screen, it can reinforce the identity of Museum of the Moving Image. Official color system is based on
PANTONE 2915
PANTONE Rhodamine Red C
PANTONE Warm Red C
PANTONE Black M
Typography Museum of the Moving Image uses Futura as an official typeface. It is modern geometric typeface but still has long history.
Futura is a geometric sans-serif typeface designed in 1927 by Paul Renner. Futura has an appearance of efficiency and forwardness. The typeface is derived from simple geometric forms and is based on strokes
of near-even weight, which are low in contrast. This is most visible in the almost perfectly round stroke of the o, which is nonetheless slightly avoid.
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890?>+!~* Futura Medium 15pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890?>+!~* Futura Medium Light Oblique15pt
1234567890+?>* Futura Medium 36pt
Mm Futura Medium Light Oblique 137pt
Stationery Museum of the Moving Image creates a business card, envelope and letterhead with the logo. The letterhead has a secondary graphics which are main color bars.
Letterhead
Stationery The business card design based on focusing on logo shape itself. By making logo in solid black color and full size in length, it gives noticeable and memorable aspects.
Envelope & Business Cards
Poster Design The concept for poster is ‘Encounter with black and white movie in daily life’Posters were made to advertise the Museum’s distinct aspect concerning place where can meet the old movies. The posters are organized with three series.
www.museumofthemovingimage.org
www.museumofthemovingimage.org
www.museumofthemovingimage.org
Poster Design The concept for poster is ‘Encounter with black and white movie in daily life’Posters were made to advertise the Museum’s distinct aspect concerning place where can meet the old movies. The posters are organized with three series.
Size 40”x28” The series of posters were placed in the public subway station and bus stop.
www.museumofthemovingimage.org
Permanent Banners The banners were designed for announcing events of the museum and people’s eye catching. These banners are hanging on the street around the museum building.
www.museumofthemovingimage.com
www.museumofthemovingimage.com
Event Banners Banners for Black and While Film Collection These banners are hanging on the street around the museum building and Manhattan.
Tickets Entry Tickets for Museum of the Moving Image were designed simply connected to brand image. It is made 3 different colors The center
square sticker with the logo will be attached to person having a ticket.
Brochure Design Brochure design for Education Program, Museum Guide and General Program
Web Site www.museumofthemovingimage.org simple structure that is resemble of architect grid from real building user-interface with artistic and futuristic way
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