Business Profile Soyoda S.A
寿友达
CONTENT
Our Business Our Philosophy Our Story Core Values Our Commitment Our Divisions Our Brands Strategic Alliances
寿友达
(Shou You Da) “Developing Long Friendships”
OUR BUSINESS
We are a company that handles direct imports, distribution and commercialization of several products. We are TOGEN's heirs, who bet on Ecuador since 1987. Our goal is to develop the "Ideal Business" and for that we work under the philosophy of TOGEN C.A. “Toda Operación Genera Energía Nueva Con Amor” (Every operation generates new energy with love). Each of our divisions whether it is Hardware, Consumer Products, Tires and Heavy Machinery offer a complete and innovative range of products, in continuous improvement. Our purpose is to bring ease and benefits to people through a broad range and variety of products; always offering a different, better and innovative alternative to our clients, repositioning ourselves in the market through positive change.
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OUR PHILOSOPHY We work under the philosophy : TOGEN C.A
TOGEN C.A. Every Operation Generates New Energy With Love
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OUR STORY On July first of 1987, a young chemical engineer arrived from China to Ecuador. He represented a Japanese company named TOGEN that won a bid for an Ecuadorian State project of natural gas. After several months as part of a transition of the new government, the project was cancelled. The young Chinese Engineer then started to seek for other business alternatives, where he envisages the exportation of phytelephas, also known as tagua palms. In 1989, the business he started changed towards importing and commercializing larva food, children´s toys and hardware items. Even though it was a risky path, he took the challenge and it was worth it. In 1990 TOGEN spreads its operations nationwide with special emphasis in hardware goods mainly for construction; due to this decision the company began to increase the number of salesmen and operative staff. By 1995, TOGEN the Japanese company’s subsidiary in Ecuador was acquired by the Chinese Engineer who sees it blossom as a precious flower, and expands its operations with several offices in Guayaquil and Quito. The dawn of a new century brought new product lines such as: consumer products, house appliances, pet accessories and the tire division. Soyoda was born in 2003 as the heir of TOGEN. After 9 years, in 2012, Soyoda opens the heavy machinery division importing several of the best Chin ese brands. And it is up until today that we follow the guidance and entrepreneurship spirit of our founder and mentor; improving, innovating and diversifying our lines and products each and everyday.
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CORE VALUES
Our operation supports itself with a perfect balance in order to bring the best of each of us every day through: • Innovation and diversity of products for our clients • Integrity and labor harmony for our co-workers • Honesty and trust for our suppliers • Transparency for the society • Protection and care for the environment.
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Love
Responsibility
What encourages us to keep striving every day.
The orientation to value the consequences of our acts towards our neighbors, the society and the environment.
Commitment
Sagacity
The pleasure and pride that motivates our dedication to persevere together towards excellence.
The decision-making ability that is supported by our common sense, and always strengthen with experience and proactivity.
Integrity
Communication
The virtue that guides us along with sincerity, justice and respect in every one of our acts, based on moral principles.
The fundamental base that creates synergy and efficiency throughout our entire organization.
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OUR COMMITMENT TO STAKEHOLDERS: a) To the CORPORATE TEAM: we shall provide our directors with clear and accurate information for the decision-making process. b) To our CUSTOMERS: we shall offer them a broad range of products that can evolve and be complemented with an efficient and qualified customer service. c) To our SUPPLIERS: by turning them into strategic allies and creating sustainable relationships, while sharing our growth with them. d) To our Co-WORKERS: by watching over their overall well-being, fulfilling all the legal requirements within an environment of growth and professional development, with open and family like communication. e) To our COMMUNITY: by reinforcing the support we give to different non-profit organizations and foundations, we are contributing to create an all-inclusive society. f ) To the ENVIRONMENT: by taking care, respecting and protecting it. g) To the COMPETITION: by guiding ourselves under ethical principles and never take part in unfair competition practices.
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寿友达
OUR BUSINESS DIVISIONS
Consumer Products
Hardware Products
Heavy Machinery
Tires
CONSUMER PRODUCTS DIVISION Our consumer products division is always developing new and different product lines to satisfy several needs presented in every stage of people’s lives.
PRODUCT LINES: Office Supplies and Inks Babies Oral Care Products of Mass Consumption House Appliances Home Goods Pet Accessories Technology and Computer Accessories
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HARDWARE DIVISION Nuestra División de Ferretería crece en constante desarrollo para brindar al mercado productos más competitivos y a la vez ofrecer un abanico de opciones que satisfagan más a nuestros clientes.
PRODUCT LINES: Tools Lawn & Garden Supplies Automotive Bikes & Motorcycles Sccessories Electrical Materials Lighting Flashlights and Batteries Paint Brushes and Rollers Building Materials Plumbing Lightweight Machinery Protective and Safety Equipment 12
HEAVY MACHINERY DIVISION Our heavy machinery division was created as an alternative in the market for building, mining, farming and manufacturing; offering solutions with specialized equipment for every day work in these fields with the support of well-known brands such as: XCMG, YUCHAI, DONGFENG, SUPER MONKEY, CUMMINS and HELI.
LÍNEAS DE LA DIVISIÓN: Maquinarias para Construcción Montacargas Maquinaria Agrícola Generadores
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TIRES DIVISION Our tire division brings to the market the support of the great Chinese brands that have been recognized for their quality, variety and affordable prices such as: DIAMONDBACK Y TRAZANO.
LINES OF TIRES: Automobile Tires Truck Tires From Ring 13 - 24.5
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OUR BRANDS
Pet Accessories
Baby Products Kitchen Glassware
Electrical Appliances Television
White Pearl Fans
Utensilios DOMĂˆSTICoS
Kitchen
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OUR BRANDS
Tools
Paint Brushes Lighting
Lighting Steel Lighting
Faucets
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STRATEGIC ALLIANCES
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STRATEGIC ALLIANCES
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www.soyoda.com /SoyodaSA
@SoyodaSA