1 website structure audit report by Ruairidh Anderson

Website Structure Audit Report

Report created: Aug 4, 2014 Website: http://songsfromthehowlingsea.com/

Introduction This report shows you all the important statistics and problems of your website. Along the way you will also find descriptions, tips and advices regarding the information presented in this report so that you have a clear understanding of where the problems are and what can be done to fix them. The report handles vital aspects of your website's SEO, including structural aspects of your website, its internal and external links, pages and other ranking factors that influence your rankings in search engines. All this crucial data lets you make informed and sure-winning decisions on further optimization activities that will make your website hit search engines' top results, but in order to take full control over your website's SEO progress it is recommended to make a report on a regular basis and monitor any changes in your website's statistics (especially after you make big changes).

Domain Statistics The domain songsfromthehowlingsea.com has IP address 76.74.254.123 located in 10 month(s). Domain Google PageRank Alexa Rank

USA (based on IP Geolocation). The domain's age is ~4 year(s),

PR 4 N/A

Compete Rank in Compete.Com

No data

Traffic according to Compete.Com

No data

DMOZ Listing

Yahoo! Dir Listing

Domain Google PageRank This value tells you how authoritative your website is in Google's eyes. Basically, PageRank (PR) is a score that Google assigns to your domain and to each of your website's pages based on how many webpages on other websites link to your domain or to your own website's pages, but it's also based on the quality of content of your website. A higher PR indicates a more popular domain or page. PR is a numerical value ranging from 0 to 10, and once you reach a certain value you will not have the guarantee that you'll stay there because PR can decrease or increase at any time based on what you do or don't do. There are also times when Google doesn't assign a PR value to some domains or pages, in which case you will likely see a N/A value that is considered to be below 0. This happens ONLY if you find yourself in one of the below cases (but if you have a PR Score, this list does NOT apply to your site): website is new (less than 3 months age); website hasn't been indexed yet by Google; website has been indexed but hasn't been evaluated yet; website has almost no content (if any), or the content is unacceptable; the content of your website hasn't got the potential to get a rank; website is of very low quality, or has too many problems; website has been banned by Google.

Alexa Rank One of the most important aspects of a website is to get traffic. A website can be better evaluated with the volume of traffic the site is receiveing. Alexa Rank is directly related to the traffic volume a website receives. If the site is getting heavy traffic, it is likely to have a better (lower) Alexa Rank & vice-versa. So, you can use this value to compare your traffic with the traffic of other sites on the Web.

Compete Rank and Traffic Compete.com is a web traffic analysis service that provides both site analytics and search analytics - these help the world's top brands improve their marketing based on the online behavior of millions of consumers. The rank metric shows where your site ranks in Compete.com's traffic charts, while the traffic metric is used to track how many visitors your site gets according to Compete.com.

DMOZ & Yahoo! Listings These two metrics tell you whether your site has been included in two of the most popular and highly authoritative online directories: DMOZ and Yahoo! Directory. Some have even claimed that their websites reached #1 in Google only for being listed in DMOZ, altough it's getting really difficulty to get listed nowadays (but that doesn't mean you shouldn't give it a try).

A Bit of Info About Domain Names A domain name should be user-friendly, i.e. spelling and pronunciation ambiguity should be avoided. But let's leave the linguistic aspect out and focus on

SEO. The first SEO question future website owners are confronted with is: Should I go for a Brand or Exact Keyword Match? From the SEO perspective, domain names with embedded keywords, especially exact match domains (EMDs), seem to be a great option. They tell both users and search engines what the website is about. Thus, search engines get an additional signal that a website should rank for a keyword. People who browse the web also get evidence that the website is relevant to their search term. However, the SEO advantage is not that huge – Google takes dozens more factors into account when ranking websites. Some people tend to lean a bit more towards things that are brandable, especially if one is trying to shoot for a big success. But some say that keyword based domains and brandable domains are not mutually exclusive. Let's take a closer look at some examples: 1. theminimalists.com - a keyword-rich domain for a blog about minimalism. Not much brand distinction, but reputation, rankings and traffic are high; 2. searchenginejournal.com - highly-reputable resource with keyword-rich domains; 3. sethgodin.com - one of the best blogs about marketing with a name as a domain. Even if you're no Seth Godin, consider this option when naming your website. With today's shift towards social media, people tend to trust websites with personality more; 4. zenhabits.net - a minimalist blog aswell a brand domain name communicating the topic. The bottom line? Keyword-rich, brandable and mixed domains can all be driven to the Google top. It is the idea behind the website and the content that matter. But, if you want a micro-niche website to earn money from AdSense, dig for keyword domains – this will boost your SEO. If you're looking into creating a blog/website that will stand out, think of a brand or a mixed option.

A Bit of Info About Domain Extensions Those who decide on the brand name will soon find another proof they make the right choice. They will discover that their catchy brand dot com domain is unclaimed and available for sale. On the contrary, keyword-rich com's will apparently be taken. Why everybody wants com's? Because they are believed to convey a certain credibility level by default – people tend to trust com's more than any other domain extension (also called TLD, Top-Level Domain). So, your com is taken. What are the possible ways out then? You can either: attempt to buy the domain from the current owner; consider TDLs other than com; or stick to com and brainstorm other naming option: hyphenate the initial name, add a prefix or a suffix or think of a totally different name. Using hyphenation (like i-rule-the-internet.com) can present both advantages and disadvantages. Hyphenated domains are likely to hurt direct traffic – when people forget to type a hyphen – e.g. they want to type in your-domain.com, forget a hyphen and get to yourdomain.com. There's also a point where hyphenated domains cross a threshold to keyword stuffing, i.e. they're associated with low quality websites. On the plus side, hyphenated domains, if long, are easier to read, and you find more options available during the registration phase. Adding prefixes and suffixes is another option if you want to stick to the initially-chosen domain name (be it brand or keyphase). Prefixes and suffixes can be meaningless, e.g. brandx.com or 123keyword.com. They can also communicate some extra message by adding words such as news, diary, today, guides, basics, tips, review, store, etc.

Social Activity A Word on Social Media Social Media is today's internet culture; it has long been a buzz word in the world of digital marketing and generally features on every business's objective list. With the help of social media sites people are getting a very good platform to become more and more social, more interactive and more communicative. Use of social media allows you to discover and read the information/content along with sharing your ideas, but you can also use it to promote your website or products and services (this process is called Social Media Optimization (SMO). Social Media works two ways: first it helps you to reach and be more personal to your niche, second it helps you gain more backlinks. And the beauty of it is that the cost of being part of such networking sites is nothing!

The Statistics Domain bookmarks in Delicious Domain's views in StumbleUpon Domain Diigo bookmarks Domain's mentions on Twitter Domain's Google +1's Domain's popularity on Facebook

0 183 0 72 0 201

Domain LinkedIn Shares

Domain Pinterest Bookmarks

What It All Means 1. Domain bookmarks in Delicious - check how popular your website is among the users of Delicious.com; 2. Domain's views in StumbleUpon - track how many views your site gets according to StumbleUpon.com network; 3. Domain Diigo bookmarks - see how many times your pages were bookmarked on Diigo.com; 4. Domain's mentions on Twitter - monitor your site's unique mentions on Twitter.com; 5. Domain's Google +1's - check how many people recommended your site (this is similar to Facebook's Like concept); 6. Domain's popularity on Facebook - monitor your site's 'Like' activity on Facebook.com.

7. Domain LinkedIn Shares - monitor how many shares your site has received on LinkedIn. 8. Domain Pinterest Bookmarks - monitor how many times your site has ben bookmarked on Pinterest.

How Social Media Pays Off In The Long Term One of the most important aspects of understanding the long term impact of social media is the potential that it brings for future ROI (the Return On Investment is a measure used to evaluate the efficiency of an investment). Even if a customer never makes a purchase of your product, that person's interaction with your product or brand on social media can bring benefits down the line that will lead to additional sales through increased brand awareness and future opportunities for sales to new customers. Also, from reviews to comments on social media, customers now have the power to either tear down or build up your brand. If you provide customers with a positive experience, they now have the tools to create and widely share reviews. According to a recent survey conducted by eMarketer, businesses are measuring their success on social media according to metrics that are either quantifiable in sales or tie more to brand awareness: 60% measure their friends, likes, and follows; 39% measure the sharing, forwarding, and retweeting of content; 35% measure qualified leads from social media; 30% measure visits on social media; 25% measure incremental sales attributable through social media; 18% measure brand awareness through surveys. There are a variety of ways to measure the impact of social media, but the big news is that 84% of the businesses surveyed are either seeing a return on investment or at least believe that the awareness generated through social media will pay off in the near future.

Crawl Statistics Google showed

400 pages

Yahoo showed

11 pages

Bing showed

11 pages

How Do Search Engines Index a Site ? First off all you should understand what search engines do to index a website. Search engines index a websites through bots, and bots are special software products programmed to go to every page of a site and analyze it, categorize it, and then place it into the search engine's database. Now let's look at an example search engine. Google uses three types of bots: the AdSense bot, the Fresh bot and the DeepCrawl bot: the Adsense bot, as the name suggests, is primarily for websites that have Google Adsense implemented. This bot is informed of the changes on the website through the integrated javascript code on the website. Upon receiving modification information, the bot comes and indexes the website/webpage mostly within 15 minutes, so as to ensure that a page can serve most relevant ads; the Fresh bot crawls the most popular pages of a website. It doesn't matter if that is a single page or a thousand pages. Sites like Amazon.com and CNN.com have pages that are crawled every ten minutes, since they make frequent changes on those pages. Google knows this and that's why the pages are being crawled everyday. A typical site should expect to have a freshbot visit every 1 to 14 days, depending on the popularity of its pages; the DeepCrawl bot visits a site and checks all the links found by the Freshbot. DeepCrawl then visits the website and finds all of the deeper links of the site. This is the reason why it can take up to a month for an entire site to be indexed in Google â&#x20AC;&#x201C; even with the addition of a Google Sitemap. So, one needs to be patient and just wait for search engine bots to crawl their website and try to add more and more relevant material to the site to ensure it is ranked well.

Crawl Availability A website might be developed nicely and optimized well for the target market. However the accessibility of the web pages is crucial to be able to get them indexed with search engines. If a web page cannot be opened due to server side errors, client errors, validation errors or redirection problems, the whole purpose of developing and publishing a web page is unjustified. So always make sure your pages are accessible to both humans and search engine bots, and avoid doing lots of redirections or long redirections, because these redirections can prevent search engine bots from properly indexing your website's pages, and they also can have a bad impact on some of your visitors. You may ask why would I ever make a redirection? - there are plenty of reasons. You may want to redesign your website in which case you can barely survive without redirects since you want your visitors to be redirected to the new pages, and you also need to transfer the hard-earned PR and rankings to the new design. It's also useful to redirect a non-WWW website to the WWW one; in case of a multilingual website you will have to redirect each visitor to the pages in his/her language; it's also a great technique to redirect visitors that use mobile devices to a mobile version of the website. As you can see, redirections are really useful, but they can also lead to problems if you're not careful and don't take the time to properly create them.

416 (97%) pages are good to crawl (their server response code is 1xx or 2xx) 9 (2.1%) pages redirect to other pages (their server response code is 3xx) 4 (0.9%) pages have client errors (their server response code is 4xx) 0 pages have server errors (their server response code is 5xx) 0 pages cannot be checked

Content and Structure Crawl Statistics 0 pages have missing or empty title tag

0 pages have missing or empty meta description tag

24 pages have a too long title tag (> 65 chars)

0 pages use frames

5 pages have duplicate page title

0 pages have conflicting character encoding

37 pages have duplicate meta description

0 pages have a too long URL (>115 chars)

0 pages have duplicate rel="canonical" code

1 pages have too big size (> 100 kB)

The Title tag <title>Your title goes here</title>

A title tag is the main text that describes an online document. It is the single most important on-page SEO element (behind overall content) and appears in three key places: 1. in the browser's titlebar and in its applicable tabs; 2. in search engine result pages (SERPs) as clickable headlines; 3. and in the links' anchor texts of any external site (especially social media sites). So the title element of a web page is meant to be an accurate and concise description of a page's content. This element creates value in three specific areas (covered below) and is critical to both user experience and SEO: Relevancy: creating a descriptive, keyword-laden title tag is important for increasing rankings in search engines. Browser: while this is important for user experience, this location has been noted to receive a relatively small amount of attention from users. SERP: using keywords in title tags means that search engines will bold (or highlight) those terms in the search results when a user has performed a query with those terms. This helps garner a greater visibility and a higher click-through rate.

Other Statistics Character encodings tell your computer how to interpret the raw 0s and 1s into readable characters. All HTML documents must have a specific character encoding (some examples include UTF-8, ISO-8859-1, etc.), and it's not recommended to have different encodings in your pages (and imagine what a maintenance nightmare this would become). Having long URLs can lead to various problems: it can hurt usability and click-through rates (CTR is a ratio showing how often people who see your ad end up clicking it); it can get cut off when people do copy-paste; it can present problems on copy-paste when using Twitter-like social media applications that need a short amount of characters; and finally, they are hard to remember. Having a lot of code will make your pages too big in file size, which will have a bad impact on the loading speed of that page, and if you have a lot of big pages then your website will get really slow and your visitors don't have time to wait for you - they will just move on to your competitors' site. And keep in mind that website loading speed has already become a ranking factor in search engines, therefore not only visitors will be affected but also search engine bots which won't hesitate to penalize you. So always make sure you have a fast website, and possibly change your hosting provider if their servers are sluggish.

The Meta Description tags are not a major factor search engines consider when ranking sites, but they should not be left off the page. Both the Meta Keywords tag and the Meta Description tag contribute to your search engine ranking, and the Meta Description tag influences the likelihood that a person will actually click on the search engine results page and visit your site. Google indexes about 150 characters, so writing a longer meta description is pointless. Also, the Meta Description tag needs to be page specific, so make sure you have a different one for every page of your site. Do not stuff these tags with keywords, but do use your main keywords as they occur naturally. One more thing: try avoiding the use of non-alphanumeric characters as much as possible because search engines could cut off your descriptions.

The canonical element is useful to prevent duplicate content issues with search engines. For example, you could have these two URLs pointing to the same content on your website: www.yoursitehere.com/index.php?article=239 and www.yoursitehere.com/index.php?article=239&orderby=date (the only difference would be how the user sees the actual content). By adding a canonical element to the head part of the page, you will basically inform search engine bots to index the URL found in the canonical element instead of the URL shown to visitors.

Frames were very popular a few years ago, but have somewhat gone out of fashion (some even say that they are a dead technology). Frames make it

harder for visitors to bookmark your page, or add them to their favorites; sharing "framed" URLs is impossible; the content of a frame isn't part of the parent page and isn't going to be indexed as such (if at all); frequently it's not possible to print a page that contains frames; frames are not supported anymore by HTML5; the content within a frame may be spidered and indexed but no PR will be passed through to the parent page. Need more reasons to avoid frames?

0 pages are restricted by robots.txt

0 pages use meta refresh redirect

0 pages are restricted by X-Robots-Tag

106 pages use rel="canonical"

0 pages are blocked by noindex meta tag

0 pages use nofollow meta tag

What It All Means The robots.txt file (which resides at the root of your website) is also known as the Robots Exclusion Protocol and is used to prevent search engine bots from accessing and crawling all or part of a website. Why would you restrict bots from crawling parts of your website? Let's take an example: if you have two versions of a page (one for viewing in the browser and one for printing), you'd rather have the printing version excluded from crawling, otherwise you risk being imposed a duplicate content penalty. Or maybe you have some pages that contain sensitive data that you don't want to make public - robots.txt comes to help. The X-Robots-Tag is similar to the robots.txt approach, the difference being that this tag will be included as part of the HTTP header that is sent by the server using server-side code (like PHP). The main advantage of this tag is that it provides more flexibility and control over search engine bots.

The noindex meta tag is used to entirely prevent a page's contents from being listed in the search engine's indexes even if other sites link to it.

Meta Refresh is a method of automatically redirecting the current page to another website or page at a given interval. It can also be used to refresh the current page at the given time interval. Altough it sounds tempting, using Meta Refresh tags is discouraged by both the W3C and Google. There are also a lot of disadvantages to this technique: it's bad in terms of usability because it will make the browser behave in a weird manner; some browsers don't even support these tags; visitors could be annoyed when they are redirected automatically to another page, since everyone wants to think that they are in control (plus, they might get concerned about security when they see the site "working" all by itself without them doing a thing); Meta Refresh redirects have been used by spammers to trick search engines, so search engines usually remove those sites from their database. If you use a lot of meta refresh tags to redirect pages, the search engines may decide your site is spam and delete it from their database. There are other alternatives to Meta Refresh tag, like for example the use of JavaScript/Ajax to refresh a page and the use of 301 redirects (an HTTP code that is sent by the server to instruct the browser and search engines that the current page has been moved permanently).

The nofollow meta tag is used to instruct search engine bots not to follow any links on the current page for crawling, so basically it will ignore any link it finds on the page where the nofollow meta tag is used. This tag is especially useful when the links on a page could negatively harm your reputation or your PR, so you instruct search engines to ignore all links on that page.

Google PR Distribution PR 10 was assigned to

0 pages

PR 9 was assigned to

0 pages

PR 8 was assigned to

0 pages

PR 7 was assigned to

0 pages

PR 6 was assigned to

0 pages

PR 5 was assigned to

0 pages

PR 4 was assigned to

1 (0.2%) pages

PR 3 was assigned to

5 (1.2%) pages

PR 2 was assigned to

3 (0.7%) pages

PR 1 was assigned to

2 (0.5%) pages

PR 0 was assigned to

1 (0.2%) pages

PR N/A was assigned to Not yet checked

417 (97.2%) pages 0 pages

What It Means

PageRank might not be the most important search engine ranking factor, but it's still part of the hundreds of ranking factors that make up the algorithms used by search engines - so it's not wise to ignore it. If you give a degree of importance to every ranking factor no matter how important it is for search engines, you too could reach from zero to hero. Once again, PR is a score that Google assigns to your domain and to each of your website's pages. But don't think that if you get a high PR for your homepage then all your other pages will have that same high PR value - it doesn't work like this. You have to take various actions to effectively distribute your PR across your other pages in order to bring them closer to the top of search engine results as well, because having a high PR homepage and a very low PR assigned to all your other pages isn't going to help you. There are various ways of distributing your PR across your pages, but only three of them will be highlighted here: 1. Show off your popular pages, posts or articles: since the homepage will almost always have a higher PR, why not use it to your advantage and publish a few links to your most popular pages right on your homepage? You've probably seen a lot of websites and blogs that use this technique to distribute PR. 2. Create a Sitemap page: having a sitemap doesn't only help search engine bots to discover your website's internal structure, but you can also use it to evenly distribute PR across your website. 3. Create Tag Clouds: tags are very popular nowadays, so you could make a page dedicated only to showing a "cloud" of all the tags used by all your pages, and each tag will have a link to a list of all the pages which use that particular tag. This way your tag cloud page will get a very high PR, which will then enable uniform distribution of PR across your website.

A Word On Sitemaps A Sitemap is a list of internal links that aids search engine bots in crawling your website's pages. Sitemaps are particulary useful for getting all your pages crawled (including those that wouldn't be otherwise discoverable), for CMS software products that generate dynamic content, in case your website's pages are not well linked to each other, or when using rich technologies like Ajax, Silverlight or Flash (content that is not normally processed by search engines). A Sitemap is usually generated as an XML document, but some website designers create a specially designed HTML version for human visitors. However, a Sitemap does NOT guarantee that your pages will be included in the search engines' databases - it's just a method of helping search engine bots to do a better job when crawling your website. As for the location of the Sitemap, it's recommended that you put it at the root of your website next to the robots.txt file. However, in some situations you may want to create it at a different location for security reasons, or maybe you'll want to have multiple sitemaps at different locations on your website - in this latter case it's recommended that you have a Sitemap that specifies the location of all the other Sitemaps. Also, another recommended best practice is to specify your Sitemap's location in the robots.txt file to help search engine bots discover your sitemap right away.

Link Statistics

4803 (13.9%) links are no-follow 29872 (86.1%) links are do-follow

A Word On Link Building One of the most important steps in SEO is link building. For search engine bots Links can be thought as virtual streets that help them find their way between pages (not just your website's pages, but between all pages - it's what connects websites and forms the Web). Link building is a manual process done on a regular basis where you find other websites from your niche and convince them to link back to one of your own pages. It's basically how visitors and search engines find you in the first place. It's obvious why you would want to do this: having a link to your page on important websites will tell search engines that your website is also important, and it will help you increase your PageRank and thus your ranking in SERPs.

Follow-Who? Links are of two types: do-follow and no-follow. All links are by default do-follow (that's if you're not using a specialized CMS software that changes this default behavior). No-follow links are marked using the HTML attribute rel="nofollow" on the A tag. A no-follow link will instruct search engine bots that the link should NOT be crawled (they will ignore it). Most beginners ask why would I tell search engines not to follow all the links I publish? There are actually a few reasons for doing this. Let's take an example: you find a high PR website from your niche and have managed to convince the website owner to publish a link on his/her website back to yours. What if the owner publishes links on his/her website using no-follow? Well, in that case you have probably wasted precious time because search engines will simply ignore those links and, obviously, your website as well. As you can see, link building is all about sharing the love. So it's recommended to interact with do-follow websites (but if you don't care about PageRank, you can still have your website's link published on important no-follow websites and wait for real people to see and click it instead of search engines). Once you get some link love to your website, build up your authority and get some visitors, it's time to also give some love back to your readers and visitors - they will appreciate if you do not use no-follow links so that you help them build authority as well. But there's a downside to having do-follow links: spammers will find you very soon and will start flooding your website with spam content (usually in the form of spam comments if applicable) that could destroy your authority in the blink of an eye.

When To Use No-Follow? When linking to pages of your website that are less important or don't change; When publishing links to untrusted websites or websites that could affect your authority; When linking to very popular websites (like Google, Adobe, CNN, etc.) that don't need any link love; When using paid links (this is recommended by Google, so be careful). Paid links are links that you purchase in order to increase your PR very fast (which would normally take time). Most of the time these will actually work great, but are you willing to take the risk of getting caught by Google and then getting penalized? Because Google is taking this matter very seriously and continuously takes measures against this practice.

Broken Links 34588 (99.7%) links are valid 87 (0.3%) links are broken (8 pages have broken links) 84 (0.2%) broken links are internal 3 (0.1%) broken links are external

Broken Things Are Always Bad Links can be broken in so many ways, from a simple renaming of a file on the server or making a typo when declaring the link's URL, to having third-party plugins installed that haven't been properly tested. The bad news: Google strongly recommends to check your website for broken links and correct them, meaning that broken links do have a bad effect on SEO. Broken links have 2 effects: they give your visitors a bad user experience and they hurt your trust and quality scores in search engines. Not fixing your broken links is a sign of laziness, especially since there are so many tools out there that help you automatically track down broken links on a website. Remember the previous link building discussion? Because two new questions arise: 1. What happens in case of a broken incoming backlink? (this usually happens when the website owner misspells your website address, or his/her website is offline) - well, it's bad, but you can solve this by either contacting the website owner, setting up a 301 redirect to send search engines and visitors to some other pages or by creating a custom 404 error page that will contain the most important links from your website (a 404 error page shouldn't be the end of the road for neither visitors, nor search engines, that's why it is recommended to make a custom 404 page with important links so that search engines can continue crawling and visitors can decide where to go from there instead of hitting the back button); 2. What happens in case of a broken outgoing backlink? (this usually happens when your site goes offline and all the links from other websites that point to yours become broken) - it's also bad, because this type of broken links make the referring website look bad and the website owner won't hesitate to delete the link that points to you, thus having permanently lost a referring link AND all that time you've spent doing link building (and possibly some good traffic, too). As you can see, broken links can be a real nightmare, and no matter the type of link involved (internal, incoming or outgoing), once it's broken your website will have to suffer to some degree, too. And the worst thing is that way too many websites have broken links (either because of their own fault or because the incoming backlinks are broken). But if you constantly monitor your links and make sure all of them are OK, your pages will be clean & userfriendly, and your website's image and trustworthiness will increase, thus leading to higher traffic and better rankings.

Pages With Redirects and Client / Server Errors 9 pages have server code 301 Moved Permanently songsfromthehowlingsea.com/2012/05/25/tower-hamlets-jamrachs-menagerie/ 301 Moved Permanently songsfromthehowlingsea.com/category/east-end-project/page/1/ 301 Moved Permanently songsfromthehowlingsea.com/category/five-boroughs-project/page/1/ 301 Moved Permanently songsfromthehowlingsea.com/category/news/page/1/ 301 Moved Permanently songsfromthehowlingsea.com/frederick-charrington-song/ 301 Moved Permanently songsfromthehowlingsea.com/john-newton-song/ 301 Moved Permanently songsfromthehowlingsea.com/wk-33-spring-heeled-jack-song/ 301 Moved Permanently songsfromthehowlingsea.com/wk-34-east-end-penny-gaffs-song/ 301 Moved Permanently songsfromthehowlingsea.com/wk-35-old-nichol-song/ 301 Moved Permanently 4 pages have server code 403 Forbidden songsfromthehowlingsea.com/2013/05/25/banner-2/ 403 Forbidden songsfromthehowlingsea.com/2013/05/25/banner/ 403 Forbidden songsfromthehowlingsea.com/2013/05/26/banner-3/ 403 Forbidden songsfromthehowlingsea.com/2013/05/26/banner-4/ 403 Forbidden

Pages With Missing or Empty Title Tag 0 pages have missing or empty title tag

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Pages With Duplicate Meta Descriptions 2 pages have "I'm proud to announce that SFTHS will be included in the upcoming Matchwomen's Festival next month. Being held to commemorate 125th anniversary of the 1888 matchwomen's strike that effectively led to the birth of the labour movement, this FREE festival will also be playing host to authors, politicians, activists and celebrities. Of course I willâ&#x20AC;Ś"meta description

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5 pages have "Posts about East End Project written by Ruairidh Anderson" meta description

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3 pages have "Posts about Five Boroughs Project written by Ruairidh Anderson" meta description

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2 pages have "Posts about News written by Ruairidh Anderson" meta description

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2 pages have "Posts about Places written by Ruairidh Anderson" meta description

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2 pages have "Posts about songs about London written by Ruairidh Anderson" meta description

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2 pages have "This post has been removed for inclusion in my new project 'Folk Olympics - Songs From The 5 Olympic Boroughs.' Olympics songs which can be viewed exclusively at Londonist.com" meta description

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2 pages have "http://www.youtube.com/watch?feature=player_embedded&v=L6YlfqRBOCM In week four of our folk tales from the five London Boroughs, Ruairidh Anderson tells the story of Morris ‘Two-Guns’ Cohen; adventurer, mercenary and East End lad. A man who didn’t live a life of what ifs… “During a tumultuous time in Chinese history, Morris ‘Two-Guns’ Cohen found himself at the centre of it…" meta description

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2 pages have "http://youtu.be/FxkeRgk4Q7Q To kick things off, Ruairidh Anderson tells the tale of Charlie Brown, famous landlord of the Railway Tavern in Limehouse, who assembled a pub full of wonders. “Over the years, after being thrown around on the waves, seaman would flock to this pub and along with their bizarre and exotic venereal diseases, would bring…"meta description

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Conclusion On-page risk factors go far beyond the content and design, and you should treat them no less seriously than link building because these factors may kill any website's top rankings in a few hours, or hold any webpage from Google results for years. The good news is that they are very easy to spot, and it's a shame most SEOs overlook them. The bad news is that these errors have a tendency to come back over time and it's not enough to check and fix them once. A survey held on 2,100 random websites spotted out the 10 most common on-page SEO problems: 1. 78% of sites have robots.txt and sitemap problems; 2. 63% of sites have duplicate titles or page content issues; 3. 15% of sites misuse the rel="canonical" element; 4. 96% of sites have broken links and 404 errors; 5. 61% of sites are focused on the homepage instead of all pages; 6. 18% of sites have duplicate Meta tags;

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