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Online Specifications Placements
Placement Specifics Leaderboard ads are run-of-site. Targeted ads are subject to availability. Contact your sales representative for more information. There is a 10% premium on expandable units. Must be user initiated. Top Rectangle can only expand left; Lower Rectangle is nonexpandable; Leaderboard expands down and the Skyscraper ad is non-expandable.
Home Page ■ 728x90 – Leaderboard 40kb max, Alt max 40kb, expandable-down ■ 300x250 – Top Rectangle 40kb max, Alt max 40kb, expandable-left ■ 300x250 – Lower Rectangle 40kb max, Alt max 40kb, non-expandable
Creative Requirements Standard formats accepted: ■ JPEG ■ SWF (Adobe Flash) ■ GIF ■ 40K ■ HTML
Channel Page Index and all Article pages ■ 728x90 – Leaderboard 40kb max, Alt max 40kb, expandable-down ■ 300x250 – Top Rectangle 40kb max, Alt max 40kb, expandable-left ■ 300x250 – Lower Rectangle 40kb max, Alt max 40kb, non-expandable
Lead Time: 5 Business Days Rich media formats: ■ 3rd Party Ads ■ HTML, DHTML ■ Redirects ■ JavaScript Rich media formats accepted: ■ Eyeblaster ■ Klipmart ■ Pointroll ■ Others, please inquire ■ Unicast
Run-of-Site (R.O.S.)
Rich media restrictions: (Animated Ads) ■ Looping limit: 3 times ■ Length: 15 seconds
Home and Channel (Index and Article) pages ■ 728x90 – Leaderboard 40kb max, Alt max 40kb, expandable-down ■ 300x250 – Top Rectangle 40kb max, Alt max 40kb, expandable-left ■ 300x250 – Lower Rectangle 40kb max, Alt max 40kb, non-expandable ■ 160x600 – Skyscraper 40kb max, Alt max 40kb, non-expandable
Rich Media - Lead Time: 5 Business Days User-initiated Expandable Ads: ■ Maximum width of 600 pixels ■ Landing Spots: Maximum of 2X the initial ad size position. ■ User initiated only. Needs to have a close x button ■ Up to 15 seconds within ad
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11/2010
Third-party ad serving
In the .fla file do not code the destination URL (e.g., http://www.yourcompanysite.com).
We accept third-party ad serving, but impressions are counted and invoices are issued based on Space News’ ad serving system, Google Ad Manager (GAM). 15-20 % impression tracking discrepancy is expected. All formats will be considered and require extra processing time for testing and implementation. If possible, submit a test ad for any third-party ad shown or not shown on the list below. • • • •
Atlas DMT Bluestreak DART MOTIF Mediaplex
• • • •
Eyeblaster Flash KlipMart Enliven
• Real •Shoskeles • DHTM • Pointroll
Flash 8
ActionScript 2.0 on (release) { getURL (clickTag, “_blank”); }
Flash 9
ActionScript 3.0 on (release) { getURL (_level0.clickTag, “_blank”); }
The following must be included when sending Flash creative: ■ Final .swf files ■ Back-up .gif ■ File destination URL when ad is clicked upon.
Click-through URL- Advertisers are responsible for maintaining a working URL. Click-through rates are not guaranteed.
This allows the click-through URL to be modified at any time during a campaign, as opposed to hardcoding the click command in the .swf file. Target=”_blank” is required in the “Basic actions” to make sure user click through opens a new window.
Guidelines ■ Company name or advertiser’s URL/recognizable logo must appear on all creative as advertiser branding. The URL must include to-level domain name (e.g.,.com, .net, .org etc.). ■ Creative must adhere to any and all trademark and copyright laws. Space News will not assume responsibility of illegal usage. ■ All artwork must be accompanied by traffic instructions including linking URL and rotation instructions, if applicable. ■ All leaderboard ads will be targeted to open a new browser window upon clicking. All advertiser submitted rich media, or third party tags should also be coded to open a new browser window upon clicking. ■ Online creative is due at least five full business days prior to the ad start date and/or rotation date. ■ Rich Media creative is due at least five full business days prior to the ad start date and/or rotation date.
Delivery of Materials Please send creative directly to Christine Frazee at cfrazee@spacenews.com, copy your Space News Sales Representative and Marketing at sbaker@spacenews.com on all correspondence, including ad submittal. Please include customer name, contact information and dates of run for ad positioning. Candance “Candy” Maness Associate Publisher, Strategic Products and Manager, Advertising Sales Cell: 1-318-550-1727 Fax: 1-325-202-3100 cmaness@spacenews.com Tiina Neifert District Manager Phone: 1-517-788-6913 Fax: 1-517-905-5922 Cell: 1-571-723-3259 tkneifert.spacenews@comcast.net
Flash Delivery Specs
Creative Questions
The following components are required to run Flash creative: advertiser must submit a back-up GIF to be served to those visitors who do not have a Flash plug-in and in case there are problems with the Flash file.
Christine Frazee Space News International Tel: 703-658-8400 Fax: 703-750-8913 cfrazee@spacenews.com 2
Leaderboard 728x90 (expandable down 728x180)
Top Rectangle 300x250 (expandable left 600x250)
Skyscraper 160x600 (non-expandable)
Lower Rectangle 300x250 (non-expandable)
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