Key Insights

 COVID-19 dismantled expectations for privacy.

 National and private genetic databases will launch in 2022.

 Employer surveillance of workers has accelerated as the pandemic normalized remote work.

 Big Tech employees are protesting workplace surveillance technologies, from algorithmic time tracking to “tattleware” installed on their laptops.

 Consumers are frequently turning to apps to get help with mental health, monitor chronic disease, and track health details, but few realize this personal health information is being shared with others.  China collects massive amounts of data—on its own citizens as well as others around the world. New laws taking effect in 2022 give the Chinese government significant control over data from both individuals and businesses.

 Rather than wait for federal legislation, more U.S. states are acting to protect consumer privacy now.

 A piecemeal approach to recognition and scoring systems will challenge businesses this year.