Key Questions

We recommend using this report to support your strategic foresight activity in the coming year. Every executive team should begin by asking these questions:

1

 How can brands ensure that new realities and metaverse spaces are inclusive?

 How can we close the emerging digital divide in online spaces?

2

 Will consumers’ online personas reflect their real-life ethics and values?

 In digital spaces, will consumers act as predicted? If not, what impact might that have on our products, platforms, services and strategy?

3

 As new realities and the metaverse usher in a more decentralized future, will big companies aim to own the platform and experience?

 If digital identities aren’t interoperable across platforms, what problems might that create for our business?

 In the future, who will be responsible for technical gatekeeping? How does that impact us, our business, our industry, and all of its parts?