Methodology

Verticals:

Fintech

Gaming - hyper casual & non-hyper casual

E-commerce

Dataset:

A mix of Adjust’s top 910 APAC-based apps and the total dataset of all apps tracked by Adjust. Our data comes from India, Indonesia, Japan, Malaysia, Myanmar, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.

Reattributions share and paid/organic:

Reattributions share and paid/organic ratio are both expressed as ratios, where X:1. In the case of paid/organic ratio, a value of 3 (3:1) would mean for every 100 organic installs there are 300 paid installs. Similarly for reattributions share, a value of 0.7 (0.7:1) would mean for every 100 installs there are 70 reattribution.