JOURNALISM, MEDIA, AND TECHNOLOGY TRENDS AND PREDICTIONS 2022
owned platform will take a different approach to content moderation on politically sensitive topics than its US-owned competitors. One start-up looking to counter misinformation on TikTok and other social-platforms is the News Movement, founded by former executives from Dow Jones and the BBC. The service aims to deliver trustworthy and objective information in 2022 to mass audiences on social media, with accessible video explainers as well as text. The News Movement is staffed by young journalists and will operate across TikTok, Instagram, YouTube, Facebook and Twitter. One minute news on TikTok from Ac2ality
Fears grow over spread of false information
The News Movement targets younger audiences
Social shopping takes off: Expect to find news mixed with more online shopping this year as Instagram, TikTok, and Snap lean into e-commerce. Whether it’s sportswear or make up, consumers are increasingly browsing, discovering, and buying items on social media platforms and the sector is expected to grow in the US alone from $36bn in annual sales to $50bn by 2023, according to research firm eMarketer.19 Some publishers are looking to cash in, with NBCUniversal experimenting with a show on Instagram, while TikTok has hosted a two-day live-streamed event in the UK with influencers, music, and a quiz. Meanwhile, Snap is investing in augmented reality technology to help users virtually try on items like watches and jewellery. The big question is whether any of this will work for news publishers. Previous attempts to monetise short-form social video have proved unsuccessful, while e-commerce is most suited to lifestyle brands and breaking news is largely commoditised. Despite this, CNN has taken a brave decision to put its live stream behind a paywall as part of a CNN+ service that will include exclusive on-demand shows. Many other broadcasters will be looking carefully at how that works out in 2022.
2.3 Publishers Identify Blockers to Innovation Most survey respondents are clear that the main focus this year should be on iterating and improving existing products (67%), rather than investing in new technologies or services (32%). This is partly because publishers have less money available for risky investments but also because most publishers now have a clear path on which they are set. A good starting point is to ensure that existing digital products are as seamless and engaging as those produced by tech platforms. News products have often fallen far short. 19
https://www.reuters.com/technology/facebook-twitter-big-tech-sees-social-commerce-driving-sales-growth-2021-07-29/
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