97 Gen Z workforce

Gen Z workforce

Brands refocus their recruitment strategies to attract gen Z employees for the long term.

Fashion brands are turning their recruitment efforts to younger pools of applicants, looking to diversify their talent pipeline and maintain entry-level applicants for long-term employment.

In September 2021, French luxury brand LVMH announced its plan to recruit 25,000 employees under 30 by the end of 2022. The brand’s gen Z hiring binge indicates a focus on young, global talent and a desire to broaden and diversify recruitment across the company. LVMH also emphasized a desire to recruit for the long term, and from a wider pool of applicants, not only those from prestigious universities or affluent families.

Clothing brand Hollister announced the appointment of its first chief gaming scout in October 2021. Kyle “Bugha” Giersdorf, 18, the Fortnite world champion with an impressive 4.9 million Twitch followers as of November 2021, is designing gamer-inspired clothing, catapulting the surf and beach brand into a new space. Bugha will also lead Team Hollister, a new division aimed at developing up-and-coming streamers, placing the brand in the center of the gaming universe and attracting a new wave of teens to its products.

Why it’s interesting Gen Z’s youthful market insight is in demand. Hiring young recruits for longterm positions benefits brand recruitment efforts while also satisfying gen Z and millennial desire for adequate training and career advancement. A focus on long-term success from brands is attracting high-caliber applicants early in their careers.