Go paperless, switch to email appending
www.spanglobalservices.com
Go paperless, switch to email appending Email marketing It is one of the best marketing practices that you follow, while you add your existing customer details (first name, last name, postal address). In this way you build your own company's database. This contains data of the existing customer's direct mailing information. Now, you are interested to continue business with them in a more convenient and effective way. Unfortunately you do not have their email addresses. Your customer wants to hear from you via emails and you may want to keep them updated by providing them with latest news and updates about services and products. You find it difficult for you to come with their email address; you find it even more challenging to keep the email-IDs (what you have got already) up-to-date. Your customers' data (having all the details except for email-ID) gets validated, matched and merged with our master database. In this process, you get email addresses. You get an opportunity to send opt-in messages to the customers which reduces blacklisting. As a result, your company's contact records are effective, enhanced and updated. It is compliance to CANSPAM guideline strictly. It is a simple cost effective way to make your email database and connects with the customer online. The entire purpose helps you to develop the email subscriber list with the intent of sending customers information via email instead of traditional mail. The following are the steps which you need to follow: Step1: Create your files: Create customers details You create your customers records, add details in it and create one file Convert the file to .CSV format The file is uploaded to the FTP server for processing You send this file to our appending team We use both manual and automated appending process Step 2: What we do: We match and merge The database that you gave us, we match it with our databases, which contains over 200 million records During the matching process whenever we find an occurrences of name and address matches with the file you have given us, we append the corresponding email in your list The process gets repeated, till we get all the records. Step 3: Sending and OPT-OUT list A standard verification email is sent as per CAN-SPAM – Act The emails asks for the permission from the recipient for further communication, these process can be done via you or by us The recipient (your existing customer) gets an opportunity to choose an option whether they want to receive the emails from you. The positive opt-out opportunity helps you get and effective email list
www.spanglobalservices.com
Step 4: Download: Freshly appended files Once the entire appending process is done, the file is converted to ready-to-download file You can upload the file using your FTP drive. You can also use other media NOTE: No file is sent to you via email for security purpose After the entire process takes place your contact details are updated and become more effective. The addition of your customer's details we can help you to complete the customer contact data to expand the scope of your email marketing campaigns to turn your single channel customers to multi-channel customers to drive repeat business and nurture loyalty via constant customer contact to reduce your marketing cost and helps you go paperless, cutting on postal and printing cost to reducing blocking, blacklisting and bouncing rate to Increase your online revenues Email appending is undoubtedly a great tool for you, to provide relevant content and information to your existing customer via email. It enhances the quality of database marketing. It is the simplest yet efficient way, which helps you go paperless and to create your email database. The success of email appending depends upon the quality of the two databases being matched and merged. Email address can quickly become outdated as the data changes frequently giving invalid and outdated data. At Span Global Services, we safeguard your data by organizing, securing and managing it through our comprehensive data management solutions. To find out how Span Global Services can help you improve data quality and increase performance, call our experts at 877-837-4884 for a free one-on-one consultation or email us at info@spanglobalservices.com. Š Span Global Services 2014, All rights reserved Span Global Services 297 Kingsbury Grade, Suite 100 STATELINE, NV 89449-4470 Span Global Services is a leading provider of digital marketing and data-driven services. The brand's forte lies in its data intelligence, which holds the largest intellectual mapping available in the industry. As an expert B2B marketing solutions provider, Span Global Services specializes in customized services using the latest business models in online marketing, search marketing, and innovative data strategies. It is the world's only social verified and email verified data provider today. With nearly a decade's expertise in digital marketing, its business intelligence enables companies to utilize the intellectual online marketing strategies along with data insights, market reports, and IT support services. Consulting, Marketing, or Outsourcing solutions — Span Global Services is the most preferred choice.
www.spanglobalservices.com