Connect Collaborate Cultivate
Thursday, July 21, 2016 Extravaganza Depot
At Interact, we will teach you to be a great presenter, but that’s the easy part. We are after much more. We want to help you find your voice and grow your influence.
Interact Studio, 210
1435 West Morehead Street Charlotte, NC 28208 704.374.0423 www.interactauthentically.com For more information, contact julie@interactauthentically.com or visit www.interactauthentically.com
Agenda
11:00 a.m. - - Register and visit sponsors
11:15 a.m. - - Call to order and video intro Frank Schwartz
Welcome - - Fabi Preslar Celebration of - - Charlotte Mayor small business Jennifer Roberts How to b2bTRIBE LIVE - - Fabi Preslar Collaborate - - Round-table session #1 Collaborate - - Round-table session #2 and lunch served
Collaborate - - Round-table session #3 WIN - - Announcements, prizes, and how to b2bBOOGIE Fabi Preslar
Connect - - b2bBOOGIE
2:00 p.m. - - Adjourn and go cultivate!
Social Media
Join the conversation on social media #b2bTRIBElive Tag b2bTRIBE for a follow back!
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Welcome
to the second annual b2bTRIBE® LIVE mini‑conference! b2bTRIBE magazine celebrates the voices and real-world experience of entrepreneurs and small business owners in the Charlotte area. Mission in Full Force
b2bTRIBE’s mission: provide a platform that helps diverse and engaged Charlotte‑area small business owners and entrepreneurs connect with each other, collaborate with potential partners, and cultivate opportunities as allies, vendors, and support. Many of you have shared great stories of reconnections, connections, and Fabi Preslar new deals made through the magazine and our events. Please keep sharing those stories with me by sending them to Publisher@b2bTRIBE.com. Let me know if we can share your story, and you may see the happy collaboration shared via social media in the near future.
Who Are You?
As this wonderful tribe of business owners grows, we need to know who you are and what you sell, offer, and produce. What are some of the topics in which you’re an expert? You—Charlotte-area small business owners and entrepreneurs—supply over 70 percent of the magazine’s content. And much of that content is by invitation only. Complete your profile, so we know the best way to fit you into the magazine. Look for the “complete your profile” link at the bottom of the most recent email from us.
Give Our Sponsors Some Love
You receive the magazine and have opportunities to contribute content at no cost to you. This can only happen through financial support from businesses who support our mission, celebrate small businesses, and want you to know about valuable services to help you do what you do more easily, more professionally, and often, even better. Please support the magazine advertisers and the sponsors of this event and program. They are asking for your business!
Win Even More
You’ll receive a survey immediately after the event today. Please take time to fill it out. We’ll do a follow-up about your connections a little later on as well. Your survey responses will make you eligible for awesome prize drawings!
Wishing you a fabulous day of connecting, collaborating, and cultivating! Fabi Preslar, President, SPARK Publications Publisher, b2bTRIBE
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Thank you Sponsors Fabi Preslar
Debbie Peterson
Cheale Villa
Pete Fernald
Rochelle Togo-Figa
Dena Bruton-Claus
SCORE team
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Plan Ahead Events is a proud sponsor of b2bTRIBE LIVE! Determining the right STRATEGY for each organization is crucial for the foundation of a successful meeting or event. From there a detailed action plan is conceptualized to deliver the proper SOLUTIONS for your meeting or event needs. Our competitive edge comes from recognizing and understanding the end goal and executing a fully developed game plan for SUCCESS.
southcharlotte@planaheadevents.com www.planaheadevents.com/southcharlotte
Win More
Fill out the b2bTRIBE survey immediately after today’s b2bTRIBE LIVE mini-conference. 6
Table Captains
Atlantic Database - - Pete Fernald Brisbane Academy - - Geraldine Crooks Preparatory School Employee Benefit - - Suzy Johnson Advisors of the Carolinas Ethos Business Advisors - - Doug Grant Howard & Howard - - Pamela Howard HRS&S Consulting, LLC - - April Simpkins LEC Media - - Frank Schwartz Corporate Information - - Lawrence Cruciana Technologies Knowmad - - William McKee Moyer, Smith & Roller, P.A. -- Dennis Toler Plan Ahead Events - - Dena Bruton-Claus Premier Resources - - Angela Key RTF Coaching - - Rochelle Togo-Figa SPARK Publications - - Fabi Preslar Visual Caffeine - - Cheale Villa Standby Table Captain BeeSmart Social Media - - Julie Bee
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Want to know the truth? TRUTH 1 VIDEO is the most powerful communication tool on the planet.
TRUTH 3 84% of companies (all sizes) report lacking clarity in their VIDEO strategy.
TRUTH 2 70% of marketers report VIDEO converts better than any other medium.
TRUTH 4 You can fix this.
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Let us show you how good I.T. can be
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Are you an
Octopus?
Stop the
Juggling we exist to help small businesses create & Manage strong brands that make competition an illusion.
designing authentic
Brand Experiences online & offline
BRAND + DESIGN
visualcaffeine.com
| 704.837.2333
Enjoyyour special
celebration in an inviting
Southern Garden
any time of year, rain or shine!
Southern Garden Events, a division of Southern Gourmet, is a 2,500-square-foot indoor atrium with lush greenery, garden fountains, and chirping finches. Whether your event is casual or formal, give it some Southern charm at Southern Garden Events. We can cater in your venue or garden as well!
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STOP LOSING BUSINESS! Automating your sales process is easier and more affordable than you think.
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Find out how you can increase your sales closure rate by 20% in just six months!
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Empower Your Life Through Art
Jerald Melberg, Small Business Owner In Charlotte For Over 32 years
625 South Sharon Amity Road Charlotte, NC 28211 704.365.3000 Mon-Fri 10-6, Sat 10-4 gallery@jeraldmelberg.com www.jeraldmelberg.com
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on your first ride!
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OUR BUSINESS CUSTOMERS KNOW,
CHOOSING THE RIGHT PARTNER MAKES ALL THE DIFFERENCE.
Time Warner Cable Business Class is proud that our solutions have helped contribute to the success of SPARK Publications and other local businesses. We look forward to our continued partnerships and building new relationships to help more entrepreneurs share in that same success. Collaborate with 99.9% reliable Internet service on our secure, fiber-rich network, plus a FREE modem Connect with Business Phone service and more than 25 advanced features and virtual office tools Cultivate new and repeat business with a FREE TWC WiFi® Hotspot
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866.444.6346 | business.twc.com Network reliability is calculated as the number of minutes the TWC premises equipment is online divided by the total number of minutes in the month minus the total number of minutes that were part of planned maintenance activities. All offers and services not available in all areas. Actual speeds may vary. Some restrictions may apply. Subject to change without notice. All trademarks are the property of their respective owners. Time Warner Cable Business Class and TWC WiFi are trademarks of Time Warner Inc., used under license. ©2016 Time Warner Cable Enterprises LLC. All Rights Reserved.
Free Small Business Advice SCORE can help you in many ways: Free Face-to-Face Mentoring Ask a Question Online Business Tools & Templates Local & Online Workshops
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Services
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Reconnect with yourJOY
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Call for your complimentary 20 minute coaching session
For small business owners we simplify the process of choosing and managing employee benefits programs. We do the work to make sure the client has the best value available.We also simplify employee onboarding and benefit administration through our technology platform that eliminates paperwork for HR.
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• Voice Over IP (VOIP) Solution • Managed IT Services • Disaster Recovery/ Business Continuity • Structured Cabling
“We work with small businesses and corporate leaders to deepen their capacity to access the full potential of human brilliance in their organizations.” - BRUCE W. FRITCH
Executive & board planning
Organizational culture change Strategic planning, deployment & leadership development
RITCH
fritchconsulting.com
|
704.577.2321
Speaking is one of the fastest ways to grow your business. “I make life easier for the small business owner by teaching them how to speak with confidence and ease to any size group.” — Rochelle Togo-Figa
RTF Coaching salesbreakthroughs.com
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980.207.0434
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Table Topics & Captains
Learn and discuss the
3Tips
Top
from each of our experts.
Keep track of your valuable prospects and connections. 50 percent of sales people do not follow-up. ■■ Half of small businesses do not have a sales tracking system. ■■ Increase your sales by at least 20 percent with the right metrics! ■■
Pete Fernald
Atlantic Database
Pete has over 30 years of experience in sales, marketing and technology automation
Build an exceptional team while staying compliant. Compliance isn’t a dirty word when it’s combined with strategy. ■■ Building an exceptional team requires you to be an exceptional employer. ■■ The hunt is on for top talent. You can maintain compliance while being innovative in how you attract and retain the best employees. ■■
April Simpkins, PHR, SHRM-CP
HRS&S Consulting
April has consulted more than 300 small businesses in the past 15 years
Identify, attract, and hire your most significant asset—your employees. Align your search with immediate needs and objectives. ■■ Create consistent evaluations. ■■ Use consultants to expand your options. ■■
Premier Resources
Angela Key
Angela has more than 20 years of staffing consulting
Follow these steps to become massively productive. Plan your time (the 15-minute miracle). Nurture a sense of urgency. ■■ Focus with intentionality. ■■ ■■
Ethos Business Advisors
Doug Grant Doug has 23 years of experience in international business, is a founding partner of the John Maxwell Team, and has been a business and leadership coach since 2010
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Attract and grow a more talented team. Group health insurance as a win-win. Long-term outlook with 401(k) plans and matching. ■■ Expecting the best but planning for the worst with group life and disability insurance. ■■ ■■
Suzy Johnson
Employee Benefit Advisors of the Carolinas
Certified Employee Benefit Specialist (CEBS) with 34 years of experience helping employers create, implement, and communicate employee benefit plans
Increase your online lead generation. Align your website with your customers’ buying processes. ■■ Be visible to your online buyers. ■■ Build upon your partnerships ■■
Knowmad
Helping businesses optimize their web presence since 2001
William McKee
Create joy in your business day. Experience delight in the “dance.” Let go and feel lighter. ■■ Be a JOY TEAS. ■■ ■■
JOY Connector
Over 15 years of assisting others in reconnecting to their inner JOY
Geraldine Brisbane Crooks
Increase your profitability. Understand how your business makes money. ■■ Improve efficiency and effectiveness in your processes. ■■ Plan to be profitable. (It doesn’t happen with magic beans.) ■■
Dennis Toler Over 35 years of certified public accountant experience as a controller, chief financial officer, and auditor
Moyer Smith & Roller, P.A.
Get your prospective client to know and trust you faster. Meet people where they are and GET EMOTIONAL. ■■ Be a TRUTH teller, NOT a STORY teller. ■■ Ask better questions, get better answers. ■■
LEC Media
Frank Schwartz
Frank’s company has been helping companies solve business challenges since 2007 using the most powerful communications tool on the planet, video
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Overcome your fear of public speaking.
To “s co pe m an co ow th a
Get to the source of your fear. Shift your mindset. ■■ Visualize success. ■■ ■■
RTF Coaching
Rochelle Togo-Figa
Rochelle has more than 20 years teaching business owners how to speak with confidence and ease in order to attract more clients and increase their income
of w pa va of tim m It fe
Compel engagement with clients and prospects through experiential (event) marketing. Marketing is an action word that demands participation from both business owner and potential client. ■■ Experiential marketing builds relationships, thus extending the marketing cycle. ■■ Event marketing produces the best ROI of any marketing component.
Rochelle Togo-Figa Breakthrough Boomer
■■
salesbreakthroughs.com
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b2bTRIBE.com
b2bTRIBE v4-2.indd 40
Dena Bruton-Claus, EdM
Plan Ahead Events
Dena has 25 years of experience designing and executing purposeful, results-driven events
Add fun to your brand and grow your business. Give before you receive on social media. ■■ Show your face in marketing. ■■ Create an infographic.
■■
Cheale Villa Cheale has 20 of years of experience helping clients with creative projects
Visual Caffeine
Implement effective information security controls. ■■
■■
■■
Make your networked business systems less attractive to a hacker. Spot information security risks and threats. What should you do if you are hacked? It’s better to know now rather than after an event!
Lawrence Cruciana
Corporate Information Technologies
Lawrence has more than 20 years of experience securing small and midsize businesses; active participant in InfoSec Incident Response activities; experienced in implementing and navigating complex security regulations, including PCI, ITAR, HITECH, SOX, and CSC
Plan and cater a fantastic event. Budgeting for your event. Choosing a venue. ■■ Feeding a crowd. ■■ ■■
Howard & Howard
Pamela has provided event services and catering to small businesses since 2003
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a w pr Th sk sh Co as st pe sp de de th bu
Pamela Howard
pi pr ye pr Id ha of he fle an sh
Publish your book professionally to increase your brand’s impact. Share your story and your knowledge. Create a platform. ■■ No royalties means you own 100 percent of profits. ■■ ■■
Fabi Preslar Fabi has over 30 years of experience helping individuals share their stories in a marketable package to positively impact their brands, missions, and businesses
SPARK Publications
Kick assumptions to the curb – social media myth-busters. Facebook and lead generation. LinkedIn for ANY business. ■■ Protecting intellectual property with hashtags. ■■ ■■
BeeSmart Social Media
Julie Bee
Julie has provided social media marketing services to over 250 small businesses around the world for more than eight years
Notes
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Notes
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manifesto b2bTRIBE
i s a community of entrepreneurs and small business owners —supporting, uplifting, educating, and laughing with other entrepreneurs and small business owners. We work hard, build smart, and play harder. We’re creative and resourceful.
We are
Independents, Democrats, Republicans, and Unaffiliated. We are multi-dimensional, multi‑cultural, multi-racial, multi-ethnic. We are straight, gay, married, single, divorced, widowed, wounded, and empowered. We’re a rainbow of personalities peppered with type A and high D—and various degrees of ADD.
We are
i ntroverts who have been transformed to functional extroverts; we are extroverts taking relationships to new heights. We are dreamers with goals. We are positive and energetic. We love technology, simplicity, complexity, and nature. We thrive to challenge the status quo; breakthroughs and disruptions are our norm. We exemplify courage.
We are
mostly unemployable, yet we know how to work for thirty bosses at once. We are servers to our clients, our staffs, our communities. We charge fairly and give genuinely. We laugh often and deeply. We are passionate.
We differ
in practices and opinions; we are unique. We infuse our unique beliefs into our businesses, and our businesses are viable and profitable. We are the backboneS of our cities and our countries.
We are
united as a tribe. We are entrepreneurs and small business owners serving one another and the community. We strive for and obtain excellence
We are the b2bTRIBE! Go to b2bTRIBE.com
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© 2014 Fabi Preslar, Publisher, b2bTRIBE
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