STRATEGIC PLAN

SPASA IS A MEMBER BASED ORGANISATION THAT EXISTS TO EDUCATE, PROMOTE AND ADVOCATE FOR THE BETTERMENT OF THE POOL, SPA AND OUTDOOR LIVING INDUSTRIES.

SPASA developed the Strategic Plan 20-25 to formalise the direction of the organisation and sharpen our focus. The Plan was prepared using information provided by the Association, its leadership, members and staff.

An association needs a solid foundation to assure sound governance and management.This also enables our association to promote ethical and responsible decision making to its members while safeguarding the organisation’s financial position, integrity, and sustainability.

In order to prioritise the objectives of the association a series of surveys were completed by stakeholders in 2019 and again in 2021. Firstly, we gathered information to complete an analysis of the current position of the association, using a PESTLE and SWOT analysis to look at both external and internal standpoints, and a baseline study to collect and analyse the data we will use to measure successes against. Next the mission and vision statements were reviewed, in line with the values set by the board. Finally, the tasks of the association were prioritised in order to focus the work of staff and set clear direction and time frames.

This plan is not inclusive of all the activities that are currently underway within SPASA, however it captures those key activities needed to move the organisation from where it currently is to where it wants to be.