Software Defined Data Centre
Hossam Darra Chief Technologist HP Middle East, Mediterranean and Africa
a Š Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Data explosion pushing limits of today’s data center 2015 2005
2010
2012
2020 40ZB
0.1ZB
1.2ZB
2.8ZB 8.5ZB
Source: IDC (figure exceeds prior forecasts by 5 ZBs)
Next-generation competitive advantage delivered through: Business insight at Google speeds 2
Personalized content follows you
Š Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Business questions arise automatically from data
Changing Global Trends and Business Priorities Impacting the CIO and Technology Priorities BUSINESS PRIORITIES • • • •
Organic enterprise growth Attract and retain new customers Increase operational effectiveness Social business practices
CIO PRIORITIES • • • •
Deliver business solutions Improve IT org and workforce Improve IT mgt and governance Reduce the cost of IT
TECHNOLOGY PRIORITIES • • • • 3
Analytics and business intelligence Mobile Cloud Collaboration / social media
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Five technology tectonic shifts FROM nine levels of TO massive, hierarchy; universal trading off speed, cost and main memory volatility
Memory/Storage
TO energyand FROM General algorithm-optimized Purpose SoC ecosystems Architectures
Compute
FROM TO OpenSource transactional data TO FROM visual multiple and stand OpenSource management interactive alone devices real-time and relational platform Content data consumption data databases Interconnect Access and management Consumption platform TO FROM integrated electrical photonics signaling
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Š Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Five technology tectonic shifts TO massive, universal main memory
TO energy- and algorithm-optimized SoC ecosystems
The next generation of convergence To integrated To OpenSource data To visual and photonics
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management platform
Š Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
interactive real-time data consumption
Granularity of components/ Automation
Applications Information Applications Information
Virtual Platform Dedicated Platform Apps Information
Servers Storage Networking
Converged Platform Fabric: compute, storage, networking
Servers Storage Networking
Timeline
Applications Information
Converged Infrastructure Fabric: memory, CPUs, storage, optical backbone
Impacts - Changing how computers are built Before CPU
ARM/Intel
Memory
Gigabytes of RAM
Peripheral
Persistent storage
FCAL
Terabytes of DASD/SSD
HP provides: • Component integration • Packaging • External storage • Device/storage management
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After
HP provides: • Peripherals are integrated in the SoC • Packaging is minimal • External storage is impractical other than archival
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Impacts - Changing the software ecosystem Disrupting momentum of enterprise software leaders
Before
After Batch/analytic apps
OLTP/OLAP apps
Batch processing Hive
Pig
Database Drill
MapReduce Parallel Runtime Hadoop File System
Scale-out on SOCs
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Š Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HBase
Impacts - Changing access and consumption of content HP is a core ecosystem player
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Before
After
The PC is personal
The content is personal. The device ensures seamless, total, secure access
Š Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Convergence of device and data centre….
From your virtual IP address
to the data center Content access and consumption
From consumer
to professional
Enables Massive, universal memory
Optimized for SoCs and ecosystems
Integrated photonics
Open source data management platform
….demands a New Style of IT 10
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Data Centers For The New Style of IT Services Advise
Transform
Printing & Personal Systems
Printers
PCs
Tablets
Cloud 11
Manage
Converged Infrastructure
Software Performance Suites
Servers Storage Networking
Security
Maintain
IT
Information
Š Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Legal / Compliance & Marketing
Security
We see three big infrastructure trends HP is at the forefront of all three with industry-leading technology innovation
Converged Infrastructure
Cloud
Software Defined Data Center
Security
Management
Server Storage s
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Š Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Services
Network
Facilities
HP Software Defined Data Center Already driving toward the future …
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Software Defined Servers
Software Defined Storage
Software Defined Networking
Project Moonshot
HP StoreVirtual VSA
HP SDN
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Software Defined Networking Ability to Apply Business Logic to Network Behavior in Dynamic Fashion
SDN Architecture
Application Layer
Control Layer
Infrastructure Layer
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Deliver open programmable interfaces to automate orchestration of network services Separate control and data plane; abstract control plane of many devices to one
Open standard-based programmatic access to infrastructure
Š Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted and Confidential.
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Virtual Application Networks SDN solution
SDN Architecture
Delivering end-to-end Software-defined Network
Application Layer Virtual Cloud Networks, Sentinel Security & Open APIs Control Layer Virtual Application Networks SDN Controller Infrastructure Layer
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HP 2920
HP 3500
Š Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP 3800 HP 5400 HP 8200
Network Functions Virtualization Network Functions Virtualization: virtualize the network application hosting Leverage IT virtualization techniques for telco functions Use standard servers and storage –
Open interfaces to the compute infrastructure for all applications (OpenStack) Applicable to telco network functions Initiative from Tier 1 vendors launched as a new Industry Specification Group (ISG) inETSI
Key Benefits Reduced equipment costs from standardisation, improved utilization, common management and proactive lifecycle management Faster time to market for applications and services targeted service introduction Credit - NFV Whitepaper
Innovate with network resource sharing
Reduced complexity and increased automation 16
Š Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
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Every enterprise is on a journey Build cloud Dev/Test cloud
Private Cloud
Mission critical applications
Managed Cloud Traditional • • • •
Standardize Consolidate Virtualize Automate
Application transformation Packaged applications
Backup and recovery 17
Public Cloud
Mobility
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Cloud Context Build
Consume
Cloud services
Cloud services
Traditional
Private Cloud
Managed Cloud
Public Cloud hpcloud.com
SLAs availability, security, performance, compliance, cost 18
Š Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP POD
http://www.youtube.com/watch?v=Y67m9S3V-o0 http://www.youtube.com/watch?v=K2l7nHMLs3o
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Š Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Thank You
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Š Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Servers
67
20%
11%
Consecutive quarters of worldwide market leadership in industrystandard servers*
Faster transition to Gen8 than previous Gen7 transition
Higher average unit prices with Gen8 servers**
*Source: IDC CQ4 2012
**as of Q1 FY13
Server industry technology evolution Mainframe
Mini Computer
ARM and Atom
x86
Unix Rack and Tower
Blades
(Cloud/Hyperscale)
Density Optimized
New
Software defined server category
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Š Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Project Moonshot: new era of extreme scale computing Converged Infrastructure for hyperscale
‘Gemini’
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Second generation platform
Breakthrough reduction in density, energy, cost and simplicity
1
89% 94% 63% 97%
Less energy
Copyright 2013 Hewlett-Packard Development Company, L.P.internal The information contained herein is performance subject to change without notice. 24 *HP©internal analysis of publicly available data., testing, and future modeling
Less space Less cost
Less complexity
HP Storage
38%
75%
45%
Y/Y growth in HP Converged Storage in FY12
Y/Y growth in HP 3PAR StoreServ in FY12
Y/Y growth in HP StoreOnce in FY12
HP’s Converged Storage strategy Transforming enterprise storage with next-generation simplified architectures
Simple • Efficient • Agile
High end
1 Entry
HP StoreAll HP StoreOnce
Information retention & analytics
Information protection
HP 3PAR StoreServ Primary storage
HP StoreVirtual Software Defined Storage 26
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Networking D-Link BRCD
6% Y/Y growth in overall HP networking revenue for Q1 FY13
56% Y/Y growth in HP router units shipped, for 5 ppts WW share gain*
*Dell’Oro Q3CY12 Networking Summaries (Jan ’13)
#2 in worldwide market share*
HP
Dell JNPR Huawei
HP switching revenue exceeds the sum of the next five competitors for 3QCY12*