Slide 1
Green Data Centers With IBM Technologies
June 4, 2013
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Slide 2
Data centers are at a tipping point … Increased Compute Demand
Server growth 6X, Storage growth 69X this decade1 67-86% clients expanding data centers in next 12-24 months2
Changing cost dynamics
Data centers energy use doubling every 5 years3 New data center construction costs are increasing - $30 to $50 Million for a 20K square foot data center Operating costs = 3 to 5 times the capital costs over 20 years
Data center lifecycle mismatch
78% of data centers are > 7 years old4 Technology densities are growing 20x this decade5 33% of managers expect data centers to last 30 years6 1. 2. 3.
IBM and Consultant Studies Digital Realty Trust; Emerging Trends in the data centre market, DCD London, November 2007 US Environmental Protection Agency, Report to Congress on Server and Data Center Energy Efficiency, Public Law 109-431, August 2, 2007
4. 5.
6.
Gartner Survey Suggests Extensive Data center Expansion plans on the Horizon, G00154962, mike Chuba, February 2008 ASHRAE Publication: Datacomm Equipment Power and Cooling Applications, 2005, page 24 IDC The datacenter evolution: Technologies, Designs, People and Green, Michele Bailey, 2008
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Slide 3
Multiple forces are driving a transformation of the data center
Operational issues have IT at a breaking point
Costs & Service Delivery (Complexity)
⇨ Rising costs of systems & networking operations ⇨ Explosion in volume of data and information ⇨ Difficulty in deploying new applications & services
Business Resilience & Security
⇨ Growing systems & applications availability needs ⇨ Security of your assets & your clients’ information ⇨ Landslide of compliance requirements
Energy Requirements
Accelerated pace of technology innovations
Enterprise Data Center
⇨ Rising energy costs & rising energy demand ⇨ Explosion in volume of server footprints
Technology Advances ⇨ ⇨ ⇨ ⇨ ⇨ ⇨ ⇨ ⇨ ⇨ ⇨ ⇨
Service-oriented architecture End-to-end service mgmt Comprehensive virtualization Converged networks Flash storage IT appliances Many cores & threads per chip Petaflop supercomputers Cloud computing services Real-time data streams Mobility
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Slide 4
How is energy typically used in the data center?
Data center
IT Resources IT Load
55%
45%
Power and Cooling
Utilization Resource usage rate
Processor
70%
30%
Power supply, memory, fans, planar, drives . . .
80%
20%
Idle
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Slide 5
Energy in data centres Power and cooling exceeds server Spending – IDC
Spending Installed base (US$B) (M units)
Power and cooling
18
$80
16
New server spending
$70
14
$60
12
$50 10
$40 8
$30 6 $20
4 $10
2
$
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
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Slide 6
Where are the Watts consumed ?
Servers Hardware
Data Center
100
Server Loads
50 0 Typical Utilization Mainframe 80 – 90% Unix 10 – 20% Wintel 5 – 12%
AC/DC losses; 25%
Fans; 9%
Used Resource
Idle;
20% = 3,6% of total
80%
HVAC, UPS 40%
IT power 60%
Processor DC/DC losses; 10%
30%
Standby; 2% Drives; 6% PCI; 3% Planar; 4%
Memory; 11%
Need one more W of compute energy ?
27 W data center
X1,7
16 W equiv IT power
SPL Sites & Facilities GTS
x3
5 W equiv processor
x5
+1 W equiv. used ressource
STG Systems Design START LOADING THE FUTURE with the Leading Provider of IT Business Solutions in the GCC
Slide 7
Where does the energy go? The data center energy challenge affects both the physical data center and the IT infrastructure. Cooling systems
35
Electrical and building systems
% of total data center electricity use
30 25 20
15 10 5 0 Information technology
Chiller/ cooling tower
Humidifier
Computer room airconditioner
Power distribution unit
Uninterruptible power supply (UPS)
Switch/ gen
Lighting
Power use
Optimize IT Infrastructure Energy Efficiency
Active Energy Management
Optimize Data Center Infrastructure Energy Efficiency
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Slide 8
Key Messages
Energy efficiency is a global issue with significant impact today — and will have an even greater impact in the future
Data center design must change – technology and business growth uncertainty and rising costs drive the need for a new approach
Energy efficiency is a key metric to evaluate overall IT operational efficiency
Immediate financial return can be obtained by optimizing around energy efficiency in current data centers while planning for the future
There are defined steps to getting started
Energy Management is part of the New Enterprise Data Center Initiative
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Slide 9
IBM’s global experience in data center design
Operates over 8M sq. ft. of custom & standardized Data Centers WW
Scalable Modular Data center
Custom data center
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Slide 10
Planning IBM Project Big Green …
Reallocating $1B per year to accelerate green technologies & services and dramatically improve data center energy efficiency
IBM planned 2007 to double the computing capacity of its data centers by 2010 without increasing power consumption
Five key steps: Diagnose, Manage & Measure, Cool, Virtualize, Build
Nov 2007: Launched industry’s 1st corporate-led Energy Efficiency Certificate program. Provides clients with third party documentation of energy savings and tradable energy efficiency certificates.
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Slide 11
IBM will double compute capacity without increasing consumption
IBM operates 8M sq. ft of commercial data center operations — largest in the world
Projected annual savings of 5B KWH
IBM actions will result in the avoidance of 2.5M tons of CO2 per year, which equates to 1M automobiles not driven for 1 year
One Example:
3900 UNIX/x86 servers consolidating to 33 IBM System z mainframes — saving $25M in energy cost , $450M overall in 5 years
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Slide 12
IBM’s data center transformation re-allocated $4.1 B
Data center infrastructure consolidation
IT consolidation and virtualization
Application rationalization
Reduce 235 data centers to 12
1997
2007
CIOs
128
1
Host data centers
155
7
Web hosting centers
80
5
93% reduction in software licenses from 26,700 to 1,800
Network
31
1
2,300 total applications in 2010
Applications
15,000
4,700
Column headings are 1997 and 2007
Consolidate and virtualize 4,300 servers onto ~30 IBM System z™ mainframes
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Slide 13
IBM has realized data center Project ‘Big Green’ objective … … in May 2007 stated it “expects to double the computing capacity of its
data centers within the next three years without increasing power consumption and associated carbon dioxide emissions.” Relative power performance estimate “watts per transaction”
Number of servers
Power distribution by equipment type Tape 4%
185235 161191
Network 12%
0.005 0.004
114857
0.003
67600
0.002
DASD 23%
Servers 61%
2007
2008
2009
2010
2007
2008
2009
2010
IDC MarketScape 2012 report named IBM "Leader" in the global market for Datacenter transformation consulting. START LOADING THE FUTURE with the Leading Provider of IT Business Solutions in the GCC
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Slide 14
Five building blocks to operational savings and business growth
Diagnose
Double your IT capacity
Get the facts to understand your energy use and opportunities for improvement
In the same energy footprint
Reduce operational costs
40-50% energy savings
Measure, Manage, & Optimize
Build Plan, build, and upgrade to energy efficient data centers
IBM Project Big Green
Seize control with energy management software
Positive environmental impact
1,300 less cars or 3.5M less pounds of coal
Virtualize Implement virtualization and other innovative technologies
Cool Use innovative cooling solutions
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Slide 16
Diagnose – Data Center Energy Efficiency Assessments Provide facts to reduce facility energy consumption by up to 44% annually Objective
2.0
Analyze existing 4,500 sq ft center Improve data center energy efficiency & reduce costs
3.0
40%
Client requirements
2.5
Current 1.5
3.5
Solution
Comprehensive, fact-based analysis Evaluate cooling system components, electrical systems and other building systems Deliver roadmap of cost justified recommendations
Benefits
Up to 44% annual energy savings 19% annual savings on actions with < 2 year payback ($43K per year) As much as $98K potential annual energy savings with recommended and proposed projects
Most energy efficient Improvements
Least energy efficient Cost ($K)
Payback
Reduce recirculation & bypass of cooling air
<5
< 1 year
Increase CRAC air discharge temperature
<5
<1 year
Adjust indoor temperature & relative humidity
<3
<1 year
Adjust chilled water set points and cooling tower controls
<1
immediate
Recommission water side economizer (free cooling)
10
1-2 years
Consider transferring IT loads to two PDUs
Varies
varies
Implement occupancy sensor light controls
<5
1.5 years
Replace inefficient UPS systems
500
> 20 years
Install VFDs on chillers (already being investigated by PHI)
200
> 5 years
30 - 750
1 To 20 years
Total
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Slide 17
Diagnose - Data Center Thermal Measurement and Analysis
Utilizing IBM Mobile Measurement Technology (MMT) Stage 1 Features Jointly developed between IBM and Pacific Gas + Electric Announced one year ago as research product as part of Big Green Launching as official service offering within IBM Global Services Site and Facilities 300% improvement in capacity to deliver MMT assessments worldwide Thirteen assessments performed this past year • 12,991,080 (kWh) energy savings opportunity per year • Average of 12% savings in IT power • Average of 23% savings in IT cooling costs Stage 1.5 in POC Working Jointly on dynamic thermal mapping
Identified energy savings equivalent to 12% of IT power or 23% of cooling power in client data centers ranging from 4,000 to 85,000 square feet in size.
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Slide 18
Diagnose - IBM IT Carbon Strategy
Prioritizes Where to Start Business Challenges
Optimizing energy consumption across the enterprise
brand positioning
Understand the source of greatest energy savings – in or outside of the data center
(in kWh)
Establishing “green” credentials for regulation or
Key Deliverables
High level view of energy consumption across the IT infrastructure
View of a company’s ‘green’ Prioritized opportunities and associated returns Benefits
Government agency in UK needed understanding of the true carbon footprint of their distributed IT estate
Leading car rental agency achieved a 70% reduction in printed paper over two years
“I believe that the CIO of any organization has a duty to ensure that distributed IT systems and services are as energy efficient as possible.” Chris Chant, CIO, Department for Environment, Food and Rural Affairs (Defra) START LOADING THE FUTURE with the Leading Provider of IT Business Solutions in the GCC
Slide 19
Build – Plan, build & upgrade to energy efficient data centers
Diagnose
IBM and our clients are seeing results from data center builds $180M reduction in annual operating expenses from consolidating 38 to 2 data centers and improving business resilience (China) $7.2M USD in annual operational savings for consolidating 4 centers into one 3,800 square foot data center (Germany)
Get the facts to understand your energy use and opportunities for improvement
Measure & Manage
Build Plan, build, and upgrade to energy efficient data centers
IBM Project Big Green
Virtualize Implement virtualization and other innovative technologies
Seize control with energy management software
Cool Use innovative cooling solutions
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Slide 20
Build –Scalable Modular Data Center, Hostway An Internet data center services provider improves its data center resiliency and scalability with IBM Client requirements
Grow the Internet data center’s hosting business
Plan for the consumption of twice the average energy and cooling resources Prepare for 800 additional server racks by addressing thermal issues that result with high-density designs
Solution Implemented an IBM Scalable Modular Data Center Built-in power redundancy; single-point-of-failure protection; and a compact, scalable, low-cost design Executed a thermal analysis to provide an optimized cooling solution design
Benefits Helps the client retain its major customers by offering better quality, flexible IDC architectures Provides server room conditions for high-density servers and helps prepare them for migration
“Our next generation data center involves in robust and fault tolerant service infrastructure and differentiated technology leadership. With the state of art data center, we will provide total IT services for clients and strengthen position in Data Center market as a leading Internet Data Center service provider.” – Kim, SeungMin, Hostway Korea CEO START LOADING THE FUTURE with the Leading Provider of IT Business Solutions in the GCC
Slide 21
Build - IBM’s Data Center FamilyTM
Comprehensive Set of Custom and Standard Capabilities Scalable modular data center
Turnkey data center for 500-2,500 sq ft Rapid deployment in 8-12 weeks 20% less cost than traditional data centers 15-30% improved energy efficiency
Enterprise modular data center
Standardized design in 5K up to 20K sq feet Designed for high availability Leadership energy efficiency – 66% DCiE 25% faster deployment than custom approach Open architecture involving leading vendors
Portable modular data center
Fully functional data center; multi-vendor support Portable - temporary and remote data centers Rapidly deploy in 12-14 weeks Designed for high availability Leadership energy efficiency: 77% DCiE
High density zone
“Plug and play” infrastructure to support high density servers in existing data centers Non-disruptive implementation 35% lower cost than retrofitting existing data center
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Slide 22
Build - Enterprise Modular Data Center – Capital & Operation cost Growth
Horizontal Chiller
M/E
Up to 4x
Generator
Meet unpredictable business and IT growth
Enable 3x density growth at one-third the cost to retrofit Up to 12x power and cooling capacity growth
Vertical
Align capital and operational cost to IT needs
M/E
2x
Defer up to 40% capital costs until capacity required Defer up to 50% operational costs as capacity is required 50% energy savings compared to existing data center Provide available and predictable operations
Provide expansion without downtime to operations Improve facilities management through standardized operating environment M/E
Design to an “open architecture”
3x
Integrated leading vendor's technology capabilities Opportunities for OEM innovation and enhancements START LOADING THE FUTURE with the Leading Provider of IT Business Solutions in the GCC
Slide 23
Virtualize - Implement virtualization and innovative technologies
IBM and our clients are seeing results from virtualization of servers and storage
Double storage utilization with SAN Volume Controller
Diagnose
Up to 10:1 are typical server consolidation results 1
“Energy efficiency is the number one priority for PG&E as we work with our customers to meet our environmental goals. We’re thrilled to partner with IBM to pilot energy efficiency innovations that can help our customers save money and protect the environment by further reducing their energy use.”
Get the facts to understand your energy use and opportunities for improvement
Build Plan, build, and upgrade to energy efficient data centers
IBM Project Big Green
Measure & Manage Seize control with energy management software
Brad Whitcomb, VP, Customer Products & Services, PG&E
Virtualize Implement virtualization and other innovative technologies
Cool Use innovative cooling solutions
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Slide 24
Virtualize – Server Consolidation and Virtualization
Cost Savings: Based on IBM’s experience*, the following represents the typical savings that organizations may realize: Hardware costs reduced 33-70% Maintenance costs reduced up to 50% Support costs reduced by as much as 33% Floor space and facility costs reduced 33-50%
IBM GTS can help clients . . .
Realize ROI in as little as six months Reduce TCO by 30 percent to 70 percent
Increase server utilization rates of up to 80 percent—in contrast to the more typical 5 percent to 15 percent Realize consolidation ratios ranging from 8:1 to 30:1 Lower power and cooling costs by 10% to 30%
Before Consolidation/Virtualization
• • •
Servers account for 50-75% of the data center’s total floor space Server sprawl is a challenge, resulting in high maintenance and support costs Server utilization only 5-15% on average
After Consolidation/Virtualization
• • • •
Servers typically account for only 20-50% of the data center’s total floor space Consolidation ratios from 6:1 to 20:1 Typical TCO savings from 30-70% Server utilization rates up to 80%
* Results will vary widely based on several factors including # of servers and work load types.
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Slide 25
Virtualize – with IBM Enterprise Server zEC12 • • •
•
•
•
Machine Type 2827 5 Models H20, H43, H66, H89 and HA1 Processor Units (PUs) 27 (30 for HA1) PU cores per book Up to 16 SAPs per system, standard 2 spares designated per system Dependent on the H/W model - up to 20, 43, 66, 89, 101 PU cores available for characterization Sub-capacity available for up to 20 CPs 3 sub-capacity points Memory RAIM Memory design System Minimum of 32 GB Up to 768 GB per book Up to 3 TB for System and up to 1 TB per LPAR 32 GB Fixed HSA, standard 32/64/96/112/128/240/256 GB increments Flash Express I/O 6 GB/s I/O Interconnects – carry forward only Up to 48 PCIe interconnects per System @ 8 GB/s each Up to 4 Logical Channel Subsystems (LCSSs) Up to 3 Sub-channel sets per LCSS STP - optional (No ETR)
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Slide 26
Virtualize â&#x20AC;&#x201C; Continues the Mainframe Heritage Begun in 1994 5.5 GHz 5.2 GHz
6000 6000 4.4 GHz
5000
5000 2012 zEC12
4000 4000
MHz/GHz
2010 z196
3000 3000 2000 2000
1.7 GHz
1.2 GHz
65 nm SOI 64 Cores High-freq core 3-level cache
770 MHz
1000 1000
00
2008 z10 EC
45 nm SOI 80 Cores OOO core eDRAM cache RAIM memory zBX integration
32 nm SOI 101 Cores OOO and eDRAM cache improvements PCIe Flash Architectural extensions for scaling
2005 z9 EC 2000 z900
z900
189 nm SOI 16 Cores Full 64-bit z/Architecture
2003 z990 130 nm SOI 32 Cores Superscalar Modular SMP
z990
90 nm SOI 54 Cores System level scaling
z9ec
z10ec
z196
zxxx
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Slide 27
Virtualize - Synergy with zEC12 operating systems
z/OS
Linux on System z
• • • • • • • •
• • • • • •
Java exploitation of Transactional Execution for increased parallelism and scalability Enhanced security support for digital signatures Faster problem determination with IBM zAware for improved availability Improve availability and performance with Flash Express 2 GB page support Simpler Specialty Engine (zIIP) exploitation z/OS v1.13 exploitation of new hardware Plus over 4,100 applications enabled on z/OS®
Improved consolidation ratio through new capacity performance Improved I/O performance using High Performance FICON (zHPF) Application and Linux optimization enabled by full exploitation of zArchitecture extensions Optimized system setup via Linux health checker FCP end-to-end data integrity checking for applications and storage subsystems Plus over 3,000 applications on System z
z/TPF • •
z/VM • • •
z/VM® Compatibility support Guest exploitation support for new encryption technology Improved I/O performance using High Performance FICON (zHPF) for guest exploitation
Support for 86 CPUs Hardware exploitation for performance improvements
z/VSE •
AND with blades on the zBX there are even more options with applications on AIX, Linux on System x or Microsoft Windows
• • •
64-bit addressing with z/VSE® V5.1 Strong interoperability with Linux on System z New CICS functionality (CICS Explorer)
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Slide 28
Virtualize â&#x20AC;&#x201C; PureFlex Built for cloud
IBM PureApplication System Business Process as a Service Software as a Service
20-30X faster deployment with application patterns expertise
Platform as a Service
IBM PureFlex System Infrastructure as a Service
Design
Deploy
Consume
Accelerate adoption of private clouds with built-in virtualization and superior automation
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Slide 29
Cooling - IBM Leadership in Energy Efficient Systems IBM System z10 EC
IBM POWER Systems
Up to 93% savings in energy costs and 46% less space than Sun X2100 Single Core servers
IBM Powerâ&#x201E;˘ 550 uses 91% less energy and 98% less space than a 64-core HP 9000 Superdome
IBM iDataPlex IBM BladeCenter
Cuts energy costs 40% compared to equivalent compute power in an enterprise rack
Uses up to 24% less energy than the HP BladeSystem c-class
IBM System Storage
DS8000 can consume up to 31% less power than competitive solutions
IBM Rear Door Heat eXchanger
Can now remove up to 100% of heat load
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Slide 30
Measure and Manage
Seize control of every resource â&#x20AC;Ś. Retrieve temperature and power information
Trending consumption on individual or group level
Better utilization of existing resources
Establish baseline cost
Data Center Infrastructure Assets
Facility Infrastructure Assets Tivoli Energy Management (Monitor, Measure and Manage)
Tivoli Software Systems Director and Active Energy Manager
IBMÂŽ
IT Assets
3rd Party Servers and Storage
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Slide 31
Manage - Solutions Across SWG - alignment with business goals
People
Workloads
Infrastructure Service Management
Collaboration
Process Optimization and Automation Application Optimization Financial Management Compliance and Reporting
Energy Management Storage Optimization Enterprise Asset and Facilities Management
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Slide 32
Get immediate payback to maximize the business impact Range of cost savings
LOW
HIGH
Server & Storage Virtualization Middleware Optimization
Network Optimization Energy Efficient Hardware Data center Optimization Modular data centers Integrated Service Management Storage and Compute Cloud Managed Services
0%
20%
40%
60%
80%
100%
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Slide 33
IBM Datacenter Operating System ( DOS ) Objectives -- NEW
• Full Lights-out Automation • Zero on-site administrators (goal) • The network is the most critical component, on-site staff may be unavoidable unless
•
•
•
full or partial redundant network design. • System tools fully automate just-in-time power management, server provisioning, virtualization management, and workload management • System tools coordinate state information and responsibilities to optimize resource usage and workload placement • 100% lights-out automated management • Remote administrators count < 10 (goal) Automated Failure Management • System tools fully automate workload and resource failure detection, failure isolation, and where possible failure recovery. • A subset of that datacenter may have enhanced HA features. The WLM can use this for critical workload placement. • Server repairs to be done in bulk or not at all (replace on refresh, not on failure). Accountable Infrastructure • Global monitoring and real-time reporting of cloud capacity, health, and utilization • Global monitoring and real-time reporting of current and historical usage by application, project, and department • Detailed auditing, accounting, and system diagnostics Energy Management • Data Center Energy management with MMT • Run resources at high utilization and power off unused resources. • Nodes, Pods, CRAC units, Redundant Storage START LOADING THE FUTURE with the Leading Provider of IT Business Solutions in the GCC
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Slide 38
Summary
Take pro-active leadership to enable growth and reduce costs Get responsibility for the energy costs and the benefits Implement immediate payback items today in existing data centers Get the facts on data center energy usage for both IT and the facility
Rationalize your data center infrastructure across your company Develop a long term data center strategy Change your approach to new data center expansion Align capital and operating costs to provide flexibility as capacity is needed by leveraging a modular approach
Leverage IBM’s experience in Datacenter Transformation START LOADING THE FUTURE with the Leading Provider of IT Business Solutions in the GCC
Slide 39
IBM: A Longstanding Commitment
Publicly committed to environmental leadership for decades
First corporate environmental policy established by its CEO (in 1971)
Global Environmental Management System covers all intersections between IBM and the environment
1st company to earn a single global registration to ISO 14001 (in 1997)
Publicly disclosed environmental performance each year (since 1990) via a voluntary corporate environmental report
Made possible by global environmental management system (can't report unless you're already measuring and managing)
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Slide 40
Additional Information Links
Management Links ibm.com/virtualization ibm.com/virtualization/systemsdirector ibm.com/systems/optimizeit ibm.com/systems/management/director/extensions/actengmrg
Systems Links Power http://publib.boulder.ibm.com/infocenter/systems/scope/hw/topic/iphdl/systemcalculators.htm zSeries http://www-01.ibm.com/servers/resourcelink/svc03100.nsf?OpenDatabase xSeries http://www-03.ibm.com/systems/bladecenter/resources/powerconfig/index.html
Services Contacts GBM Services: 184-4433
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Slide 41
ARE YOU READY FOR THE FUTURE ?
SEE BLUE. THINK GREEN.
IBM
www.ibm.com/green START LOADING THE FUTURE with the Leading Provider of IT Business Solutions in the GCC