Special Design Studio Graphic design+digital practice Work 2008 – 2013
A Squared Architects 6/7 Beaujolais and beyond 8/9 CRed 10 Wiley 11 Eye is for India 14/15 Lowestoft Sixth Form College 16/17/18/19 The Grant Support People 20/21 Left Hand Bear 22/23 Leading To Change / Hatch Brenner LLP / Herd Instinct 24 Norwich Spine Clinic 25 Spine Aid 26/27 Wherry Yacht Charter 28/29 WREN 30/31 Wavelength Films 32 Pocket Places 33 Huw Costin 34
This document presents the best graphic and digital design projects from our first five years in practice. The things we make
3
Photograph Sophie Laslett. Art Direction Special Design Studio for Huw Costin.
6
Special Design Studio
A Squared Architects Website / exhibition materials A Squared Architects is an award winning, collaborative practice established by three architects and a landscape designer who are committed to delivering innovative and sustainable design. www.asquaredarchitects.com – We made this.
The things we make
7
8
Special Design Studio
Beaujolais and beyond Visual identity / website / email campaign / direct mail Beaujolais and beyond is an online wine retailer that brings a fond association of forty plus years with the Beaujolais region to its selection of distinctive wines. www.beaujolaisandbeyond.co.uk – We made this. Photographs from the Beaujolais and Beyond archive.
The things we make
9
CRed Website / brochures / posters / illustration CRed is the Community Carbon Reduction Project based in the East of England. CRed is building a community of corporate partners to help them meet a target of 60% reduction in their carbon emissions by 2025. www.cred-uk.org 10
Special Design Studio
Wiley Book cover design Wiley publishes a mix of inspirational business, self-help, personal development and lifestyle books. www.wiley.com The things we make
11
Photoshoot. August 2012.
14
Special Design Studio
Eye is for India Naming / visual identity / logo / website / stationery / direct mail Eye is for India is an online boutique and gallery launched in 2011 showcasing the work of modern day masters and emerging artists and designers from all over the Indian subcontinent. Including works by M F Husain, F N Souza, Manish Arora, Rohit Bal, Chintan Upadhyay and Nimita Rahod. www.eyeisforindia.com – We made this. The things we make
15
Lowestoft Sixth Form College Visual identity / logo / prospectuses / website / copywriting / facebook / exhibition materials / direct marketing / stationery A brand new £25 million sixth form college in the heart of Lowestoft and the town’s biggest infrastructure investment for a decade. We created a visual identity which reflects their aim to present a different perspective on higher education. www.l6fc.org – We made this. VISUAL IDENTITY GUIDELINES
VISUAL IDENTITY GUIDELINES LOGO TYPE / CLEAR SPACE / COLOURS / TYPEFACE
LOGO TYPE / CLEAR SPACE / COLOURS / TYPEFACE THE LOGO TYPE
THE COLLEGE COLOURS
The logo type features two window shapes derived from the architecture of the college buidling. They are set at a 45 degree angle to each other. The two surfaces create an optical illusion that present two different perspectives.
PANTONE COLOUR MATCHING SYSTEM
PANTONE PROCESS COLOUR MATCHING SYSTEM
PANTONE PROCESS COLOUR MATCHING SYSTEM
WEB / RGB
MORE THAN A SIXTH FORM.
ADDITIONAL COLOUR MATCHING FOR SIGNAGE AND PAINT COATING AVERY 700 PREMIUM FILM 738 BRIGHT ORANGE RAL 2004 TRESPA METEON EXTERIOR A 10.1.8/ST RED ORANGE
LOWESTOFT COLOUR LOGOS
LOWESTOFT MONO LOGO
LOWESTOFT REVERSE LOGO
PMS 021 For use in the first instance where special colours are available.
MONO For use where only one colour is available. We have provided a mono black version that can be used on black and white publications. However, the colour can be changed depending on the design. An example of this would be if the logo were appearing alongside other logos and all of them needed to be in one colour.
REVERSE For use where the logo is required to appear reversed out of another colour. Shown here reversed out of black.
CMYK COATED For use on coated stock such as magazines. For use where special colours are not available. CMYK UNCOATED For use on uncoated stock such as newspapers. For use where special colours are not available. RGB/WEB SAFE For use on screen only. Not to be printed.
LOWESTOFT ORANGE
LOWESTOFT ORANGE
LOWESTOFT ORANGE
LOWESTOFT ORANGE
PANTONE 021
PANTONE 49-1C C0 M70 Y100 K0 For use on coated 4 colour publications. Magazines etc.
PANTONE 73-3U C0 M75 Y75 K0 For use on uncoated 4 colour publications. Newspapers etc.
WEB SAFE #ff6600 RGB R255 G102 B0 For screen use only.
PANTONE PROCESS COLOUR MATCHING SYSTEM
WEB / RGB
ADDITIONAL COLOUR MATCHING FOR SIGNAGE AND PAINT COATING
STATE-OF-THE-ART SCIENCE LABORATORIES
NEWEST PURPOSE-BUILT SIXTH FORM COLLEGE IN THE COUNTRY, COSTING OVER £20 MILLION LEADERSHIP SKILLS, TEAMWORKING & STUDENT COUNCIL
EASY RAIL & BUS ACCESS
30 A LEVEL COURSES
APPLE MAC SUITES
THE BEACH
PANTONE PROCESS COLOUR MATCHING SYSTEM
AVERY 700 PREMIUM FILM 759-01 KOMATSU GREY RAL 7021
LOWESTOFT GREY
LOWESTOFT GREY
LOWESTOFT BLACK
PANTONE PROCESS BLACK 90% C0 M0 Y0 K90 For use across all publications.
WEB SAFE #333333 RGB R51 G51 B51 For screen use only.
PANTONE PROCESS BLACK 100% C0 M0 Y0 K100 Used on the mono black version of the logo only. Across all publications
CAFE
CONTEMPORARY THEATRE
WIFI
UNIVERSITY & EMPLOYMENT GUIDANCE
FLOODLIT PITCHES SPECIALIST DANCE AND DRAMA STUDIOS
CLEAR SPACE A defined area of minimum clear space around the LOWESTOFT logo helps protect its integrity and ensures maximum impact. This space should be kept clear of all type, graphic elements, keylines and photography. The minimum clear space surrounding the logo is defined by the width of one of the windows. However, a larger area of clear space is preferable, please allow as much clear space as possible.
LEISURE CENTRE ACCESS
MUSIC RECORDING STUDIO, REHEARSAL ROOMS & MUSIC TECHNOLOGY EDITING SUITE
THE TYPEFACES
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz HELVETICA NEUE 65 MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz HELVETICA NEUE 45 LIGHT For further information contact specialdesignstudio.com on 01603 631107
ROTTERDAM ROAD, LOWESTOFT, SUFFOLK NR32 2PJ. TEL: 01502 537000 EMAIL: INFO@L6FC.ORG
For further information contact specialdesignstudio.com on 01603 631107
The things we make
17
18
Special Design Studio
The things we make
19
20
The Grant Support People Naming / visual identity / logo / copywriting / brochure / website / stationery The Grant Support People provides a comprehensive range of business support services to grant giving organisations. www.thegrantsupportpeople.com – We made this. The things we make
21
22
Special Design Studio
Left Hand Bear Visual identity / logo / direct mail / t-shirts / stickers Left Hand Bear is the UK’s leading left-handed specialist acoustic instrument retailer and official supplier of Gold Tone, Lag and Faith Instruments. www.lefthandbear.com
The things we make
23
Leading to Change Visual identity / logo / stationery / website Leading to Change is an imaginative learning and development consultancy based on experiential and collaborative learning. www.leadingtochange.co.uk – We made this.
Fixed Fee Services
Straightforward and transparent, our Fixed Fee Promise delivers our expert legal services to suit you.
Please call 01603 660 811 or visit: www.hatchbrenner.co.uk to find out more.
Hatch Brenner LLP 4 Theatre Street, Norwich, Norfolk, NR2 1QY Telephone: 01603 660811 Fax: 01603 619473 Email: info@hatchbrenner.co.uk Web: www.hatchbrenner.co.uk Hatch Brenner is a trading name of Hatch Brenner LLP. Hatch Brenner LLP is a limited liability partnership authorised and regulated by the Solicitors Regulation Authority (SRA number: 00499569) and registered in England and Wales with registered number OC343110. The registered office is 4 Theatre Street Norwich NR2 1QY. A list of members may be inspected at any of our offices. The term ‘Partner’ is used to refer to a member of Hatch Brenner LLP.
Hatch Brenner Fixed Fee Advert FINAL.indd 1
7/2/13 15:12:31
Hatch Brenner LLP Advertising / marketing communications / copywriting Hatch Brenner LLP is a progressive law firm based in Norwich, Norfolk. They aim to offer the expertise expected of a big firm delivered in a straightforward and pragmatic way. www.hatchbrenner.co.uk 24
Herd Instinct Visual identity / logo / website
Your Logo Here
Herd Instinct is an online retailer of self-customised boxer shorts aimed specifically at sports clubs, teams, universities and schools. www.herdinstinct.co.uk – We made this. Special Design Studio
Norwich Spine Clinic Visual identity / logo / website / copywriting ​ he Norwich Spine Clinic, led by Mr Am Rai, provides expert T assessment and treatment for a full range of spinal problems. www.norwichspineclinic.co.uk – We made this. The things we make
25
26
Special Design Studio
Spine Aid Visual identity / logo / website / copywriting Spine Aid is a charity that raises funds to help treat disadvantaged patients in the developing world who have severe spinal problems and disabilities. www.spineaid.co.uk – We made this.
The things we make
27
Wherry Yacht Charter Visual identity / logo / promotional brochures / copywriting / exhibition stands Wherry Yacht Charter takes care of the only surviving fleet of Norfolk Wherries – Hathor, Olive, Norada and White Moth. Its aims are to restore, maintain and preserve, and to commercially charter and enable education on the Wherries. www.wherryyachtcharter.org
28
Special Design Studio
Sail the Broads on an historic wherry yacht holiday
SAILING CREW PROVIDED NO EXPERIENCE NEEDED
VISUAL IDENTITY GUIDELINES
VISUAL IDENTITY GUIDELINES
LOGO TYPE / CLEAR SPACE / COLOURS / TYPEFACE / STREAM BRANDING / AVAILABLE FILES
VISUAL IDENTITY GUIDELINES
LOGO TYPE / CLEAR SPACE / COLOURS / TYPEFACE / STREAM BRANDING / AVAILABLE FILES
THE LOGO TYPE
WREN LOGO COLOURS
WREN THREE STREAM COLOURS
The Logo Type features the shape of a Wren silhouetted against the Sun. The word Wren is in full caps using the typeface Foundry Gridnik Medium. The supporting line ‘resourcing your projects’ uses Lubalin Graph BT Bold. This supporting line links Wren with FCC Environmental. The supporting line‘s use of blue, the typeface and the chevrons are all inherited from FCC’s branding. For further information about FCC branding see their brand guidelines.
PANTONE COLOUR MATCHING SYSTEM
PANTONE COLOUR MATCHING SYSTEM
PANTONE COLOUR MATCHING SYSTEM
PANTONE COLOUR MATCHING SYSTEM
PANTONE COLOUR MATCHING SYSTEM
WREN ORANGE
WREN BLUE
COMMUNITY ORANGE
BIODIVERSITY GREEN
HERITAGE TEAL
PANTONE 137 Always use the special spot colour to print wherever possible.
PANTONE 294 C100/M56/Y0/K18 R0 G86 B151 #005A9C
PANTONE PROCESS 49-1 C0/M70/Y100/K0 R255 G102 B0 #FF6600
PANTONE PROCESS 309-1 C20/M0/Y100/K0 R215 G223 B35 #D7DF23
PANTONE PROCESS 245-1 C100/M3/Y30/K30 R0 G126 B141 #007E8D
C0/M30/Y100/K0 (18-2) R255 G161 B0 #FFA100
This is the same blue that is used on FCC’s visual communications.
VISUAL IDENTITY GUIDELINES
LOGO TYPE / CLEAR SPACE / COLOURS / TYPEFACE / STREAM BRANDING / AVAILABLE FILES STREAM BRANDING
LOGO TYPE / CLEAR SPACE / COLOURS / TYPEFACE / STREAM BRANDING / AVAILABLE FILES THE TYPEFACES
WREN has three ‘streams’ within which it operates funding programmes. They are Community, Biodiversity and Heritage. We have applied a colour to these three streams to distinquish them from each other. We have also created a set of graphics so that these streams can be applied to communications material as required. These graphics are based on the FCC use of type and chevrons. We have added the WREN bird and sun to maintain the link to the overarching WREN brand.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Foundry Gridnik Medium Used for WREN on the logo and for selective use across communications material.
COMMUNITY LOGO CMYK/RGB Available as .eps and jpeg files.
WREN COLOUR LOGO 1 PMS WREN ORANGE PMS 137 / WREN BLUE PMS 294 For use where multiple special colours are available. WREN COLOUR LOGO 1 PMS/CMYK WREN ORANGE 137 / WREN BLUE C100/M56/Y0/K18 For use where one special colour is available. i.e. PMS 137 and the Wren blue prints in CMYK. WREN COLOUR LOGO 1 CMYK WREN ORANGE C0/M30/Y100/K0 WREN BLUE C100/M56/Y0/K18 For use where special colours are not available. WREN COLOUR LOGO 1 WEB WREN ORANGE R255 G161 B0 #FFA100 WREN BLUE R0 G86 B151 #005A9C For use on screen only. Not to be printed.
WREN COLOUR LOGO 2 PMS WREN ORANGE PMS 137 For use when the blue of logo 1 is affected by background colours. For use where special colours are available. WREN COLOUR LOGO 2 CMYK WREN ORANGE C0/M30/Y100/K0 For use when the blue of logo 1 is affected by background colours. For use where special colours are not available. WREN COLOUR LOGO 2 WEB WREN ORANGE R255 G161 B0 #FFA100 For use on screen only. Not to be printed.
BIODIVERSITY LOGO CMYK/RGB Available as .eps and jpeg files.
WREN SUPPORTING COLOURS PANTONE COLOUR MATCHING SYSTEM
PANTONE COLOUR MATCHING SYSTEM
PANTONE COLOUR MATCHING SYSTEM
PANTONE COLOUR MATCHING SYSTEM
SUPPORT GREEN 1
SUPPORT GREEN 2
SUPPORT GREEN 3
SUPPORT GREY
PANTONE PROCESS 313-3 C40/M30/Y100/K0 R168 G160 B56 #A8A038
PANTONE PROCESS 315-3 C40/M30/Y100/K30 R123 G120 B38 #7B7826
PANTONE PROCESS 308-1 C50/M30/Y100/K30 R107 G116 B42 #6B742A
PANTONE PROCESS 326-1 C90/M75/Y75/K0 R64 G86 B87 #405657
PANTONE COLOUR MATCHING SYSTEM
PANTONE COLOUR MATCHING SYSTEM
PANTONE COLOUR MATCHING SYSTEM
HERITAGE LOGO CMYK/RGB Available as .eps and jpeg files.
WREN THREE STREAM COLOURS COMMUNITY ORANGE PANTONE PROCESS 49-1 C0/M70/Y100/K0 R255 G102 B0 #FF6600
BIODIVERSITY GREEN PANTONE PROCESS 309-1 C20/M0/Y100/K0 R215 G223 B35 #D7DF23 WREN MONO LOGO MONO For use where only one colour is available. We have provided a mono black version that can be used on black and white publications. However, the colour can be changed depending on the design. An example of this would be if the logo were appearing alongside other logos and all of them needed to be in one colour.
WREN REVERSE LOGO REVERSE For use where the logo is required to appear reversed out of another colour. Shown here reversed out of black.
SUPPORT YELLOW 2
SUPPORT RICH BLACK
PANTONE PROCESS 1-1 C0/M5/Y100/K0 R255 G230 B0 #FFE600
PANTONE PROCESS 5-1 C0/M20/Y100/K0 R255 G203 B5 #FFCB05
PANTONE PROCESS 329-1 C0/M0/Y35/K100 R31 G29 B11 #1F1D0B
Used for selective use across communications material.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Lubalin Graph BT Bold Used for statements or headings accompanied by the FCC chevrons.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Helvetica Neue LT Std 75 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Helvetica Neue LT Std 55 Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Helvetica Neue LT Std 45 Light Used for communications material.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Arial Regular
HERITAGE TEAL PANTONE PROCESS 245-1 C100/M3/Y30/K30 R0 G126 B141 #007E8D
Used for internally generated communications such as letters.
WREN BIRD SILHOUETTE GRAPHIC Also available for use is the Wren bird. It can be coloured appropriately as required.
For further information contact specialdesignstudio.com on 01603 631107
30
SUPPORT YELLOW 1
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Foundry Gridnik Bold
For further information contact specialdesignstudio.com on 01603 631107
Special Design Studio
For further information contact specialdesignstudio.com on 01603 631107
For further information contact specialdesignstudio.com on 01603 631107
Cycle Tracks Traciau Beicio & Butterflies & Glöynnod Byw
What WREN looks for – Play Facilities for Children and Young People WREN is a not for profit business that awards grants to community and environmental projects across the UK. Funds are donated to WREN by FCC Environment part of a voluntary environmental tax credit scheme called the Landfill Communities Fund. Since 1988, WREN has granted over £150m to more than 6,500 projects which benefit people living within 10 miles of an FCC Environment landfill site.
WREN projects in Wales Prosiectau WREN yng Nghymru
Play & Leisure www.wren.org.uk
Reasons to be cheerful Annual Review 2011
390 Projects 1Year ANNUAL REVIEW 2010
WREN (Waste Recycling Environmental Limited) Visual identity / logo / annual review / publications / copywriting / email campaigns / exhibition materials WREN distributes funding received through the landfill waste tax from an organisation called FCC Environment. Last year they funded community, biodiversity and heritage projects in the UK to the tune of £14 million. www.wren.org.uk The things we make
31
Wagner &Me STEPHEN FRY
Winner
Wavelength Films Film poster design
Grand Prize Audience Choice Rhode Island International Film Festival 2010
Official Selection Vancouver International Film Festival 2010
Official Selection
Official Selection
Cambridge Film Festival 2010
Filmfest Hamburg 2010
Wavelength Films is an award-winning creative film company. Their first feature documentary, Stephen Fry: Wagner & Me, was an award winner selected for 5 international film festivals and was shown on BBC television. www.wagnerandme.com
32
www.wavelengthfilms.co.uk
Special Design Studio
Winner
Grand Prize Audience Choice Rhode Island International Film Festival 2010
Official Selection Vancouver International Film Festival 2010
Official Selection Cambridge Film Festival 2010
Official Selection Filmfest Hamburg 2010
Pocket Places Map+Guide Series Visual identity / app design Pocket Places publishes a wide range of travel app titles from regional guides to individual attractions. We designed the new Map+Guide series which focuses on specific regions and counties. www.pocketplaces.co.uk
The things we make
33
HUW COSTIN SOMETHING/NOTHING
HUW COSTIN MOVE TO THE CITY
HUW COSTIN EVERGREEN
HUW COSTIN DISCONNECTED
Huw Costin Visual identity / record sleeve design Huw Costin is a British singer-songwriter who has worked with both Brian Eno and Mark Lanegan. Also known for his output with leftfield disco artists Smith & Mudd as well as rock bands Manatee, The Kull and Earth The Californian Love Dream. www.huwcostin.com
34
Special Design Studio
Wine merchants, music makers, book publishers, energy savers, film makers, house designers, art dealers, pant EMBROIDERERS, service providers, change catalysts, spine surgeons, app developers, grant givers, boat restorers, guitar makers, legal experts AND educators. Whatever OUR CLIENTS DO, we help THEM communicate with clarity, purpose AND personality.
Special Design Studio Graphic design+digital practice Gallery 95, 93-95 King Street Norwich NR1 1PH 01603 631107 info@specialdesignstudio.co.uk www.specialdesignstudio.co.uk Special Design Studio Limited. Registered in England & Wales 06679402. Printed by Anglia Print Ltd.
The solution Thinking & doing Exploration & research Experience Creative subconscious