Elite Livestock Auctions

TIPS TO IMPROVE YOUR

ONLINE AUCTION

Written by: Libby Tyrell - Manager, Stocklive.

LOT INFORMATION

• Providing your sale information as early as possible will enable maximum time for distribution and promotion to potential buyers.

VIDEOGRAPHY & PHOTOGRAPHY

Online Bidding represents one of the fastest-growing promotional and marketing tools in the auction profession, with the click of a button your livestock auction can be accessed anywhere in the world.

With each and every Speckle Park stud sale being offered to bidders in an online format nowadays, it is critical that sellers use the online platform to the fullest to maximise both reach and engagement from bidders.

The following are some simple tips to help you improve the success of your online auction:

INTERNET

• Internet speed tests are non-negotiable. For a seamless online auction, Elite Livestock

Auctions recommends and requires an upload and download speed of at least 10MBS.

• We recommend you test your internet speed at the location of the sale at the time of booking your auction. Early detection allows sufficient time for boosting solutions to be resolved and prevents issues on auction day. • Transparency – the more information provided, the better. This gives prospective buyers confidence to purchase.

• Minimum 30 second long videos for each lot are recommended. Buyers want to see the feet and legs of cattle and to watch them walk – this shows off both frame and temperament.

Videos are of particular importance to buyers who cannot view the cattle in person before or on auction day.

• Position the livestock before you take the photo.

Aim for a full side view, a three-quarter view or both – with the animal looking alter. The head should be positioned high (not below the backline), looking straight ahead and the stance should be solid.

• Ensure the livestock are in full sun or full shade when photographing or videoing to ensure consistency of the images.

We are here to help, contact us on 1300 259 742