Marketing & Events Sub-Committee

MARKETING & EVENTS

SUB-COMMITTEE REPORT

Having held our first meeting as a newly formed team on 4 June 2022, the Marketing and Events SubCommittee (‘MESC’) hit the ground running.

With our focus being on assisting SPI in achieving its strategic objectives, our initial focus has been on increasing awareness and boosting member engagement and involvement.

The MESC resolved to revive the SPI Newsletter to provide our valued members and partners with important updates on a quarterly basis, in between editions of the SPI Magazine. Two volumes of the new Newsletter, now titled “The Specktator”, have been issued and appear to have been well received.

There has been an increased presence on social media which has included SPI specific content, other events and advertisements on behalf of our members. We have seen an encouraging increase in both reach and engagement on this front.

With several of our MESC members being located in Queensland, the Ekka provided a great opportunity for some hands-on event management. Following completion of the Speckle Park judging, the MESC hosted nibblies in the aisle of the Speckle Park area which was well attended and received and provided a great opportunity for everyone to relax and interact after a busy day in the ring. The following night, the MESC hosted a social dinner at the Norman Hotel which was attended by over 50 of our members and connections. During the night, a fundraising auction was held which had a fantastic level of support. Thank you to all those who donated items for the auction and to those who supported the event by bidding and/or purchasing the various lots.

The MESC is working closely with the Sydney RAS Sub-Committee, with some of our members having travelled to the Sydney Showgrounds, to assist with planning and preparations for the Speckle Park feature breed events at next year’s Sydney Royal Easter Show. Due to the wonderful exposure this event will provide for the Speckle Park breed, there is a significant amount of work involved and we are looking forward to working with the Sydney RAS Sub-Committee in bringing this all to life.

There are lots more projects in various stages which we will provide more information on as we progress.

This Magazine has been the largest project the MESC has undertaken to date. The MESC appreciates the support of our advertisers and those who have supplied content for inclusion. We hope you find this to be both informative and entertaining and encourage constructive feedback and suggestions for future publications.