Publicity Report
INDEX The Spetses Mini Marathon in Numbers
12
Winners 2015 24 Communication Material 2015 37 Events - 2015 57 Press-Publicity, 2015 113 Web-Publicity, 2015 161
Founder and President of SMM, Marina Coutarelli being honoured by all the sponsors on the occasion of the fifth anniversary of the event.
SPETSES MINI MARATHON Publicity Report 2015
(visitors)
Spetses mini Marathon in numbers (Visitors) 10.000
Επισκέπτες
9.500
9.000
Επισκέπτες
Επισκέπτες 8.000
6.000
4.000
2 000 2.000
2.000
Επισκέπτες από το εξωτερικό
1.000 Επισκέπτες από το εξωτερικό
300 0
Εθελοντές 2014
12
365 Εθελοντές 2015
(participants)
Spetses mini Marathon in numbers (Participants)
7.000
6,800 , 6,500 6.000
5K Τρέξιμο
5.000
5K Τρέξιμο
4.000 25K Τρέξιμο Τ έξ
25K Τρέξιμο
10Κ Τρέξιμο ρ ξμ
ρ ξμ 10Κ Τρέξιμο
5.000 μ. Κολύμβηση
5.000 μ. Κολύμβηση
3.000 μ. Κολύμβηση
3.000 μ. Κολύμβηση
Παιδικοί Αγώνες Δρόμου
Παιδικοί Αγώνες Δρόμου
Παιδικό Κολύμπι 150 μ.
Παιδικό Κολύμπι 150 μ.
3.000
2.000
1.000
0 2014
2015
Publicity Report 2015 // 13
SPETSES MINI MARATHON Publicity Report 2015
14
Publicity Report 2015 // 15
SPETSES MINI MARATHON Publicity Report 2015
SPETSES MINI MARATHON WEBSITE 17.152 unique visitors 66.332 impressions 00:04:36 average time on site Facebook 28K fans (largest Facebook page for non-professional athletic events) 1.759.385 people reached on FB 3.160.917 impression on FB 80.524 likes, comments, shares 92.785 people talking about Spetses mini Marathon 14 videos: 2.143 likes / 87.379 views / 416.330 people reached Instagram 7.390* fans (largest Instagram account for non-professional athletic events) * #spetsesminimarathon ==> 3.104 posts * #spetsesminimarathon2015 ==> 210 posts * #spetsesmarathon ==> 713 posts * #2winis2participate ==> 2.193 *(at the time of print) 16
SITES & BLOGS
gazzetta
protothema
huffingtonpost
star
kathimerini
news.travelling
tanea
tornosnews
tovima
tourismtoday
in.gr
trinews
newsbeast
ladylike
novasports
fayscontrol
sentragoal
runningnews
sport24
oneman
traveldailynews
and over 70 re-publications in smaller news outlets.
Online: Over 6.400.000 impressions from all major news, athletic and sports sites and blogs Publicity Report 2015 // 17
SPETSES MINI MARATHON Publicity Report 2015
KATHIMERINI 3 MENTIONS
PROTO THEMA 3 PAGES
TA NEA 1 PAGE
REAL NEWS 1 PAGE
HELLO 1 PAGE, 2 MENTIONS
BUSINESS TODAY 4 MENTIONS
ESPRESSO 1 MENTION
NEXT DEAL 1 PAGE
EFIMERIDA TON SYNTAKTON 1 PAGE
RETAIL TODAY 2 PAGES
PEOPLE 6 PAGES
NETFAX 1 PAGE
ATHENS VOICE 1 MENTION
PARASKINIO 1 PAGE
MEN’S HEALTH 3 MENTIONS
BHMAGAZINO 1 PAGE
FOS 1 MENTION
TVETHNOS 1 PAGE
DAILY FAX 7 MENTIONS
YOU 2 MENTIONS
I VRADINI TIS KIRIAKIS 1 MENTION
GYNAIKA 2 PAGES
KYRIAKATIKI DIMOKRATIA 1 PAGE
Print: 800.800 copies= 2.162.000 readers from 23 publications! 18
RADIO
Referency announcement 29/09 NOVASPORT FM (94,6)
Interview 29/09 MLC NOVASPORT FM (94,6)
Interview 4/10 MLC ERASPORT (101,8)
Interview 4/10 MLC SPORT24 (103,3)
Interview 12/10 MLC VIMA FM (99.5)
Radio: In total, 510.000 listeners of 5 radio interviews
Publicity Report 2015 // 19
SPETSES MINI MARATHON Publicity Report 2015
TV
13/10/2015 ERT1 SMM feat
13/10/2015 SKAI SMM feat. sport show Goal without boarders
14/10/2015 Star Channel Prime Time News
13/10/2015 MEGA TV Prime Time News
20
16/10/2015 OTE TV SMM feat.
19/10/2015 SKAI SMM feat. sport show Goal without boarders
21/10/2015 MEGA TV Prime Time News
TV: 2.854.137 tv viewers saw Spetses mini Marathon reports on 7 shows
Publicity Report 2015 // 21
SPETSES MINI MARATHON Publicity Report 2015
The overall winners of Spetses mini Marathon 2015 25K RUN MEN NAME
WOMEN YEAR OF BIRTH
TIME
GRIGORIS SKOULARIKIS
1981
01:36:49
IOANNIS VAFEIADIS
1988
01:42:18
GIORGOS VALAVANIS
1980
01:42:53
NAME
YEAR OF BIRTH
TIME
DENIZ DIMAKI
1977
01:43:24
MAGDA GAZEA
1977
01: 43:24
PENELOPE DRAKOPOULOU
1979
01:59:18
10K RUN MEN NAME
WOMEN YEAR OF BIRTH
TIME
KOSTAS DROSOS
1985
00:34:16
NIKOS DIMITRIADIS
1970
00:35:28
DIMITRIS DRITSAKOS
1976
00:36:21
NAME
YEAR OF BIRTH
TIME
EMMANOUELA MARGARONI
1991
00:41:21
TANIA GOUPOU
1977
00:44:14
CORDELIA MADDEN
1986
00:44:31
YEAR OF BIRTH
TIME
5K RUN MEN NAME
WOMEN YEAR OF BIRTH
TIME
NAME
KOSTAS NAKOPOULOS
1980
00:14:39
ROI DANALI APOSTOLOPOULOU
1977
00:17:00
KOSTAS DROSOS
1985
00:14:51
CARLY KILLAM
1984
00:17:41
CHARALAMBOS KONSTANTINIDIS
1974
00:15:26
ANDRIA DRAKAKI
1992
00:17:50
5.000m SWIM MEN NAME
WOMEN YEAR OF BIRTH
TIME
NIKOLAOS SIMANTIRAS
1991
01:10:41
ADAM TSATIRAS
1998
01:14:05
ANGELOS POALAS
1999
01:14:06
YEAR OF BIRTH
TIME
GEORGIOS DANIHL
1985
00:39:04
KYRIAKOS PAPANGELIS
2000
00:41:46
MIKE ARGYRIS
1969
00:43:20
NAME
YEAR OF BIRTH
TIME
VICKY KOUVELI
1968
01:25:31
ELLI MANTHA
1996
01:25:31
ANGELA MARLAGOUTSOU
1980
01:49:42
YEAR OF BIRTH
TIME
AIKATERINI GKIONI
2000
00:41:53
KATERINA THOMADAKI
1999
00:45:30
MARIA KLADI-MAROUDA
1995
00:46:28
3.000m SWIM MEN NAME
24
WOMEN NAME
25K & 10K RUNS + 5.000m SWIM (ULTRA-SMM) MEN NAME
WOMEN YEAR OF BIRTH
TIME
MANOUSOS VIZYRAKIS
1973
04:09:14
SOTIRIOS DEDES
1975
04:56:38
ATHANASIOS DIMAKIS
1979
04:58:54
RUNNING TEAMS
NAME MANIA BIKOF
Α/Α
TEAM
1
NN RUNNING TEAM
2
HOLMES PLACE
3
DOLPHIN CAPITAL
YEAR OF BIRTH 1970
TIME 05:38:53
Publicity Report 2015 // 25
Communication Material
SPETSES MINI MARATHON Publicity Report 2015 • COMMUNICATION MATERIAL
logo
38
poster
Publicity Report 2015 // 39
SPETSES MINI MARATHON Publicity Report 2015 • COMMUNICATION MATERIAL
CENTRAL BANNERS
40
REGISTRATION BANNERS
REGISTRATION
KIDS REGISTRATION
ΓΡΑΜΜΑΤΕΙΑ ΑΓΩΝΩΝ
ΓΡΑΜΜΑΤΕΙΑ ΠΑΙΔΙΚΩΝ ΑΓΩΝΩΝ
Gold Sponsor
Gold Sponsor
Telecoms Provider Sponsor
Pasta Night Sponsor
Beauty Partner
Athletics Sponsor
Wellness Partner
Technology Partner
Hospitality Partner
Telecoms Provider Sponsor
Pasta Night Sponsor
Beauty Partner
Athletics Sponsor
Wellness Partner Supporters
Communication Sponsors
Supporters
Communication Sponsors
Technology Partner
Prize Sponsor
Under the Auspicies
Initiative Body
Prize Sponsor
Under the Auspicies
Initiative Body
Contributors
Hospitality Partner
Contributors
Publicity Report 2015 // 41
SPETSES MINI MARATHON Publicity Report 2015 • COMMUNICATION MATERIAL
FLAGS
42
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SPETSES MINI MARATHON Publicity Report 2015 • COMMUNICATION MATERIAL
BIBS
44
A5 FLYER PROGRAMME
Publicity Report 2015 // 45
SPETSES MINI MARATHON Publicity Report 2015 • COMMUNICATION MATERIAL
LOCAL MERCHANTS POSTER
46
LOCAL MERCHANTS INFORMATION BROCHURE
Publicity Report 2015 // 47
SPETSES MINI MARATHON Publicity Report 2015 • COMMUNICATION MATERIAL
MEDALS & TROPHIES
48
RACE T-SHIRTS
Publicity Report 2015 // 49
SPETSES MINI MARATHON Publicity Report 2015 • COMMUNICATION MATERIAL
MERCHANDIZING
50
SWIMMING CAPS
Publicity Report 2015 // 51
SPETSES MINI MARATHON Publicity Report 2015 • COMMUNICATION MATERIAL
WEB SITE
52
Publicity Report 2015 // 53
SPETSES MINI MARATHON Publicity Report 2015 • COMMUNICATION MATERIAL
RACE T-SHIRT
54
Events • Volunteer Briefing • Athletes visit the Local Spetses School in honour of the Official Schoolday for Athletics • Kids Swimming Competition 150m & 300m • Awards Ceremony for the kids’ Swimming competition • Sunset Yoga for Runners with Athanasia Tsoumeleka and Holmes Place Team • Inauguration and Awards Ceremony at Spetses Municipal Hall • Alexandros Patounis, Holmes Place #charity4U Ambassador swims around the island • Cross Spetses Channel Swimming Competition 3.000m • Cross Spetses Channel Swimming Competition 5.000m • Spetsiot Treats by the Women’s Association of Spetses • My 1st SMM (0-5 years old) • Children’s Race 500m & 1000m • Awards ceremony for the children’s Races (Bouboulina Museum) • 10K Race • Swimming and 10K Run Competitions Awards Ceremony • MELISSA Pasta Night • Ν. Portokaloglou Live concert (Bouboulina Museum Festival) • 25K Race • 5K Race • 25K & 5K Awards Ceremony
SPETSES MINI MARATHON Publicity Report 2015 • EVENTS
Wednesday 7th October Volunteer Briefing #INSPIRE & BE INSPIRED Volunteer Motto
58
Friday 9th October Athletes visit the Local Spetses School in honour of the Official Schoolday for Athletics
Publicity Report 2015 // 59
SPETSES MINI MARATHON Publicity Report 2015 • EVENTS
Friday 9th October Kids’ Swimming Competition 150m & 300m
60
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SPETSES MINI MARATHON Publicity Report 2015 • EVENTS
Friday 9th October Awards Ceremony for the kids’ Swimming competition
62
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SPETSES MINI MARATHON Publicity Report 2015 • EVENTS
Friday 9th October Sunset Yoga for Runners with Athanasia Tsoumeleka and Holmes Place Team
64
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SPETSES MINI MARATHON Publicity Report 2015 • EVENTS
Friday 9th October Inauguration and Awards Ceremony at Spetses Municipal Hall
66
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SPETSES MINI MARATHON Publicity Report 2015 • EVENTS
Saturday 10th October Alexandros Patounis, Holmes Place #charity4U Ambassador swims around the island of Spetses, raising money for Make-A-Wish and Floga, supported by coach Nikos Gemelos and swimmers from the National Greek Team
68
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70
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72
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SPETSES MINI MARATHON Publicity Report 2015 • EVENTS
Saturday 10th October Cross Spetses Channel Swimming Competition 3.000m
74
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SPETSES MINI MARATHON Publicity Report 2015 • EVENTS
Saturday 10th October Cross Spetses Channel Swimming Competition 5.000m
76
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SPETSES MINI MARATHON Publicity Report 2015 • EVENTS
Saturday 10th October Spetsiot Treats by the Women’s Association of Spetses
78
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SPETSES MINI MARATHON Publicity Report 2015 • EVENTS
Saturday 10th October My 1st SMM (0-5 years old)
80
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SPETSES MINI MARATHON Publicity Report 2015 • EVENTS
Saturday 10th October Children’s Race 500m & 1000m
82
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SPETSES MINI MARATHON Publicity Report 2015 • EVENTS
Saturday 10th October Awards ceremony for the children’s Races (Bouboulina Museum)
84
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SPETSES MINI MARATHON Publicity Report 2015 • EVENTS
Saturday 10th October 10K Race
86
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SPETSES MINI MARATHON Publicity Report 2015 • EVENTS
Saturday 10th October Swimming and 10K Run Competitions Awards Ceremony
88
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90
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92
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94
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SPETSES MINI MARATHON Publicity Report 2015 • EVENTS
Saturday 10th October MELISSA Pasta Night
96
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SPETSES MINI MARATHON Publicity Report 2015 • EVENTS
Saturday 10th October Ν. Portokaloglou Live concert (Bouboulina Museum Festival)
98
Publicity Report 2015 // 99
SPETSES MINI MARATHON Publicity Report 2015 • EVENTS
Sunday 11th October 25K Race
100
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SPETSES MINI MARATHON Publicity Report 2015 • EVENTS
Sunday 11th October 5K Race
102
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SPETSES MINI MARATHON Publicity Report 2015 • EVENTS
Sunday 11th October 25K & 5K Awards Ceremony
104
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106
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108
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110
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Press Publicity
SPETSES MINI MARATHON Publicity Report 2015 • Publicity
press
KATHIMERINI SEPTEMBER 17th, 2015
114
NETFAX SEPTEMBER 17th, 2015
Publicity Report 2015 // 115
SPETSES MINI MARATHON Publicity Report 2015 • Publicity
press
RETAILTODAY SEPTEMBER 17th, 2015
116
ta nea SEPTEMBER 18th, 2015
Publicity Report 2015 // 117
SPETSES MINI MARATHON Publicity Report 2015 • Publicity
press
BUSINESSTODAY SEPTEMBER 18th, 2015
118
DAILYFAX SEPTEMBER 18th, 2015
Publicity Report 2015 // 119
SPETSES MINI MARATHON Publicity Report 2015 • Publicity
press
HELLO SEPTEMBER 23rd, 2015
120
ESPRESSO SEPTEMBER 26th, 2015
Publicity Report 2015 // 121
SPETSES MINI MARATHON Publicity Report 2015 • Publicity
press
ΕFIMERIDA TON SINTAKTON SEPTEMBER 26th, 2015
122
ESPRESSO SEPTEMBER 26th, 2015
Publicity Report 2015 // 123
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press
124
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press
126
athens voice OCTOBER 1st, 2015
Publicity Report 2015 // 127
SPETSES MINI MARATHON Publicity Report 2015 • Publicity
press
MEN’S HEALTH OCTOBER 1st, 2015
128
FOS OCTOBER 4th, 2015
Publicity Report 2015 // 129
SPETSES MINI MARATHON Publicity Report 2015 • Publicity
press
DAILYFAX OCTOBER 13rd, 2015
130
NETFAX OCTOBER 13rd, 2015
Publicity Report 2015 // 131
SPETSES MINI MARATHON Publicity Report 2015 • Publicity
press
DAILYFAX OCTOBER 14th, 2015
132
HELLO OCTOBER 14th, 2015
Publicity Report 2015 // 133
SPETSES MINI MARATHON Publicity Report 2015 • Publicity
press
BUSINESS TODAY OCTOBER 14th, 2015
134
RETAILTODAY OCTOBER 14th, 2015
Publicity Report 2015 // 135
SPETSES MINI MARATHON Publicity Report 2015 • Publicity
press
BUSINESS TODAY OCTOBER 15th, 2015
136
NEXTDEAL OCTOBER 15th, 2015
Publicity Report 2015 // 137
SPETSES MINI MARATHON Publicity Report 2015 • Publicity
press
DAILY FAX OCTOBER 16th, 2015
138
KATHIMERINI OCTOBER 17th, 2015
Publicity Report 2015 // 139
SPETSES MINI MARATHON Publicity Report 2015 • Publicity
press
I VRADINI TIS KIRIAKIS OCTOBER 18th, 2015
140
KYRIAKATIKI DIMOKRATIA OCTOBER 18th, 2015
Publicity Report 2015 // 141
SPETSES MINI MARATHON Publicity Report 2015 • Publicity
press
PEOPLE OCTOBER 18th, 2015
142
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SPETSES MINI MARATHON Publicity Report 2015 • Publicity
press
PROTO THEMA OCTOBER 18th, 2015
144
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SPETSES MINI MARATHON Publicity Report 2015 • Publicity
press
PROTO THEMA OCTOBER 18th, 2015
146
PARASKINIO OCTOBER 24th, 2015
Publicity Report 2015 // 147
SPETSES MINI MARATHON Publicity Report 2015 • Publicity
press
BHMAGAZINO OCTOBER 25th, 2015
148
TVΕΘΝΟΣ OCTOBER 25th, 2015
Publicity Report 2015 // 149
SPETSES MINI MARATHON Publicity Report 2015 • Publicity
press
DAILY FAX OCTOBER 26th, 2015
150
DAILY FAX OCTOBER 27th, 2015
Publicity Report 2015 // 151
SPETSES MINI MARATHON Publicity Report 2015 • Publicity
press
HELLO OCTOBER 27th, 2015
152
YOU OCTOBER 27th, 2015
Publicity Report 2015 // 153
SPETSES MINI MARATHON Publicity Report 2015 • Publicity
press
YOU OCTOBER 27th, 2015
154
GYNAIKA NOVEMBER 1st, 2015
Publicity Report 2015 // 155
SPETSES MINI MARATHON Publicity Report 2015 • Publicity
press
GYNAIKA NOVEMBER 1st, 2015
156
SARONIC magazine NOVEMBER 1st, 2015
Publicity Report 2015 // 157
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press
158
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Web Publicity
SPETSES MINI MARATHON Publicity Report 2015 • Publicity
INTERNET
www.brandnews. gr SEPTEMBER 14th, 2015
162
www.enikonomia.gr SEPTEMBER 15th, 2015
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INTERNET
www.skai.gr SEPTEMBER 15th, 2015
164
www.huffingtonpost.gr SEPTEMBER 16th, 2015
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INTERNET
www.newsbeast.gr SEPTEMBER 16th, 2015
166
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SPETSES MINI MARATHON Publicity Report 2015 • Publicity
INTERNET
www.sport24.gr SEPTEMBER 16th, 2015
168
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INTERNET
www.poshfashionnews.com SEPTEMBER 16th, 2015
170
www.athinorama.gr SEPTEMBER 17th, 2015
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INTERNET
www.cosmopoliti.com SEPTEMBER 17th, 2015
172
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INTERNET
www.cosmopoliti.com SEPTEMBER 17th, 2015
174
www.ladylike.gr SEPTEMBER 17th, 2015
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INTERNET
176
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INTERNET
www.fayscontrol.gr SEPTEMBER 17th, 2015
178
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INTERNET
www.menshealth.gr SEPTEMBER 17th, 2015
180
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INTERNET
www.popaganda.gr SEPTEMBER 17th, 2015
182
www.tovima.gr SEPTEMBER 17th, 2015
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INTERNET
www.yes-i-do.gr SEPTEMBER 17th, 2015
184
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INTERNET
www.marketingweek.gr SEPTEMBER 18th, 2015
186
www.sportandbusiness.gr SEPTEMBER 18th, 2015
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INTERNET
www.kathimerini.gr SEPTEMBER 18th, 2015
188
www.runningnews.gr SEPTEMBER 18th, 2015
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INTERNET
190
www.peoplegreece.com SEPTEMBER 20th, 2015
Publicity Report 2015 // 191
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INTERNET
192
www.enikonomia.gr SEPTEMBER 21st, 2015
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INTERNET
www.greekguide.com SEPTEMBER 21st, 2015
194
www.traveldailynews.gr SEPTEMBER 21st, 2015
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INTERNET
www.deluxemagazine.gr SEPTEMBER 23rd, 2015
196
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INTERNET
www.cnn.com SEPTEMBER 25th, 2015
198
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INTERNET
www.tresorhotels.com SEPTEMBER 25th, 2015
200
www.efsyn.gr SEPTEMBER 27th, 2015
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INTERNET
www.peoplegreece.com SEPTEMBER 27th, 2015
202
www.skai.gr SEPTEMBER 27th, 2015
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INTERNET
www.visitgreece.gr SEPTEMBER 28th, 2015
204
www.huffingtonpost.gr SEPTEMBER 29th, 2015
Publicity Report 2015 // 205
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INTERNET
papelle.gr SEPTEMBER 30th, 2015
206
www.insuranceworld.gr SEPTEMBER 30th, 2015
Publicity Report 2015 // 207
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INTERNET
www.SportandBusiness.gr OCTOBER 1st, 2015
208
www.tovima.gr OCTOBER 2nd, 2015
Publicity Report 2015 // 209
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INTERNET
www.businessnews.gr OCTOBER 2nd, 2015
210
www.sport24.gr OCTOBER 2nd, 2015
Publicity Report 2015 // 211
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INTERNET
www.sport24.gr OCTOBER 4th, 2015
212
www.visitgreece.gr OCTOBER 5th, 2015
Publicity Report 2015 // 213
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INTERNET
www.sport24.gr OCTOBER 7th, 2015
214
www.in2mobile.gr OCTOBER 7th, 2015
Publicity Report 2015 // 215
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www.novasports.gr OCTOBER 8th, 2015
216
www.runnermagazine.gr OCTOBER 9th, 2015
Publicity Report 2015 // 217
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INTERNET
www.runningnews.gr OCTOBER 11th, 2015
218
www.argonafplia.gr OCTOBER 11th, 2015
Publicity Report 2015 // 219
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INTERNET
www.skai.gr OCTOBER 12th, 2015
220
www.sofokleousin.gr OCTOBER 12th, 2015
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INTERNET
www.zarpanews.gr OCTOBER 12th, 2015
222
www.MarketingWeek.gr OCTOBER 13th, 2015
Publicity Report 2015 // 223
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INTERNET
www.Likewoman.gr OCTOBER 13th, 2015
224
www.cosmopoliti.com OCTOBER 13th, 2015
Publicity Report 2015 // 225
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INTERNET
www.HUFFINGTONPOST.GR OCTOBER 13th, 2015
226
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INTERNET
www.emea.gr OCTOBER 13th, 2015
228
www.news247.gr OCTOBER 13th, 2015
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INTERNET
www.ladylike.gr OCTOBER 13th, 2015
230
www.newsbeast.gr OCTOBER 13th, 2015
Publicity Report 2015 // 231
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INTERNET
232
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INTERNET
234
www.sport24.gr OCTOBER 13th, 2015
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INTERNET
236
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INTERNET
238
www.tanea.gr OCTOBER 13th, 2015
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INTERNET
www.thrakisports.gr OCTOBER 13th, 2015
240
www.epixeirw.gr OCTOBER 14th, 2015
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INTERNET
www.businessnews.gr OCTOBER 14th, 2015
242
www.fayscontrol.gr OCTOBER 14th, 2015
Publicity Report 2015 // 243
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INTERNET
244
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INTERNET
246
www.gazzetta.gr OCTOBER 14th, 2015
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www.tourismtoday.gr OCTOBER 14th, 2015
248
www.haniotika-nea.gr OCTOBER 14th, 2015
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www.newsbeast.gr OCTOBER 15th, 2015
250
www.we24.gr OCTOBER 15th, 2015
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www.thatslife.gr OCTOBER 19th, 2015
252
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www.naftemporiki.gr OCTOBER 20th, 2015
254
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www.protothema.gr OCTOBER 22th, 2015
256
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258
20151023_BUSINESSNEWS OCTOBER 22nd, 2015
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WWW.YOUWEEKLY.GR OCTOBER 23rd, 2015
260
www.womenonly.gr NOVEMBER 2nd, 2015
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262
www.advertising.gr OCTOBER 26th, 2015
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264