How To Check If Your Business Needs a Mobile App?

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How To Check If Your Business Needs a Mobile App? Almost every small and big businesses around us is getting a mobile application developed for their online thing. But do they really add functionality to the mobileoptimized website? Well, it is found that most of the applications are not up to the mark and lack engagement and thus it fails to attract users.

Letâ&#x20AC;&#x2122;s check how to determine whether your business needs a mobile application or not. According to Statista, Google Play store is home to 3.5 million apps and the App store is home to over 2.2 million. Here are 7 questions which you can ask before you approach any mobile app development service provider. ď&#x201A;ˇ Check if your website optimized enough for the mobile This the first thing which you need to consider and it is a good idea to check how your companyâ&#x20AC;&#x2122;s website is performing on mobile devices. If you have not yet upgraded to responsive look do it immediately. A responsive web design can enhance user experience on devices and these responsive web themes are available over WordPress and Shopify.

 Check if your competitors have apps If your competitor has apps, scan the relevant information from the app stores. Data like the number of downloads, user reviews and ratings should offer you relevant information on how your competitor’s app is performing. This will help you to determine what enhanced functionality you need to offer to them.  How can your app solve customer problem? There are hundreds of apps coming up every year and most of them are of no use to the customers. You have to think of a unique solution which will help the customers of the sector or industry you belong to.  Retaining customer data simplify the conversions? One prime reason why mobile commerce sales conversion rates are still behind is that of the uncoordinated information such as billing and shipping addresses on a mobile device. If your business depends on repeat customers, skipping the tedious entry of information while using an app may lead to increased sales.  Do you want to offer a customer loyalty program? This customer loyalty program will be your trump card to attract more customer. It will also make it easy to reward your customers with discounts, coupons, and other incentives.  Are you willing to use user-generated information for custom marketing purposes? Consider developing functionality on the mobile app that will allow your customers to share content, such as photos and video, featuring your products across social media platforms. This will further help you to make a custom marketing strategy targeting the customer.  Do you want to build an app that uses the functionality of mobile devices? Apps that use the inbuilt functions of mobile devices, such as a camera or accelerometer, are very popular with users. These offer an enhanced user experience that a website can’t match. If you are agreeing to most of the above point, then it’s a high-time to plunge on the app development. We hope, this short blog will come handy to you. For any technical guidance, you can contact us anytime!

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