THE CYCLING FESTIVAL
OLYMPIA, LONDON 12–14 MAY 2017 THECYCLINGFESTIVAL.COM
CONTENTS
JOIN THE RIDE FAST FACTS OUR VISITORS PARTNERS MARKETING CAMPAIGN A PRESS WORTHY EVENT TAKING PART TALK TO US 04
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“SPIN LONDON IS MORE THAN A CYCLE SHOW, IT’S A FESTIVAL EVENT WITH A FESTIVAL ATMOSPHERE. FROM TALKS TO INVENTIONS THAT HAVEN’T EVEN BEEN COMMERCIALISED YET, TO AMAZING STANDS AND PRODUCTS, TO CREATING YOUR OWN SADDLE…THERE’S SO MUCH HERE. IT’S THE KIND OF BIKE SHOW THAT I LIKE TO ATTEND.” Chris Boardman MBE Olympic and Tour de France champion and Spin Keynote Speaker 2016
JOIN THE RIDE
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Spin – The Cycling Festival, is the ultimate celebration of cycling, fashion, design, innovation and culture, offering both established and start-up cycling brands a progressive alternative to the traditional trade and consumer show model. Now in its fifth year, Spin has grown every year since its inception, a reflection of the growing cycling market within the UK and London in particular. The show is a cultural shopping experience for all types of cyclists; presenting an inspiring range of bikes, brands, experts and innovators related to a cycling lifestyle. In 2017, The Cycling Festival will feature over 150 exhibitors with dedicated platforms for world-leading road and urban bike marques plus the very latest cycling fashion, accessories, design and technology. Our audience loves the breadth of editorial content at the show. 2016’s line-up included stunt teams, art installations, frame-building workshops, live screenings of the Giro d’Italia, thought-provoking and inspirational talks from cycling figureheads, plus exclusive theatre performances, artisan coffee, craft beer and lots more.
FAST FACTS
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→→ 15,000 cyclists will visit Spin in 2017 →→ 150 cycling brands take part →→ Europe’s fastest-growing bike event →→ National venue serving London and the Home Counties →→ Dedicated sections for road, urban, fashion, technology, art, innovation →→ Supported by leading cycling media and industry figureheads New Venue Spin has found a new home for 2017 in Olympia London. Olympia is one of London’s most iconic event venues, welcoming millions of visitors to thousands of events since its opening in 1886. With over 7000sqm of exhibition space, and excellent transport links, secure bike parking, and a professional event support team, Olympia is the obvious choice for Spin as it continues to establish itself as the number one cycle show in London.
OUR VISITORS
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Interests Cycling Art
29%
Road Bikes
58%
Urban Bikes
32%
Cycling Fashion
38%
Cycling Technology
38%
Cycling Accessories
41%
Interested in the whole event
95%
of visitors are cyclists
73%
of visitors purchased an item at Spin
85%
of visitors would recommend Spin to a friend
82%
Male 70%
Female 30%
Age range 16-24 years old
4%
25-34 years old
33%
35-44 years old
28%
45-54 years old
19%
55-64 years old
12%
65+ years old
4%
Why our visitors cycle For fitness
82%
For commuting
64%
Sociable weekend rides with friends
57%
Ad hoc usage to get from A to B
39%
Training for a race or races
39%
For fun
16%
“THIS IS THE FIRST EVENT I’VE EVER BEEN TO WHERE I THOUGHT I’D LIKE TO SPEND LONGER THERE. I WAS SO SORRY TO GO! THE EXHIBITORS AT SPIN WERE SO FRIENDLY AND THE WHOLE LAYOUT, VIBE AND PRODUCT RANGE WERE OUTSTANDING.” Amelia Spin London visitor 2016
“SPIN IS A FANTASTIC EVENT, IT’S REALLY RELAXED AND FUN, AND IS PERFECT FOR OUR BRAND. THE VENUE HAS BEEN RAMMED FROM OPENING RIGHT THROUGH TO THE END OF THE DAY. AN OUT AND OUT GREAT SHOW FROM START TO FINISH.” Alex Rowling Chicken Cycle Kit/Cinelli
PARTNERS
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Spin has the support of some of cycling’s most prominent media:
Bikeradar.com Bikeradar is the world’s largest and most comprehensive source of cycling products and news, attracting 2.4million unique users per month.
Cycling Plus Leading the cycling boom, Cycling Plus is packed with unrivalled reviews of the latest road bikes, gear, routes and rides. With a circulation of 48,965, Cycling Plus is the No.1 cycling magazine in the U.K.
Urban Cyclist For riders who appreciate style over speed and ride in the city for the joy of it. Every issue is a celebration of cycling.
Mountain Biking UK Britains best-selling mountain biking magazine, MBUK has a reach of over 70,000 per issue.
Procycling Brings you the colour, action and drama of the world’s most spectacular sport. Very high net worth readership and boasts relationships with the world’s leading cyclists.
Eurosport Eurosport connects fans and athletes with the greatest sports events. Its online platform, Eurosport. com, is Europe’s No.1 online sports news website, attracting up to 23 million visitors each month.
Spin is proud to be a part of London’s cycling community. Our show partners and collaborators include:
MARKETING CAMPAIGN 11
Our marketing campaign offers our exhibitors great brand exposure to a relevant audience: 1,000,000 impressions from our targeted digital marketing campaign
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450,000 OTS from an event database of 54,000 email subscribers 120,000 organic reach per campaign via Spin’s 9000 Twitter followers
Advertising reach to over 118,000 monthly cycling magazine subscribers
100,000 unique users to the Spin website annually 80,000 organic reach per campaign via Spin’s 5000 Facebook followers 2000 engaged Instagram followers
A PRESS WORTHY EVENT 12
Since its launch, Spin has continued to generate interest from the press year on year. We’re proud to have secured features for the show and our exhibitors in: Shortlist Stylist Time Out Magazine The Evening Standard Metro The London Economist Huffington Post Mr Hyde Cyclist Magazine The Nudge Londonist London On the Inside Emerald Street London Live BBC Radio London And more‌
TAKING PART
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Market and sell your newest ranges to over 15,000 of London’s most stylish, engaged Velophiles in 2017. Space only rate: £145 + VAT per m2 Shell scheme rate: £175 + VAT per m2 Your booking includes: →→ Shell scheme includes premium stand walls, built in wood and painted white, plus a name board →→ Promotion and link on the Spin website →→ Promotion and link on the Spin website →→ Promotion via Spin London email database and social media channels →→ The show achieves high-profile press coverage in mainstream and cycling media, including competitions and features →→ Logo, web link and synopsis in the official Show Guide
“WITH SOME OF THE MOST FORWARD-THINKING CYCLE BRANDS, SPIN IS THE GO-TO EXHIBITION FOR CYCLING ENTHUSIASTS”
TALK TO US
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Alex Daw Event Director alex.daw@mercuryevents.com +44 (0)203 627 2886 Kane Thomas Show Manager kane.thomas@mercuryevents.com +44 (0) 0203 627 3261 Fran Riddolls Marketing Manager fran.riddolls@mercuryevents.com +44 (0) 203 627 3267
“THE CONSUMERS WHO ARE WALKING THROUGH THE DOOR ARE DESIGN-FOCUSED, AND STYLE-FOCUSED, AS WELL AS CYCLISTS, SO IT’S A FANTASTIC MIX OF PEOPLE AND WE’VE DONE HUGELY WELL OFF THE BACK OF IT. IT’S GREAT TO HAVE THE SALES, BUT ALSO TO BE ABLE TO GET OUR BRAND OUT THERE. IT’S BEEN A REALLY, REALLY GOOD SHOW.” Lucy Bairner Lumo
Spin – The Cycling Festival is organised by Mercury Cycle Events Ltd. Company Reg No.09633096 mercuryevents.com