Six Solid Online Marketing Strategies to make your Business Grow www.spinningwebmedia.com
Technology is rapidly evolving every part of our everyday life. It is also evolving how businesses and buyers connect with each other. Almost all buyers use online search to find out where to make their next purchase. That is why medium and large businesses are heavily investing time, money and resources in different channels of Digital Marketing. In this slide we will go through some of the most effective online marketing options available and discuss how you can best design a marketing strategy that will help you get more clients.
BUILD A BRAND ENRICHED WEBSITE Digital marketing starts with establishing an online presence. Let the website be the face of your business. Take this opportunity to convey what makes your business different from the competition. Not only that, traffic from all marketing initiatives can be directed to your website where you can start the process of converting prospects into actual sales leads.
BOOST YOUR GOOGLE RANKING WITH SEO
Now you have an exciting website in place. But when you search for your product or service online, does your website appear in the Google search results? Google’s complex ranking algorithm requires businesses to work on specific keywords, their placement, the quality of content to make you worthy of the top position. That is where the very powerful Search Engine Optimization (SEO) system comes in. A well-thought-out strategy uses buyer persona, keyword analysis and on-page SEO optimization techniques to help you get placed where the potential customers will find you.
CREATE A DIGITAL PRESENCE WITH SOCIAL MEDIA MARKETING Social media is the place where many of your potential customers are spending a lot of their time. There are several different ways to design your social media marketing strategy. Start with creating business pages on some suitable platforms like Facebook, Instagram and Twitter. Use these pages to share about your business offering, new launches, discount deals, and other useful information in the form of images, videos and content posts.
RUNNING TARGETED ADS THROUGH ADWORDS Adwords helps businesses specify their buyer persona and then launch a campaign that will display ads on google searches, on websites, in mobile applications and during video streams when customers search for businesses like yours. This marketing strategy has the potential to generate a lot of paid traffic to your website. Where building organic traffic is a long term process involving hours of labor, Google Adwords can give you a quick return for your digital marketing efforts.
EDUCATE AND MARKET THROUGH BLOGGING Sharing useful content through blogging has many advantages. Producing high-quality, keywords enriched content and sharing it through blogging helps in boosting your search engine ranking and keeps your audience engaged. If your content is informative it can help buyers understand your product or service better which makes it more likely that they will buy from you.
BUILD CREDIBILITY THROUGH INFLUENCERS AND COLLABORATIONS Influencer marketing may not be suitable for every business but if done correctly it can generate a lot of interest and also reel in serious buyers. For this form of online marketing, you need to find a popular social media personality with a lot of followers who are ready to endorse your product or service. When the influencer gives your business an online review it reaches a considerable audience. Also, the followers use the preset credibility that the influencer has established and place their trust in your business. In this way, influencers can give a quick boost to your organic traffic.
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