A Ty p e H o u s e D i v i d e d A Ty p e H o u s e D i v i d e d Ed Benguiat A MAN OF LETTERS
Ed Benguiat A Man Of Letters Luke Lucas
TYPE FROM DOWN Steven Heller UNDER
talks with David Senior about The Electro-Library
30 40 30 UNDER
Biggest Influential Top Young Designs Graphic Designers to Watch Out For
Luke Lucas
TYPE FROM DOWN UNDER
Illustrative Typography April 2, 2014 | Written by Richie Meldrum
Illustrative type specialist Luke Lucas
project, Lucas launched another mag-
negative space and the way type
began his love affair with the writ-
azine and again began honing his
works.”
ten word when, half way through the
craft within an editorial and print pub-
For the last few years Lucas has been
first year of his Melbourne School of
lication setting. “I used to start all my
working as freelancer with most of his
Art diploma, he and a friend started
layouts from the headline and work
projects coming from overseas clients
an
called
out words,” says the designer. “I guess
through a number of different agents
Fourinarow. “We started that without really knowing anything,” admits Lucas from his home in Sydney’s northern beaches. “We’d just been taught the basics of Adobe Illustrator and some basics in design theory but aside from that, we sort of taught ourselves how to use Quark Express and we picked the brains of a few different printers and ended up producing a print publication. In that first year we produced a couple of editions of the magazine and decided to drop out of the course at the end of the year and pursue that business further. It ended up becoming quote successful and we distributed it to about 14 countries overseas in the end. I guess it was through that magazine that I started to experiment with
as a kid I was a bit of a magazine
he has here in Australia, the US, France,
in-line
skate
magazine
type and design.” A few years after wrapping up that
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“
It was through print layouts that I started to play and experiment with custom type treatments.
”
fiend, and it was through print layouts that I started to play and experiment with custom type treatments. Definitely through making my own fonts I learnt a new appreciation for kerning, and
the Netherlands, the UK and Turkey. Given the ease of today’s online communication tools, Lucas doesn’t find any difficulties with his extended global network. “The majority of my communication with clients is done through Skype or email, so my geographical location is pretty irrelevant. There are some issues with time zones and that kind of thing, but in terms of communication with the client, I don’t really need to see them face to face.” Whatever his modus operandi, it seems to be working pretty well for Lucas if his client list is anything to go by. He has delivered projects for The New York Times, The Washington Post, Nike, MTV, Esquire Magazine, Renault Toyota and SBS. Lucas’ work is diverse,
Hither & Yon – Shiraz Cabernet (2012) “I was commissioned to create an ampersand to place on the label art of Mclaren Vale winery Hither & Yon’s 2012 Shiraz Cabernet. The style of the wine is reminiscent of those in the 1980s so the brief was to take aesthetic cues from that period. My response was an illustrative ampersand drawing on an 80s style colour palette in an airbrushed style.” - Lucas
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Woolworths – Herbal Essentials (2015) (Top) “I was commissioned to create a typographic illustration as part of a print campaign for the Woolworths Select shampoo range Herbal Essentials. The brief was to create a stylized illustrative portrait of a woman who’s hair represents a wide variety of consumer comments. Each lock of hair with it’s own typographic style and personality.” - Lucas
NY Times – Sweet & Savory (2011) (Bottom) “This illustration was commissioned by the NY Times for the cover of their Dining section. The brief was to incorporate various flavors and descriptors associated with wine in an artistic way.” - Lucas
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with a wide range of styles, genres,
six months and I did and introductory
treatments and applications on dis-
course into Cinema4D, so I’ve started
play. “It totally depends on the brief,”
dabbling in 3D stuff and animation.
says Lucas of the direction he will take
I really like the 3D printing technology
a project. “There’s not really a set
too so I’d like to experiment with that.”
process. With the custom type work
In terms of advice for fellow type
I generally start off with a pencil and
loving designers who might want to
sketch the basic letter form and then
follow in his footprints, Lucas has some
I’ll probably go onto the computer
valuable, if somewhat predictable
from there and refine it in Vector art
words of wisdom. “Its just practice I
and if it requires a treatment I might
guess,” he admits. “To attract work in
take it into Photoshop and apply shad-
a particular field you need to show
ing, texturing, coloring and that kind
examples of it, so if you’re not get-
of thing. If it’s done purely by hand I
ting the work, you need to create
might use paint or ink or experiment
your own, even if it’s exhibition pieces
a bit with Fimo modeling clay, even
or personal work. Then you have to
fabric and paper and thread.”
get it out there and promote it on
Not one to rest on his laurels, Lucas
Behance and The Loop and com-
has identified new areas and disci-
munity based folio sites. If the works
plines in which he wants to flex his
good
you’ll
start
attracting
creative muscles. “I would like to do more animated stuff, like title graphics for a film or a music video. I think that’s the next kind of step for me is to try and take it into an animated space. It something I’ve been thinking of for the last
ARTICLE FROM:
http://www.yokedesign.com.au/blog/ interview-with-typographer-luke-lucas
jobs.”
Letter Skills Pay The Bills (2015) “I was invited to take part in a lettering letterpress group exhibition through Saint Gertrude letterpress studio in Melbourne entitled I’d Letterpress the Shit out of That. The brief for the exhibition was relatively open in that it needed to be a lettering piece and 2 colour. This was my piece, Letter Skills Pay The Bills using a Cyan and Fluoro pink with lots of overlay fun. The printed version was also awarded a Silver at the Australian Print Awards this year.” - Lucas
Born 1976, Melbourne, Australia March 19, 2012 | Monique Wilson
Luke Lucas is considered one of the best typographers in the world, not through a stroke of luck, but through working tirelessly day and night on what he loves best – creating unique and inspiring typographic design with a ton of character. From the tongue twisting type of the Big Mouth Project logo to super fine serifs, Luke’s work has been featured in everything from magazines in Melbourne to billboards in New York. As well as being a world-class typographer, Luke is also one of the co-founders of Melbourne based creative agency Lifelounge. Lifelounge Group is a digital media and entertainment company. Known best for pioneering with Lifelounge. com and TheVine.com.au, Australia’s No. 1 youth & entertainment website developed through a joint venture with Fairfax Digital.Luke announced his departure from Lifelounge in October of 2011. Luke Lucas was commissioned by the Washington Post to create this illustration for a special report on smart energy featured in the Business Sunday section of the paper . The brief was to create an aerial view of a city power grid with the words Power Up, America as the focus. Overall, Luke Lucas’ contribution of his different, quirky and confident designs to the world of Typography is amazing, and I personally know that there is a lot to learn from his creations.
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[Type Tips]
Typographic Faux Pas
Avoid bad punctuation & type crimes at your new job, who wants that type of attention? 1.
Failing to k e r n display type
2. Using two hyphens -- instead of an em dash—
3. Using
7. Incorecctly abbreviating AM
and PM as a.m. or p.m.
8. Failing 9. 10.
to eliminiate rivers in body copy
Failing to use accént marks too many consecutive hyph-ens in boFailing to provide margins dy copy for type boxes
TEXT IN UPPERCASE LETTERS
4. LARGE AMOUNTS OF BODY 11. Vertically or horizontally 5. Failing to tuck “periods”. & “commas”,
6. Using ‘‘dumb’’ quotes
instead of “smart” quotes
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scaled type
12. Strokes that encroach on
letterforms
13. Negative letter spacing
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[Heroes]
A Man of Letters America’s most prolific typographer and lettering artist. Benguiat has crafted over 600 typeface designs, here are just a few of his gems... • • • • • • • • • • • • • • • • • • • •
Souvenir (1970) Avant Garde Gothic (1974) Korinna (with Victor Caruso, 1974) Tiffany (1974) Bauhaus (with Victor Caruso, 1975) Bookman (1975) Benguiat (1977/79) ITC Benguiat Gothic (1979) Barcelona (1981) Modern 216 (1982) Caslon 224 (1983) Panache (1988) Century Handtooled (1992) Cheltenham Handtooled (1992) Garamond Handtooled (1992) Edwardian Script (1994) Ed Roman (Featured in Stranger Things, 2016) Ed Brush (House Industries) Ed Gothic (House Industries) ITC Lubalin Graph (with Herb Lubalin)
Source: House Industries (https://houseind.com/hi/ ed_benguiat)
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30Under 30
[30 Under 30]
Top Young Graphic Designers to Watch Out For Savannah Spinelli Spinelli is a Graphic Designer at Farmingdale State College who has created dozens of fonts since 2016. Her style ranges from Art Nouvea to Psychedlic. She has a background in fine art and has always drawn and created her own fonts while doodling in High School all over any piece of paper (sometimes even clothing) she could get her hands on. Spinelli recalls writing down all of the song lyrics that would get stuck in her head in unique and interesting ways. Music is a big inspiration for her and has propelled her style in many creative ways. Her latest font, Modern Classic, is reminiscent of Art Nouvea and a Roman typeface. She often incorporates swirls or curvi-linear linework in her hand-drawn typefaces. And while typography is one of her skills, drawing is her strongest talent. In high school she fine tuned her life-long skills and discovered her skills in photorealistic rendering and went on to Suffolk County
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Community College to perfect it. Spinelli learned from drawing from life with the help of a variety of nude models. And although this seemed to be her calling, she knew she needed to push herself further and explore broader territory. There were so many other interests of hers to explore such as photography and photo-editing. Manipulating reality fascinated her almost as much as rendering it did. Her appeciated for the classical and the new pulled her in two different directions. Which finally lead her to pursue graphic design: the best of both worlds. Spinelli now hopes to combine her love of illustration and technology in her future career. Here are some of her featured works: Wicked 2017 (top left), Anxiety & Depression Awareness 2017 (top right), I Stand With Standing Rock 2016 (bottom left), Vision 2016 (bottom right).
futureo
e
th
Graphic is design
v
f
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[Nw Type]
Typefaces or Fonts? Some New Design with an Old Twist A unicase font is one that has no case, the glyps from upper and lower case are combined to form one alphabet. It is believed that all alphabets were once unicase. Bradbury Thompson’s plan for simplifying and improving our alphabet was, “Alphabet 26”, his project to combine upper and lowercase letters into one consistent set of letters, eradicated most of the lowercases, except for a, e, m and n.
MODERN CLASSIC MY MONOCASE UNICASE Typeface AND font
ABbCDEFGHIJKLM NOPQRSTtUVWXYZ 0123456789 “.,!?~'” By Savannah Spinelli
Savannah Spinelli An up-and-coming typographic artists from Farmingdale State College.
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[New Type]
Typefaces or Fonts? Some New Design with an Old Twist A unicase font is one that has no case, the glyps from upper and lower case are combined to form one alphabet. It is believed that all alphabets were once unicase. Bradbury Thompson’s plan for simplifying and improving our alphabet was, “Alphabet 26”, his project to combine upper and lowercase letters into one consistent set of letters, eradicated most of the lowercases, except for a, e, m and n.
ransom note my monospace unicase typeface
abcdefgh ijklmnop qrstvwxyz
12345678 90!"?., by daniel schumacher
Daniel Schumacher (left) & Taylor Schumacher (bottom right) Two up-and-coming typographic artists from Farmingdale State College.
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